Brandwave

Anastasia Beverly Hills vs MAC:Which is more popular?

In September 2026, MAC had more branded searches than Anastasia Beverly Hills among eye shadow brands in New Zealand. MAC had about 4,390 branded searches, while Anastasia Beverly Hills had 880. MAC made up 11.6% of all eye shadow brand searches we track, and Anastasia Beverly Hills accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about eye shadow brands, Anastasia Beverly Hills and MAC each appeared in three of the five answers. Anastasia Beverly Hills was mentioned before MAC in two out of three answers.

Among eye shadow brands in New Zealand in September 2026

Who do people search for more?

MAC, about 5 searches for every 1 for Anastasia Beverly Hills

MAC 4.4K searchesAnastasia Beverly Hills 880 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Anastasia Beverly Hills in 3 of 5MAC in 3 of 5

Who does AI recommend more?

Anastasia Beverly Hills, named ahead of MAC in 2 of 3 answers

Anastasia Beverly Hills first in 2MAC first in 1

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Top eye shadow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anastasia Beverly Hills was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MAC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Anastasia Beverly Hills was listed before MAC in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Anastasia Beverly Hills2nd
  3. Huda Beauty3rd
  4. MAC4th
  5. Tom Ford–
  6. Estée Lauder–
  7. Bobbi Brown–
  8. Clinique–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Huda Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maybelline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tom Ford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye shadow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anastasia Beverly Hills or MAC more popular in search?

This chart shows how often people search Google for Anastasia Beverly Hills and MAC by name. Each line represents a brand's share of searches for all eight eye shadow brands we track, month by month, from searches in New Zealand.

Anastasia Beverly Hills and MAC among eye shadow brands in New Zealand, by month

Share of searches by month for MAC, Anastasia Beverly Hills. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineTom FordEstée LauderMACHuda BeautyBobbi BrownCliniqueAnastasia Beverly Hills
Oct 202528.1%27.1%11.5%11.7%8.1%6.1%4.6%2.9%
Nov 202525.8%20.6%13.5%13.1%13.6%5.4%5.9%2.2%
Dec 202527.9%25.1%13.6%13.2%7.2%5.2%5.4%2.5%
Jan 202630.3%21.8%12.4%11.4%11.2%4.7%6.2%1.9%
Feb 202632.1%21.6%12.6%12.3%8.1%4.9%6.1%2.3%
Mar 202633.4%21.2%13.7%12.7%7.4%4.3%5.4%2%
Apr 202633%21.9%13.8%11.9%7.9%4.4%4.6%2.5%
May 202632.7%21.6%12.7%12.7%7.5%4.6%6.2%1.9%
Jun 202634.3%22.5%11.2%12.5%8%4.3%5.3%2%
Jul 202636.1%20.3%10.2%13.2%7.6%4.6%5.5%2.6%
Aug 202636.4%21%11.3%10.8%8.3%4.3%5.2%2.7%
Sep 202633.4%21.1%13.4%11.6%8.2%5.1%5%2.3%

How has the Anastasia Beverly Hills and MAC comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand eye shadow brands in September 2026?

2 changes

  1. In September 2026, MAC gained share of searches among eye shadow brands in New Zealand, from 10.8% to 11.6%.

  2. Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anastasia Beverly Hills

1 branded search term

  • anastasia beverly hills

MAC

14 branded search terms

  • mac cosmetics
  • mac cosmetics concealer
  • mac cosmetics eyeliner
  • mac cosmetics foundation
  • mac cosmetics lipstick
  • mac cosmetics makeup
  • mac cosmetics mascara
  • mac cosmetics powder
  • mac cosmetics primer
  • mac foundation
  • mac lipstick
  • mac powder
  • mac studio fix
  • mac velvet teddy

How the Brand Demand Index is measured

Other head-to-heads among eye shadow brands

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