Brandwave

Anastasia Beverly Hills vs Bobbi Brown:Which is more popular?

In September 2026, Bobbi Brown had more branded searches than Anastasia Beverly Hills among eye shadow brands in New Zealand. Bobbi Brown had about 1,920 branded searches, while Anastasia Beverly Hills had 880. Bobbi Brown made up 5.1% of all eye shadow brand searches we track, and Anastasia Beverly Hills accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about eye shadow brands, Anastasia Beverly Hills appeared in three of the five answers and Bobbi Brown in one. Anastasia Beverly Hills was mentioned before Bobbi Brown in every answer that named either.

Among eye shadow brands in New Zealand in September 2026

Who do people search for more?

Bobbi Brown, about 2 searches for every 1 for Anastasia Beverly Hills

Bobbi Brown 1.9K searchesAnastasia Beverly Hills 880 searches

Who does AI mention more?

Anastasia Beverly Hills, mentioned in 3 of 5 answers, Bobbi Brown in 1

Anastasia Beverly Hills in 3 of 5Bobbi Brown in 1 of 5

Who does AI recommend more?

Anastasia Beverly Hills, named ahead of Bobbi Brown in 2 of 2 answers

Anastasia Beverly Hills first in 2Bobbi Brown never first

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Top eye shadow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anastasia Beverly Hills was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bobbi Brown was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Anastasia Beverly Hills was listed before Bobbi Brown in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Anastasia Beverly Hills2nd
  3. Huda Beauty3rd
  4. MAC4th
  5. Tom Ford–
  6. Estée Lauder–
  7. Bobbi Brown–
  8. Clinique–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Huda Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maybelline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tom Ford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye shadow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anastasia Beverly Hills or Bobbi Brown more popular in search?

This chart shows how often people search Google for Anastasia Beverly Hills and Bobbi Brown by name. Each line represents a brand's share of searches for all eight eye shadow brands we track, month by month, from searches in New Zealand.

Anastasia Beverly Hills and Bobbi Brown among eye shadow brands in New Zealand, by month

Share of searches by month for Bobbi Brown, Anastasia Beverly Hills. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineTom FordEstée LauderMACHuda BeautyBobbi BrownCliniqueAnastasia Beverly Hills
Oct 202528.1%27.1%11.5%11.7%8.1%6.1%4.6%2.9%
Nov 202525.8%20.6%13.5%13.1%13.6%5.4%5.9%2.2%
Dec 202527.9%25.1%13.6%13.2%7.2%5.2%5.4%2.5%
Jan 202630.3%21.8%12.4%11.4%11.2%4.7%6.2%1.9%
Feb 202632.1%21.6%12.6%12.3%8.1%4.9%6.1%2.3%
Mar 202633.4%21.2%13.7%12.7%7.4%4.3%5.4%2%
Apr 202633%21.9%13.8%11.9%7.9%4.4%4.6%2.5%
May 202632.7%21.6%12.7%12.7%7.5%4.6%6.2%1.9%
Jun 202634.3%22.5%11.2%12.5%8%4.3%5.3%2%
Jul 202636.1%20.3%10.2%13.2%7.6%4.6%5.5%2.6%
Aug 202636.4%21%11.3%10.8%8.3%4.3%5.2%2.7%
Sep 202633.4%21.1%13.4%11.6%8.2%5.1%5%2.3%

How has the Anastasia Beverly Hills and Bobbi Brown comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand eye shadow brands in September 2026?

2 changes

  1. In September 2026, Bobbi Brown overtook Clinique to rank 6th among eye shadow brands in New Zealand, with 5.1% of the searches.

  2. Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and Bobbi Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anastasia Beverly Hills

1 branded search term

  • anastasia beverly hills

Bobbi Brown

5 branded search terms

  • bobbi brown
  • bobbi brown concealer
  • bobbi brown foundation
  • bobbi brown lipstick
  • bobbi brown mascara

How the Brand Demand Index is measured

Other head-to-heads among eye shadow brands

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