Brandwave

How popular isLa Roche-Posay?

In September 2026, people searched for La Roche-Posay by name about 25,700 times in New Zealand, a 26.5% increase from the previous year. These searches made up 30.8% of all New Zealand pharmacy skincare brand searches, placing La Roche-Posay second out of six brands. When we asked both ChatGPT and Google AI Overviews about pharmacy skincare brands, La Roche-Posay appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

La Roche-Posay is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. CeraVeShare of searches 35.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. La Roche-PosayShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CetaphilShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. AvèneShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. EucerinShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+1 more

La Roche-Posay website (opens in a new tab)

Follow La Roche-Posay and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top pharmacy skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. La Roche-Posay is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Avène4th
  5. Eucerin5th
  6. QV Skincare5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pharmacy skincare brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which pharmacy skincare brands compete with La Roche-Posay?

La Roche-Posay against pharmacy skincare brands in New Zealand, by month

Share of searches by month for CeraVe, La Roche-Posay, Cetaphil, Avène, Eucerin. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeLa Roche-PosayCetaphilAvèneEucerinQV Skincare
Oct 202532.9%31.3%22.8%9.1%2.4%1.4%
Nov 202531.8%34%22.6%8.5%2%1.1%
Dec 202535.1%31.5%22%7.9%2.1%1.3%
Jan 202638.3%30.1%20.9%7.3%2%1.4%
Feb 202638.9%29.3%20.4%7.6%2.3%1.4%
Mar 202639.8%28.5%20.2%7.9%2.2%1.4%
Apr 202640%31%18.9%6.7%2.1%1.3%
May 202641.4%27.1%20.6%7.1%2.2%1.5%
Jun 202643.5%26.5%18.9%7.5%2.2%1.5%
Jul 202642.5%25.2%20.4%8.1%2.1%1.6%
Aug 202641.3%26.1%21.4%7.4%2.2%1.5%
Sep 202635.9%30.8%22.7%6.9%2.1%1.6%

  1. 1.CeraVe

    35.9%

    Held 1st. 21.9K estimated branded searches, -12.9% vs prior month. Share -5.4 points.

  2. 2.La Roche-Posay

    30.8%

    Held 2nd. 18.8K estimated branded searches, +18.1% vs prior month. Share +4.7 points.

  3. 3.Cetaphil

    22.7%

    Held 3rd. 13.8K estimated branded searches, +6.3% vs prior month. Share +1.3 points.

  4. 4.Avène

    6.9%

    Held 4th. 4.2K estimated branded searches, -6.4% vs prior month. Share -0.5 points.

  5. 5.Eucerin

    2.1%

    Held 5th. 1.3K estimated branded searches, -5.9% vs prior month. Share -0.1 points.

  6. 6.QV Skincare

    1.6%

    Held 6th. 980 estimated branded searches, +4.3% vs prior month. Share +0.1 points.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

36 comparisons

How has branded search demand for La Roche-Posay changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay in New Zealand rose from 20.3K to 25.7K.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among pharmacy skincare brands in New Zealand decreased from 31.3% to 30.8%.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among pharmacy skincare brands in New Zealand peaked at 34% in November 2025 and was lowest at 25.2% in July 2026.

How did search popularity change for New Zealand pharmacy skincare brands in September 2026?

5 changes

  1. In September 2026, La Roche-Posay gained share of searches among pharmacy skincare brands in New Zealand, from 26.1% to 30.8%.

  2. In September 2026, Cetaphil gained share of searches among pharmacy skincare brands in New Zealand, from 21.4% to 22.7%.

  3. In September 2026, CeraVe lost share of searches among pharmacy skincare brands in New Zealand, from 41.3% to 35.9%.

  4. Estimated monthly branded searches for QV Skincare in New Zealand rose 46.3% over 12 measured months, from 670 to 980 in September 2026.

  5. Estimated monthly branded searches for Eucerin in New Zealand rose 10.4% over 12 measured months, from 1.1K to 1.3K in September 2026.

How are La Roche-Posay’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la roche posay
  • la roche posay anthelios
  • la roche posay cicaplast
  • la roche posay cleanser
  • la roche posay cream
  • la roche posay effaclar
  • la roche posay facewash
  • la roche posay moisturiser
  • la roche posay moisturizer
  • la roche posay night cream
  • la roche posay serum
  • la roche posay skincare
  • la roche posay spf
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay toleriane
  • larocheposay cream
  • larocheposay spf
  • larocheposay sunblock

Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands1st of 2216.9%Show ranking
Face cleanser brands1st of 1419%Show ranking
SPF brands2nd of 720.8%Show ranking
Sunscreen brands2nd of 929.2%Show ranking
Sun cream brands2nd of 622.3%Show ranking
Moisturizer brands1st of 832.4%Show ranking
Pharmacy skincare brands2nd of 630.8%Shown above
Sensitive skin brands2nd of 630.2%Show ranking
Face moisturizer brands4th of 43.3%Show ranking
Eye makeup remover brands1st of 542.9%Show ranking
Night cream brands5th of 50.21%Show ranking
Micellar water brands1st of 453%Show ranking
Creator with pink hair and a pink jacket

Is La Roche-Posay your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free