Brandwave

How popular isLa Roche-Posay?

In September 2026, people searched for La Roche-Posay by name about 25,700 times in New Zealand, a 26.5% increase from the previous year. These searches made up 20.8% of all New Zealand SPF brand searches, placing La Roche-Posay second out of seven brands. When we asked both ChatGPT and Google AI Overviews about SPF brands, La Roche-Posay appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

La Roche-Posay is the second most searched of 7 competitors and the most recommended in AI answers.

  1. SkinniesShare of searches 38.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. La Roche-PosayShare of searches 20.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CeraVeShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. COSRXShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. Beauty of JoseonShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top SPF brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. La Roche-Posay is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Skinnies2nd
  3. Bondi Sands3rd
  4. CeraVe–
  5. COSRX–
  6. Beauty of Joseon–
  7. Eucerin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SPF brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which SPF brands compete with La Roche-Posay?

La Roche-Posay against SPF brands in New Zealand, by month

Share of searches by month for Skinnies, La Roche-Posay, CeraVe, COSRX, Beauty of Joseon, Bondi Sands. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayCeraVeCOSRXBeauty of JoseonBondi SandsEucerin
Oct 202545.7%19.2%14.2%8.4%6.6%4.7%1.3%
Nov 202542.7%21%13.5%7.9%8.5%5.3%1%
Dec 202540%20.9%16%9.2%7.9%5%1.1%
Jan 202639%20.6%18.3%9%8.7%3.2%1.2%
Feb 202643.3%18.6%17.3%9.5%7.2%3%1.2%
Mar 202641.2%18.4%17.2%11%8.1%2.9%1.2%
Apr 202638.9%21.2%17.7%10.5%7.7%2.7%1.2%
May 202637.9%19.6%18.5%11.7%8.6%2.6%1.1%
Jun 202637.6%20%19%10.6%8.8%2.7%1.2%
Jul 202637.3%19.9%19.8%10.2%8.7%2.7%1.4%
Aug 202636.2%19.9%20.1%10.5%8.9%3.1%1.4%
Sep 202638.9%20.8%15.5%10.7%9.5%3.4%1.2%

  1. 1.Skinnies

    38.9%

    Held 1st. 33.2K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  2. 2.La Roche-Posay

    20.8%

    Moved from 3rd to 2nd. 17.8K estimated branded searches, +19.2% vs prior month. Share +1 points.

  3. 3.CeraVe

    15.5%

    Moved from 2nd to 3rd. 13.3K estimated branded searches, -12% vs prior month. Share -4.5 points.

  4. 4.COSRX

    10.7%

    Held 4th. 9.1K estimated branded searches, +16.2% vs prior month. Share +0.2 points.

  5. 5.Beauty of Joseon

    9.5%

    Held 5th. 8.1K estimated branded searches, +21.1% vs prior month. Share +0.6 points.

  6. 6.Bondi Sands

    3.4%

    Held 6th. 2.9K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  7. 7.Eucerin

    1.2%

    Held 7th. 1K estimated branded searches, -2.9% vs prior month. Share -0.2 points.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

36 comparisons

How has branded search demand for La Roche-Posay changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay in New Zealand rose from 20.3K to 25.7K.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among SPF brands in New Zealand increased from 19.2% to 20.8%.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among SPF brands in New Zealand peaked at 21.2% in April 2026 and was lowest at 18.4% in March 2026.

How did search popularity change for New Zealand SPF brands in September 2026?

6 changes

  1. In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches.

  2. In September 2026, Skinnies gained share of searches among SPF brands in New Zealand, from 36.2% to 38.9%.

  3. In September 2026, Beauty of Joseon gained share of searches among SPF brands in New Zealand, from 8.9% to 9.5%.

  4. In September 2026, CeraVe lost share of searches among SPF brands in New Zealand, from 20.1% to 15.5%.

  5. Bondi Sands’ share of searches among SPF brands in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.4% in September 2026.

  6. Estimated monthly branded searches for COSRX in New Zealand rose 50.2% over 12 measured months, from 6.1K to 9.1K in September 2026.

How are La Roche-Posay’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la roche posay
  • la roche posay anthelios
  • la roche posay cicaplast
  • la roche posay cleanser
  • la roche posay cream
  • la roche posay effaclar
  • la roche posay facewash
  • la roche posay moisturiser
  • la roche posay moisturizer
  • la roche posay night cream
  • la roche posay serum
  • la roche posay skincare
  • la roche posay spf
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay toleriane
  • larocheposay cream
  • larocheposay spf
  • larocheposay sunblock

Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands1st of 2216.9%Show ranking
Face cleanser brands1st of 1419%Show ranking
SPF brands2nd of 720.8%Shown above
Sunscreen brands2nd of 929.2%Show ranking
Sun cream brands2nd of 622.3%Show ranking
Moisturizer brands1st of 832.4%Show ranking
Pharmacy skincare brands2nd of 630.8%Show ranking
Sensitive skin brands2nd of 630.2%Show ranking
Face moisturizer brands4th of 43.3%Show ranking
Eye makeup remover brands1st of 542.9%Show ranking
Night cream brands5th of 50.21%Show ranking
Micellar water brands1st of 453%Show ranking
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