Brandwave

How popular isSkinnies?

In September 2026, people searched for Skinnies by name about 34,500 times in New Zealand, about the same as the previous year. These searches made up 38.9% of all New Zealand SPF brand searches, placing Skinnies first out of seven brands. When we asked both ChatGPT and Google AI Overviews about SPF brands, Skinnies appeared in two of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Skinnies is the most searched of 7 competitors and the second most recommended in AI answers.

  1. SkinniesShare of searches 38.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. La Roche-PosayShare of searches 20.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CeraVeShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. COSRXShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. Beauty of JoseonShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top SPF brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skinnies was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Skinnies is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Skinnies2nd
  3. Bondi Sands3rd
  4. CeraVe–
  5. COSRX–
  6. Beauty of Joseon–
  7. Eucerin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SPF brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which SPF brands compete with Skinnies?

Skinnies against SPF brands in New Zealand, by month

Share of searches by month for Skinnies, La Roche-Posay, CeraVe, COSRX, Beauty of Joseon, Bondi Sands. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayCeraVeCOSRXBeauty of JoseonBondi SandsEucerin
Oct 202545.7%19.2%14.2%8.4%6.6%4.7%1.3%
Nov 202542.7%21%13.5%7.9%8.5%5.3%1%
Dec 202540%20.9%16%9.2%7.9%5%1.1%
Jan 202639%20.6%18.3%9%8.7%3.2%1.2%
Feb 202643.3%18.6%17.3%9.5%7.2%3%1.2%
Mar 202641.2%18.4%17.2%11%8.1%2.9%1.2%
Apr 202638.9%21.2%17.7%10.5%7.7%2.7%1.2%
May 202637.9%19.6%18.5%11.7%8.6%2.6%1.1%
Jun 202637.6%20%19%10.6%8.8%2.7%1.2%
Jul 202637.3%19.9%19.8%10.2%8.7%2.7%1.4%
Aug 202636.2%19.9%20.1%10.5%8.9%3.1%1.4%
Sep 202638.9%20.8%15.5%10.7%9.5%3.4%1.2%

  1. 1.Skinnies

    38.9%

    Held 1st. 33.2K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  2. 2.La Roche-Posay

    20.8%

    Moved from 3rd to 2nd. 17.8K estimated branded searches, +19.2% vs prior month. Share +1 points.

  3. 3.CeraVe

    15.5%

    Moved from 2nd to 3rd. 13.3K estimated branded searches, -12% vs prior month. Share -4.5 points.

  4. 4.COSRX

    10.7%

    Held 4th. 9.1K estimated branded searches, +16.2% vs prior month. Share +0.2 points.

  5. 5.Beauty of Joseon

    9.5%

    Held 5th. 8.1K estimated branded searches, +21.1% vs prior month. Share +0.6 points.

  6. 6.Bondi Sands

    3.4%

    Held 6th. 2.9K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  7. 7.Eucerin

    1.2%

    Held 7th. 1K estimated branded searches, -2.9% vs prior month. Share -0.2 points.

Compare popularity between Skinnies and its closest rivals

Every comparison with Skinnies

13 comparisons

How has branded search demand for Skinnies changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Skinnies in New Zealand held steady, from 35.6K to 34.5K.
  • Across the 12 months ending September 2026, Skinnies’ share of searches among SPF brands in New Zealand decreased from 45.7% to 38.9%.
  • Across the 12 months ending September 2026, Skinnies’ share of searches among SPF brands in New Zealand peaked at 45.7% in October 2025 and was lowest at 36.2% in August 2026.

How did search popularity change for New Zealand SPF brands in September 2026?

6 changes

  1. In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches.

  2. In September 2026, Skinnies gained share of searches among SPF brands in New Zealand, from 36.2% to 38.9%.

  3. In September 2026, Beauty of Joseon gained share of searches among SPF brands in New Zealand, from 8.9% to 9.5%.

  4. In September 2026, CeraVe lost share of searches among SPF brands in New Zealand, from 20.1% to 15.5%.

  5. Bondi Sands’ share of searches among SPF brands in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.4% in September 2026.

  6. Estimated monthly branded searches for COSRX in New Zealand rose 50.2% over 12 measured months, from 6.1K to 9.1K in September 2026.

How are Skinnies’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Skinnies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skinnies
  • skinnies conquer
  • skinnies spf
  • skinnies sunblock
  • skinnies sungel

Do you work for Skinnies? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Skinnies compete?

Skinnies is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SPF brands1st of 738.9%Shown above
Sunscreen brands1st of 944.8%Show ranking
Sun cream brands1st of 647.2%Show ranking
Creator with pink hair and a pink jacket

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