Brandwave

How popular isBondi Sands?

In September 2026, people searched for Bondi Sands by name about 4,220 times in New Zealand, an 11.2% decrease from the previous year. These searches made up 3.4% of all New Zealand SPF brand searches, placing Bondi Sands sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about SPF brands, Bondi Sands appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Bondi Sands is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. SkinniesShare of searches 38.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. La Roche-PosayShare of searches 20.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CeraVeShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. COSRXShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. Bondi SandsShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top SPF brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bondi Sands is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Skinnies2nd
  3. Bondi Sands3rd
  4. CeraVe–
  5. COSRX–
  6. Beauty of Joseon–
  7. Eucerin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SPF brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which SPF brands compete with Bondi Sands?

Bondi Sands against SPF brands in New Zealand, by month

Share of searches by month for Skinnies, La Roche-Posay, CeraVe, COSRX, Beauty of Joseon, Bondi Sands. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayCeraVeCOSRXBeauty of JoseonBondi SandsEucerin
Oct 202545.7%19.2%14.2%8.4%6.6%4.7%1.3%
Nov 202542.7%21%13.5%7.9%8.5%5.3%1%
Dec 202540%20.9%16%9.2%7.9%5%1.1%
Jan 202639%20.6%18.3%9%8.7%3.2%1.2%
Feb 202643.3%18.6%17.3%9.5%7.2%3%1.2%
Mar 202641.2%18.4%17.2%11%8.1%2.9%1.2%
Apr 202638.9%21.2%17.7%10.5%7.7%2.7%1.2%
May 202637.9%19.6%18.5%11.7%8.6%2.6%1.1%
Jun 202637.6%20%19%10.6%8.8%2.7%1.2%
Jul 202637.3%19.9%19.8%10.2%8.7%2.7%1.4%
Aug 202636.2%19.9%20.1%10.5%8.9%3.1%1.4%
Sep 202638.9%20.8%15.5%10.7%9.5%3.4%1.2%

  1. 1.Skinnies

    38.9%

    Held 1st. 33.2K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  2. 2.La Roche-Posay

    20.8%

    Moved from 3rd to 2nd. 17.8K estimated branded searches, +19.2% vs prior month. Share +1 points.

  3. 3.CeraVe

    15.5%

    Moved from 2nd to 3rd. 13.3K estimated branded searches, -12% vs prior month. Share -4.5 points.

  4. 4.COSRX

    10.7%

    Held 4th. 9.1K estimated branded searches, +16.2% vs prior month. Share +0.2 points.

  5. 5.Beauty of Joseon

    9.5%

    Held 5th. 8.1K estimated branded searches, +21.1% vs prior month. Share +0.6 points.

  6. 6.Bondi Sands

    3.4%

    Held 6th. 2.9K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  7. 7.Eucerin

    1.2%

    Held 7th. 1K estimated branded searches, -2.9% vs prior month. Share -0.2 points.

Compare popularity between Bondi Sands and its closest rivals

Every comparison with Bondi Sands

25 comparisons

How has branded search demand for Bondi Sands changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bondi Sands in New Zealand fell from 4.8K to 4.2K.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among SPF brands in New Zealand decreased from 4.7% to 3.4%.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among SPF brands in New Zealand peaked at 5.3% in November 2025 and was lowest at 2.6% in May 2026.

How did search popularity change for New Zealand SPF brands in September 2026?

6 changes

  1. In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches.

  2. In September 2026, Skinnies gained share of searches among SPF brands in New Zealand, from 36.2% to 38.9%.

  3. In September 2026, Beauty of Joseon gained share of searches among SPF brands in New Zealand, from 8.9% to 9.5%.

  4. In September 2026, CeraVe lost share of searches among SPF brands in New Zealand, from 20.1% to 15.5%.

  5. Bondi Sands’ share of searches among SPF brands in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.4% in September 2026.

  6. Estimated monthly branded searches for COSRX in New Zealand rose 50.2% over 12 measured months, from 6.1K to 9.1K in September 2026.

How are Bondi Sands’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Bondi Sands
  • bondi sands aero
  • bondi sands dark
  • bondi sands express
  • bondi sands foam
  • bondi sands foam tanner
  • bondi sands pure
  • bondi sands spf
  • bondi sands sunblock
  • bondi sands tan
  • bondi sands tanner
  • bondi sands tanning foam
  • bondisands spf

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How the Brand Demand Index is measured

Where does Bondi Sands compete?

Bondi Sands is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SPF brands6th of 73.4%Shown above
Sunscreen brands5th of 93.8%Show ranking
Tinted sunscreen brands4th of 77.4%Show ranking
self-tan brands1st of 1038.8%Show ranking
Self tanner brands1st of 464%Show ranking
Tan remover brands1st of 470.7%Show ranking
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