Brandwave

How popular isBondi Sands?

In September 2026, people searched for Bondi Sands by name about 4,220 times in New Zealand, an 11.2% decrease from the previous year. These searches made up 70.7% of all New Zealand tan remover brand searches, placing Bondi Sands first out of four brands. When we asked both ChatGPT and Google AI Overviews about tan remover brands, Bondi Sands appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Bondi Sands is the most searched of 4 competitors and the most recommended in AI answers.

  1. Bondi SandsShare of searches 70.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. St.TropezShare of searches 18.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Isle of ParadiseShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TanologistShare of searches 0.51%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Bondi Sands website (opens in a new tab)

Follow Bondi Sands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top tan remover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared in all five answers. Bondi Sands is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. St.Tropez2nd
  3. Isle of Paradise–
  4. Tanologist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tan remover brands

5 answers

  • Asked ChatGPT

    “Which tan remover brand should I buy in New Zealand?”

    1. 1Bondi Sands
    2. 2St.Tropez

  • Asked ChatGPT

    “What are the best tan remover brands in New Zealand?”

    1. 1Bondi Sands
    2. 2St.Tropez

  • Asked ChatGPT

    “What's the best tan remover brand in New Zealand for sunless tan stains?”

    1. 1Bondi Sands

  • Searched Google, AI Overview

    “tan remover nz”

    1. 1Bondi Sands
    2. 2St.Tropez

  • Searched Google, AI Overview

    “fake tan remover”

    1. 1Bondi Sands

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tan remover brands compete with Bondi Sands?

Bondi Sands against tan remover brands in New Zealand, by month

Share of searches by month for Bondi Sands, St.Tropez, Isle of Paradise. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsSt.TropezIsle of ParadiseTanologist
Oct 202578.4%15.6%5.2%0.84%
Nov 202583%12.4%3.8%0.76%
Dec 202577.3%17.3%4.7%0.65%
Jan 202671.9%22%5.1%0.93%
Feb 202675.2%18.4%5.5%0.86%
Mar 202675.1%19.5%4.9%0.61%
Apr 202674.2%19.6%5%1.2%
May 202672.5%21.7%4.7%1.1%
Jun 202669.2%27.2%2.3%1.3%
Jul 202669.4%26.7%2.9%0.96%
Aug 202675.2%21.4%2.3%1.1%
Sep 202670.7%18.1%10.7%0.51%

  1. 1.Bondi Sands

    70.7%

    Held 1st. 4.2K estimated branded searches, +25.1% vs prior month. Share -4.5 points.

  2. 2.St.Tropez

    18.1%

    Held 2nd. 1.1K estimated branded searches, +12.6% vs prior month. Share -3.3 points.

  3. 3.Isle of Paradise

    10.7%

    Held 3rd. 630 estimated branded searches, +530% vs prior month. Share +8.4 points.

  4. 4.Tanologist

    0.51%

    Held 4th. 30 estimated branded searches, -40% vs prior month. Share -0.6 points.

Compare popularity between Bondi Sands and its closest rivals

Every comparison with Bondi Sands

25 comparisons

How has branded search demand for Bondi Sands changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bondi Sands in New Zealand fell from 4.8K to 4.2K.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among tan remover brands in New Zealand decreased from 78.4% to 70.7%.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among tan remover brands in New Zealand peaked at 83% in November 2025 and was lowest at 69.2% in June 2026.

How did search popularity change for New Zealand tan remover brands in September 2026?

4 changes

  1. In September 2026, Isle of Paradise gained share of searches among tan remover brands in New Zealand, from 2.3% to 10.7%.

  2. In September 2026, Bondi Sands lost share of searches among tan remover brands in New Zealand, from 75.2% to 70.7%.

  3. In September 2026, St.Tropez lost share of searches among tan remover brands in New Zealand, from 21.4% to 18.1%.

  4. In September 2026, Tanologist lost share of searches among tan remover brands in New Zealand, from 1.1% to 0.51%.

How are Bondi Sands’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Bondi Sands
  • bondi sands aero
  • bondi sands dark
  • bondi sands express
  • bondi sands foam
  • bondi sands foam tanner
  • bondi sands pure
  • bondi sands spf
  • bondi sands sunblock
  • bondi sands tan
  • bondi sands tanner
  • bondi sands tanning foam
  • bondisands spf

Do you work for Bondi Sands? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bondi Sands compete?

Bondi Sands is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SPF brands6th of 73.4%Show ranking
Sunscreen brands5th of 93.8%Show ranking
Tinted sunscreen brands4th of 77.4%Show ranking
self-tan brands1st of 1038.8%Show ranking
Self tanner brands1st of 464%Show ranking
Tan remover brands1st of 470.7%Shown above
Creator with pink hair and a pink jacket

Is Bondi Sands your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free