How popular isIsle of Paradise?
In September 2026, people searched for Isle of Paradise by name about 630 times in New Zealand, a 103.2% increase from the previous year. These searches made up 10.7% of all New Zealand tan remover brand searches, placing Isle of Paradise third out of four brands. When we asked both ChatGPT and Google AI Overviews about tan remover brands, Isle of Paradise did not appear in any of the answers.
Isle of Paradise is the third most searched of 4 competitors and not listed in any AI answer.
Bondi SandsShare of searches 70.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
St.TropezShare of searches 18.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- Isle of ParadiseShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TanologistShare of searches 0.51%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top tan remover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Isle of Paradise did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tanologist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tan remover brands
5 answers
Asked ChatGPT
“Which tan remover brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tan remover brands in New Zealand?”
Asked ChatGPT
“What's the best tan remover brand in New Zealand for sunless tan stains?”
Searched Google, AI Overview
“tan remover nz”
Searched Google, AI Overview
“fake tan remover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tan remover brands compete with Isle of Paradise?
Share of searches by month for Bondi Sands, St.Tropez, Isle of Paradise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bondi Sands | St.Tropez | Isle of Paradise | Tanologist |
|---|---|---|---|---|
| Oct 2025 | 78.4% | 15.6% | 5.2% | 0.84% |
| Nov 2025 | 83% | 12.4% | 3.8% | 0.76% |
| Dec 2025 | 77.3% | 17.3% | 4.7% | 0.65% |
| Jan 2026 | 71.9% | 22% | 5.1% | 0.93% |
| Feb 2026 | 75.2% | 18.4% | 5.5% | 0.86% |
| Mar 2026 | 75.1% | 19.5% | 4.9% | 0.61% |
| Apr 2026 | 74.2% | 19.6% | 5% | 1.2% |
| May 2026 | 72.5% | 21.7% | 4.7% | 1.1% |
| Jun 2026 | 69.2% | 27.2% | 2.3% | 1.3% |
| Jul 2026 | 69.4% | 26.7% | 2.9% | 0.96% |
| Aug 2026 | 75.2% | 21.4% | 2.3% | 1.1% |
| Sep 2026 | 70.7% | 18.1% | 10.7% | 0.51% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.7% | 4.2K | +25.1% | -4.5 points | |
| 2, held 2nd | 18.1% | 1.1K | +12.6% | -3.3 points | |
| 3, held 3rd | 10.7% | 630 | +530% | +8.4 points | |
| 4, held 4th | 0.51% | 30 | -40% | -0.6 points |
70.7%
Held 1st. 4.2K estimated branded searches, +25.1% vs prior month. Share -4.5 points.
18.1%
Held 2nd. 1.1K estimated branded searches, +12.6% vs prior month. Share -3.3 points.
10.7%
Held 3rd. 630 estimated branded searches, +530% vs prior month. Share +8.4 points.
0.51%
Held 4th. 30 estimated branded searches, -40% vs prior month. Share -0.6 points.
Compare popularity between Isle of Paradise and its closest rivals
Every comparison with Isle of Paradise
8 comparisons
How has branded search demand for Isle of Paradise changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Isle of Paradise in New Zealand rose from 310 to 630.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among tan remover brands in New Zealand increased from 5.2% to 10.7%.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among tan remover brands in New Zealand peaked at 10.7% in September 2026 and was lowest at 2.3% in August 2026.
How did search popularity change for New Zealand tan remover brands in September 2026?
4 changes
In September 2026, Isle of Paradise gained share of searches among tan remover brands in New Zealand, from 2.3% to 10.7%.
In September 2026, Bondi Sands lost share of searches among tan remover brands in New Zealand, from 75.2% to 70.7%.
In September 2026, St.Tropez lost share of searches among tan remover brands in New Zealand, from 21.4% to 18.1%.
In September 2026, Tanologist lost share of searches among tan remover brands in New Zealand, from 1.1% to 0.51%.
How are Isle of Paradise’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Isle of Paradise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- isle of paradise
- isle of paradise mousse
- isle of paradise tan
- isle of paradise tanner
Do you work for Isle of Paradise? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Isle of Paradise compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| self-tan brands | 7th of 10 | 5.8% | Show ranking |
| Self tanner brands | 3rd of 4 | 9.6% | Show ranking |
| Tan remover brands | 3rd of 4 | 10.7% | Shown above |
Is Isle of Paradise your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.