Isle of Paradise vs St.Tropez:Which is more popular?

Name: Isle of Paradise vs St.Tropez: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, St.Tropez had more branded searches than Isle of Paradise among tan remover brands in New Zealand. St.Tropez had about 1,070 branded searches, while Isle of Paradise had 630. St.Tropez made up 18.1% of all tan remover brand searches we track, and Isle of Paradise accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about tan remover brands, St.Tropez appeared in three of the five answers and Isle of Paradise in none.

Among tan remover brands in New Zealand in September 2026

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Top tan remover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St.Tropez was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Isle of Paradise did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bondi Sands	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
St.Tropez	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Isle of Paradise	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tanologist	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tanologist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tan remover brands

5 answers

Asked ChatGPT
“Which tan remover brand should I buy in New Zealand?”
1. 1Bondi Sands
2. 2St.Tropez
Asked ChatGPT
“What are the best tan remover brands in New Zealand?”
1. 1Bondi Sands
2. 2St.Tropez
Asked ChatGPT
“What's the best tan remover brand in New Zealand for sunless tan stains?”
1. 1Bondi Sands
Searched Google, AI Overview
“tan remover nz”
1. 1Bondi Sands
2. 2St.Tropez
Searched Google, AI Overview
“fake tan remover”
1. 1Bondi Sands

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Isle of Paradise or St.Tropez more popular in search?

This chart shows how often people search Google for Isle of Paradise and St.Tropez by name. Each line represents a brand's share of searches for all four tan remover brands we track, month by month, from searches in New Zealand.

Isle of Paradise and St.Tropez among tan remover brands in New Zealand, by month

Month	Bondi Sands	St.Tropez	Isle of Paradise	Tanologist
Oct 2025	78.4%	15.6%	5.2%	0.84%
Nov 2025	83%	12.4%	3.8%	0.76%
Dec 2025	77.3%	17.3%	4.7%	0.65%
Jan 2026	71.9%	22%	5.1%	0.93%
Feb 2026	75.2%	18.4%	5.5%	0.86%
Mar 2026	75.1%	19.5%	4.9%	0.61%
Apr 2026	74.2%	19.6%	5%	1.2%
May 2026	72.5%	21.7%	4.7%	1.1%
Jun 2026	69.2%	27.2%	2.3%	1.3%
Jul 2026	69.4%	26.7%	2.9%	0.96%
Aug 2026	75.2%	21.4%	2.3%	1.1%
Sep 2026	70.7%	18.1%	10.7%	0.51%

How has the Isle of Paradise and St.Tropez comparison changed over the last 12 months?

3 findings

St.Tropez was ahead of Isle of Paradise in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Isle of Paradise’s share of searches among tan remover brands in New Zealand moved from 5.2% to 10.7%, and its estimated monthly branded searches moved from 310 to 630.
Across the 12 months ending September 2026, St.Tropez’s share of searches among tan remover brands in New Zealand moved from 15.6% to 18.1%, and its estimated monthly branded searches moved from 930 to 1.1K.

How did search popularity change for New Zealand tan remover brands in September 2026?

2 changes

In September 2026, Isle of Paradise gained share of searches among tan remover brands in New Zealand, from 2.3% to 10.7%.
In September 2026, St.Tropez lost share of searches among tan remover brands in New Zealand, from 21.4% to 18.1%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Isle of Paradise’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.