Brandwave

Bondi Sands vs St.Tropez:Which is more popular?

In September 2026, Bondi Sands had more branded searches than St.Tropez among tan remover brands in New Zealand. Bondi Sands had about 4,180 branded searches, while St.Tropez had 1,070. Bondi Sands made up 70.7% of all tan remover brand searches we track, and St.Tropez accounted for 18.1%. When we asked ChatGPT and Google AI Overviews about tan remover brands, Bondi Sands appeared in all five answers and St.Tropez in three. Bondi Sands was mentioned before St.Tropez in every answer.

Among tan remover brands in New Zealand in September 2026

Who do people search for more?

Bondi Sands, about 4 searches for every 1 for St.Tropez

Bondi Sands 4.2K searchesSt.Tropez 1.1K searches

Who does AI mention more?

Bondi Sands, mentioned in every answer we collected

Bondi Sands in 5 of 5St.Tropez in 3 of 5

Who does AI recommend more?

Bondi Sands, named ahead of St.Tropez in every answer

Bondi Sands first in 2St.Tropez never first

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Top tan remover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared in all five answers. St.Tropez was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bondi Sands was listed before St.Tropez in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. St.Tropez2nd
  3. Isle of Paradise–
  4. Tanologist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tan remover brands

5 answers

  • Asked ChatGPT

    “Which tan remover brand should I buy in New Zealand?”

    1. 1Bondi Sands
    2. 2St.Tropez

  • Asked ChatGPT

    “What are the best tan remover brands in New Zealand?”

    1. 1Bondi Sands
    2. 2St.Tropez

  • Asked ChatGPT

    “What's the best tan remover brand in New Zealand for sunless tan stains?”

    1. 1Bondi Sands

  • Searched Google, AI Overview

    “tan remover nz”

    1. 1Bondi Sands
    2. 2St.Tropez

  • Searched Google, AI Overview

    “fake tan remover”

    1. 1Bondi Sands

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bondi Sands or St.Tropez more popular in search?

This chart shows how often people search Google for Bondi Sands and St.Tropez by name. Each line represents a brand's share of searches for all four tan remover brands we track, month by month, from searches in New Zealand.

Bondi Sands and St.Tropez among tan remover brands in New Zealand, by month

Share of searches by month for Bondi Sands, St.Tropez. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsSt.TropezIsle of ParadiseTanologist
Oct 202578.4%15.6%5.2%0.84%
Nov 202583%12.4%3.8%0.76%
Dec 202577.3%17.3%4.7%0.65%
Jan 202671.9%22%5.1%0.93%
Feb 202675.2%18.4%5.5%0.86%
Mar 202675.1%19.5%4.9%0.61%
Apr 202674.2%19.6%5%1.2%
May 202672.5%21.7%4.7%1.1%
Jun 202669.2%27.2%2.3%1.3%
Jul 202669.4%26.7%2.9%0.96%
Aug 202675.2%21.4%2.3%1.1%
Sep 202670.7%18.1%10.7%0.51%

How has the Bondi Sands and St.Tropez comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand tan remover brands in September 2026?

2 changes

  1. In September 2026, Bondi Sands lost share of searches among tan remover brands in New Zealand, from 75.2% to 70.7%.

  2. In September 2026, St.Tropez lost share of searches among tan remover brands in New Zealand, from 21.4% to 18.1%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bondi Sands

10 branded search terms

  • Bondi Sands
  • bondi sands aero
  • bondi sands dark
  • bondi sands express
  • bondi sands foam
  • bondi sands foam tanner
  • bondi sands pure
  • bondi sands tan
  • bondi sands tanner
  • bondi sands tanning foam

St.Tropez

7 branded search terms

  • saint tropez tan
  • st tropez
  • st tropez express
  • st tropez purity
  • st tropez tan
  • st tropez tanning
  • st. tropez tan

How the Brand Demand Index is measured

Other head-to-heads among tan remover brands

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