Brandwave

How popular isSt.Tropez?

In September 2026, people searched for St.Tropez by name about 1,070 times in New Zealand, a 15.1% increase from the previous year. These searches made up 18.1% of all New Zealand tan remover brand searches, placing St.Tropez second out of four brands. When we asked both ChatGPT and Google AI Overviews about tan remover brands, St.Tropez appeared in three of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

St.Tropez is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. Bondi SandsShare of searches 70.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. St.TropezShare of searches 18.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Isle of ParadiseShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TanologistShare of searches 0.51%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top tan remover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St.Tropez was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. St.Tropez is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. St.Tropez2nd
  3. Isle of Paradise–
  4. Tanologist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tan remover brands

5 answers

  • Asked ChatGPT

    “Which tan remover brand should I buy in New Zealand?”

    1. 1Bondi Sands
    2. 2St.Tropez

  • Asked ChatGPT

    “What are the best tan remover brands in New Zealand?”

    1. 1Bondi Sands
    2. 2St.Tropez

  • Asked ChatGPT

    “What's the best tan remover brand in New Zealand for sunless tan stains?”

    1. 1Bondi Sands

  • Searched Google, AI Overview

    “tan remover nz”

    1. 1Bondi Sands
    2. 2St.Tropez

  • Searched Google, AI Overview

    “fake tan remover”

    1. 1Bondi Sands

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tan remover brands compete with St.Tropez?

St.Tropez against tan remover brands in New Zealand, by month

Share of searches by month for Bondi Sands, St.Tropez, Isle of Paradise. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsSt.TropezIsle of ParadiseTanologist
Oct 202578.4%15.6%5.2%0.84%
Nov 202583%12.4%3.8%0.76%
Dec 202577.3%17.3%4.7%0.65%
Jan 202671.9%22%5.1%0.93%
Feb 202675.2%18.4%5.5%0.86%
Mar 202675.1%19.5%4.9%0.61%
Apr 202674.2%19.6%5%1.2%
May 202672.5%21.7%4.7%1.1%
Jun 202669.2%27.2%2.3%1.3%
Jul 202669.4%26.7%2.9%0.96%
Aug 202675.2%21.4%2.3%1.1%
Sep 202670.7%18.1%10.7%0.51%

  1. 1.Bondi Sands

    70.7%

    Held 1st. 4.2K estimated branded searches, +25.1% vs prior month. Share -4.5 points.

  2. 2.St.Tropez

    18.1%

    Held 2nd. 1.1K estimated branded searches, +12.6% vs prior month. Share -3.3 points.

  3. 3.Isle of Paradise

    10.7%

    Held 3rd. 630 estimated branded searches, +530% vs prior month. Share +8.4 points.

  4. 4.Tanologist

    0.51%

    Held 4th. 30 estimated branded searches, -40% vs prior month. Share -0.6 points.

Compare popularity between St.Tropez and its closest rivals

Every comparison with St.Tropez

8 comparisons

How has branded search demand for St.Tropez changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for St.Tropez in New Zealand rose from 930 to 1.1K.
  • Across the 12 months ending September 2026, St.Tropez’s share of searches among tan remover brands in New Zealand increased from 15.6% to 18.1%.
  • Across the 12 months ending September 2026, St.Tropez’s share of searches among tan remover brands in New Zealand peaked at 27.2% in June 2026 and was lowest at 12.4% in November 2025.

How did search popularity change for New Zealand tan remover brands in September 2026?

4 changes

  1. In September 2026, Isle of Paradise gained share of searches among tan remover brands in New Zealand, from 2.3% to 10.7%.

  2. In September 2026, Bondi Sands lost share of searches among tan remover brands in New Zealand, from 75.2% to 70.7%.

  3. In September 2026, St.Tropez lost share of searches among tan remover brands in New Zealand, from 21.4% to 18.1%.

  4. In September 2026, Tanologist lost share of searches among tan remover brands in New Zealand, from 1.1% to 0.51%.

How are St.Tropez’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using St.Tropez’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • saint tropez tan
  • st tropez
  • st tropez express
  • st tropez purity
  • st tropez tan
  • st tropez tanning
  • st. tropez tan

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How the Brand Demand Index is measured

Where does St.Tropez compete?

St.Tropez is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
self-tan brands4th of 109.9%Show ranking
Tan remover brands2nd of 418.1%Shown above
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Is St.Tropez your brand?

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