Loving Tan vs St.Tropez:Which is more popular by branded search in New Zealand?
In August 2026, Loving Tan had more branded searches than St.Tropez among self-tan brands in New Zealand. Loving Tan was estimated to have 1.7K branded searches compared to St.Tropez’s 430, and held a 10.6% Share of Search versus St.Tropez’s 2.7%.
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Which is more popular in search, Loving Tan or St.Tropez?
Compare self-tan brands sold to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Loving Tan, St.Tropez. The figures are in the table below the chart.
View monthly share of search table
| Month | Bondi Sands | Eco Tan | Bali Body | Loving Tan | St.Tropez | Isle of Paradise | Coco & Eve | Tan-Luxe | Tanologist |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 17% | 12.1% | 8.4% | 4.2% | 2.8% | 2.4% | 0.68% | 0.47% |
| Nov 2025 | 54.5% | 17.8% | 10.9% | 8.1% | 3.2% | 2.2% | 2% | 0.86% | 0.45% |
| Dec 2025 | 56.5% | 14.3% | 11.9% | 7.8% | 3.8% | 2.9% | 1.7% | 0.78% | 0.41% |
| Jan 2026 | 53.7% | 13.1% | 13.1% | 8.8% | 3.9% | 2.9% | 2.4% | 1.4% | 0.62% |
| Feb 2026 | 52.7% | 10.5% | 10.1% | 16.7% | 3.5% | 3% | 2.1% | 0.91% | 0.41% |
| Mar 2026 | 53.4% | 11.1% | 11.7% | 13.4% | 3.6% | 2.8% | 2.7% | 0.98% | 0.36% |
| Apr 2026 | 53.9% | 9.3% | 9.5% | 16.9% | 3.3% | 2.8% | 2.4% | 1% | 0.69% |
| May 2026 | 59.4% | 8.3% | 9.2% | 12.3% | 3% | 3.7% | 1.8% | 1.5% | 0.8% |
| Jun 2026 | 58.1% | 9.2% | 10.1% | 11.8% | 2.7% | 3.1% | 2.3% | 2% | 0.67% |
| Jul 2026 | 59.8% | 9.6% | 9.4% | 11% | 2.8% | 2.7% | 1.9% | 2.3% | 0.46% |
| Aug 2026 | 56.9% | 12% | 11.9% | 10.6% | 2.7% | 2% | 1.6% | 1.3% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Loving Tan and St.Tropez comparison changed over the last 12 months?
3 findings
- Loving Tan was ahead of St.Tropez in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Loving Tan’s estimated Share of Search among self-tan brands in New Zealand moved from 8.4% to 10.6%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among self-tan brands in New Zealand moved from 4.2% to 2.7%, and its estimated monthly branded searches moved from 800 to 430.
How did search popularity change for New Zealand self-tan brands in August 2026?
4 changes
In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%.
In August 2026, Bali Body overtook Loving Tan to rank 3rd among self-tan brands in New Zealand, at 11.9%.
Loving Tan’s estimated Share of Search among self-tan brands in New Zealand has lost ground for 3 months in a row, from 12.3% to 10.6% in August 2026.
Estimated monthly branded searches for St.Tropez in New Zealand fell 46.3% over 11 measured months, from 800 to 430 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Loving Tan’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Loving Tan
19 branded search terms
- Loving Tan
- loving tan 2 hour express
- loving tan 2 hour express dark
- loving tan 2 hour express mousse
- loving tan 2 hr express mousse
- loving tan 2hr express
- loving tan at sephora
- loving tan dark
- loving tan deluxe
- loving tan express
- loving tan express tan
- loving tan gradual
- loving tan gradual tan
- loving tan mousse
- loving tan nz
- loving tan platinum
- loving tan sephora
- loving tan two hour express
- loving tan ultra dark
St.Tropez
18 branded search terms
- saint tropez tan
- st tropez bronze mousse
- st tropez bronzing mousse
- st tropez express
- st tropez express mousse
- st tropez fake tan
- st tropez gradual tan
- st tropez mousse
- st tropez nz
- st tropez purity
- st tropez self tan
- st tropez self tan mousse
- st tropez tan
- st tropez tan mousse
- st tropez tan remover
- st tropez tanning
- st tropez tanning mousse
- st. tropez tan
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.