Brandwave

Self-tan brands in New Zealand:Which brands are most popular in search?

In August 2026, Bondi Sands was the most searched among self-tan brands in New Zealand, with an estimated 9K branded searches and 56.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Bondi Sands56.9%
  2. Eco Tan12%
  3. Bali Body11.9%
  4. Loving Tan10.6%
  5. St.Tropez2.7%
  6. Isle of Paradise2%
  7. Coco & Eve1.6%
  8. Tan-Luxe1.3%
  9. Tanologist1%

Follow self-tan brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare self-tan brands sold to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among self-tan brands in New Zealand, by month

Share of Search by month for Bondi Sands, Eco Tan, Bali Body, Loving Tan, St.Tropez, Isle of Paradise. The figures are in the table below the chart.

View monthly share of search table
MonthBondi SandsEco TanBali BodyLoving TanSt.TropezIsle of ParadiseCoco & EveTan-LuxeTanologist
Oct 202551.9%17%12.1%8.4%4.2%2.8%2.4%0.68%0.47%
Nov 202554.5%17.8%10.9%8.1%3.2%2.2%2%0.86%0.45%
Dec 202556.5%14.3%11.9%7.8%3.8%2.9%1.7%0.78%0.41%
Jan 202653.7%13.1%13.1%8.8%3.9%2.9%2.4%1.4%0.62%
Feb 202652.7%10.5%10.1%16.7%3.5%3%2.1%0.91%0.41%
Mar 202653.4%11.1%11.7%13.4%3.6%2.8%2.7%0.98%0.36%
Apr 202653.9%9.3%9.5%16.9%3.3%2.8%2.4%1%0.69%
May 202659.4%8.3%9.2%12.3%3%3.7%1.8%1.5%0.8%
Jun 202658.1%9.2%10.1%11.8%2.7%3.1%2.3%2%0.67%
Jul 202659.8%9.6%9.4%11%2.8%2.7%1.9%2.3%0.46%
Aug 202656.9%12%11.9%10.6%2.7%2%1.6%1.3%1%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Bondi Sands

    56.9%

    held 1st · 9K estimated branded searches · -1.3% vs prior month · -3 points

  2. 2.Eco Tan

    12%

    moved from 3rd to 2nd · 1.9K estimated branded searches · +30.1% vs prior month · +2.4 points

  3. 3.Bali Body

    11.9%

    moved from 4th to 3rd · 1.9K estimated branded searches · +30.6% vs prior month · +2.4 points

  4. 4.Loving Tan

    10.6%

    moved from 2nd to 4th · 1.7K estimated branded searches · +0.6% vs prior month · -0.3 points

  5. 5.St.Tropez

    2.7%

    held 5th · 430 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Isle of Paradise

    2%

    held 6th · 320 estimated branded searches · -22% vs prior month · -0.7 points

  7. 7.Coco & Eve

    1.6%

    moved from 8th to 7th · 250 estimated branded searches · -13.8% vs prior month · -0.3 points

  8. 8.Tan-Luxe

    1.3%

    moved from 7th to 8th · 200 estimated branded searches · -42.9% vs prior month · -1 points

  9. 9.Tanologist

    1%

    held 9th · 160 estimated branded searches · +128.6% vs prior month · +0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among self-tan brands in New Zealand?

In August 2026, Bondi Sands was the most searched among self-tan brands in New Zealand, with an estimated 9K branded searches and 56.9% estimated Share of Search within this set. Eco Tan is in 2nd place, 44.9 percentage points behind at 12% Share of Search.

New Zealand self-tan brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bondi Sands51.9% → 56.9%59.8%Jul 202651.9%Oct 20251st
Eco Tan17% → 12%17.8%Nov 20258.3%May 20262nd
Bali Body12.1% → 11.9%13.1%Jan 20269.2%May 20263rd
Loving Tan8.4% → 10.6%16.9%Apr 20267.8%Dec 20254th
St.Tropez4.2% → 2.7%4.2%Oct 20252.7%Aug 20265th
Isle of Paradise2.8% → 2%3.7%May 20262%Aug 20266th
Coco & Eve2.4% → 1.6%2.7%Mar 20261.6%Aug 20267th
Tan-Luxe0.68% → 1.3%2.3%Jul 20260.68%Oct 20258th
Tanologist0.47% → 1%1%Aug 20260.36%Mar 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among self-tan brands in New Zealand increased from 51.9% to 56.9%.
  • Across the 11 months ending August 2026, Eco Tan’s estimated Share of Search among self-tan brands in New Zealand decreased from 17% to 12%.
  • Across the 11 months ending August 2026, Loving Tan’s estimated Share of Search among self-tan brands in New Zealand increased from 8.4% to 10.6%.
  • Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among self-tan brands in New Zealand decreased from 4.2% to 2.7%.
  • Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand decreased from 2.8% to 2%.
  • Across the 11 months ending August 2026, Coco & Eve’s estimated Share of Search among self-tan brands in New Zealand decreased from 2.4% to 1.6%.
  • Across the 11 months ending August 2026, Tan-Luxe’s estimated Share of Search among self-tan brands in New Zealand increased from 0.68% to 1.3%.
  • Across the 11 months ending August 2026, Tanologist’s estimated Share of Search among self-tan brands in New Zealand increased from 0.47% to 1%.
  • Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among self-tan brands in New Zealand peaked at 59.8% in July 2026 and was lowest at 51.9% in October 2025.
  • Across the 11 months ending August 2026, Eco Tan’s estimated Share of Search among self-tan brands in New Zealand peaked at 17.8% in November 2025 and was lowest at 8.3% in May 2026.
  • Across the 11 months ending August 2026, Bali Body’s estimated Share of Search among self-tan brands in New Zealand peaked at 13.1% in January 2026 and was lowest at 9.2% in May 2026.
  • Across the 11 months ending August 2026, Loving Tan’s estimated Share of Search among self-tan brands in New Zealand peaked at 16.9% in April 2026 and was lowest at 7.8% in December 2025.
  • Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand peaked at 3.7% in May 2026 and was lowest at 2% in August 2026.
  • Across the 11 months ending August 2026, Coco & Eve’s estimated Share of Search among self-tan brands in New Zealand peaked at 2.7% in March 2026 and was lowest at 1.6% in August 2026.
  • Across the 11 months ending August 2026, Tan-Luxe’s estimated Share of Search among self-tan brands in New Zealand peaked at 2.3% in July 2026 and was lowest at 0.68% in October 2025.
  • Across the 11 months ending August 2026, Bali Body held steady: its estimated Share of Search among self-tan brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand self-tan brands in August 2026?

  1. In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%.

  2. In August 2026, Bali Body overtook Loving Tan to rank 3rd among self-tan brands in New Zealand, at 11.9%.

  3. In August 2026, Tanologist gained estimated Share of Search among self-tan brands in New Zealand, from 0.46% to 1%.

  4. In August 2026, Bondi Sands lost estimated Share of Search among self-tan brands in New Zealand, from 59.8% to 56.9%.

  5. In August 2026, Tan-Luxe lost estimated Share of Search among self-tan brands in New Zealand, from 2.3% to 1.3%.

  6. In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%.

  7. Loving Tan’s estimated Share of Search among self-tan brands in New Zealand has lost ground for 3 months in a row, from 12.3% to 10.6% in August 2026.

  8. In August 2026, Coco & Eve rose from 8th to 7th among self-tan brands in New Zealand.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record