Brandwave

How popular isCoco & Eve?

In September 2026, people searched for Coco & Eve by name about 240 times in New Zealand, a 25% decrease from the previous year. These searches made up 2.2% of all New Zealand self-tan brand searches, placing Coco & Eve eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about self-tan brands, Coco & Eve appeared in one of the five answers and was the joint sixth most recommended of the ten.

Search and AI answers in September 2026

Coco & Eve is the eighth most searched of 10 competitors and the joint sixth most recommended in AI answers.

  1. Bondi SandsShare of searches 38.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Loving TanShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Bali BodyShare of searches 12.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. St.TropezShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Coco & EveShare of searches 2.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coco & Eve was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coco & Eve is the joint sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Loving Tan2nd
  3. St.Tropez3rd
  4. Eco By Sonya4th
  5. Bali Body5th
  6. Coco & Eve6th
  7. Tanologist6th
  8. Eco Tan–
  9. Isle of Paradise–
  10. Tan-Luxe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eco By Sonya2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coco & Eve1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eco Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which self-tan brands compete with Coco & Eve?

Coco & Eve against self-tan brands in New Zealand, by month

Share of searches by month for Bondi Sands, Loving Tan, Bali Body, St.Tropez, Eco By Sonya, Eco Tan, Isle of Paradise, Coco & Eve. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsLoving TanBali BodySt.TropezEco By SonyaEco TanIsle of ParadiseCoco & EveTan-LuxeTanologist
Oct 202541.7%8.9%12.1%8.3%7.8%14.6%2.8%2.8%0.53%0.45%
Nov 202542.7%8.7%11.5%6.4%10.1%15.2%2%2.4%0.62%0.39%
Dec 202543.3%8.8%11%9.7%9.2%12.4%2.7%2.1%0.55%0.37%
Jan 202637.3%9.9%12.9%11.4%10.6%10.9%2.6%2.8%1.2%0.48%
Feb 202637.6%20.2%9.4%9.2%8.5%8.8%2.7%2.6%0.58%0.43%
Mar 202637.1%14.7%12%9.6%10.8%9%2.4%3.3%0.6%0.3%
Apr 202636.5%20.5%9.5%9.6%10.5%7.2%2.5%2.5%0.58%0.58%
May 202637%16%10.1%11.1%12.5%7.1%2.4%2.4%0.85%0.57%
Jun 202634.9%14.8%11.3%13.7%11.4%7.9%1.2%3.4%0.78%0.65%
Jul 202636.5%13.9%9.9%14.1%12.7%7.9%1.5%2.5%0.51%0.51%
Aug 202634.5%11.9%11%9.8%19.6%9.4%1%1.9%0.41%0.52%
Sep 202638.8%13.7%12.2%9.9%9.3%7.1%5.8%2.2%0.56%0.28%

  1. 1.Bondi Sands

    38.8%

    Held 1st. 4.2K estimated branded searches, +25.1% vs prior month. Share +4.3 points.

  2. 2.Loving Tan

    13.7%

    Moved from 3rd to 2nd. 1.5K estimated branded searches, +28.7% vs prior month. Share +1.9 points.

  3. 3.Bali Body

    12.2%

    Moved from 4th to 3rd. 1.3K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.St.Tropez

    9.9%

    Moved from 5th to 4th. 1.1K estimated branded searches, +12.6% vs prior month. Share +0.1 points.

  5. 5.Eco By Sonya

    9.3%

    Moved from 2nd to 5th. 1K estimated branded searches, -47.4% vs prior month. Share -10.3 points.

  6. 6.Eco Tan

    7.1%

    Held 6th. 770 estimated branded searches, -15.4% vs prior month. Share -2.2 points.

  7. 7.Isle of Paradise

    5.8%

    Moved from 8th to 7th. 630 estimated branded searches, +530% vs prior month. Share +4.8 points.

  8. 8.Coco & Eve

    2.2%

    Moved from 7th to 8th. 240 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

  9. 9.Tan-Luxe

    0.56%

    Moved from 10th to 9th. 60 estimated branded searches, +50% vs prior month. Share +0.1 points.

  10. 10.Tanologist

    0.28%

    Moved from 9th to 10th. 30 estimated branded searches, -40% vs prior month. Share -0.2 points.

Compare popularity between Coco & Eve and its closest rivals

Every comparison with Coco & Eve

8 comparisons

How has branded search demand for Coco & Eve changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coco & Eve in New Zealand fell from 320 to 240.
  • Across the 12 months ending September 2026, Coco & Eve’s share of searches among self-tan brands in New Zealand decreased from 2.8% to 2.2%.
  • Across the 12 months ending September 2026, Coco & Eve’s share of searches among self-tan brands in New Zealand peaked at 3.4% in June 2026 and was lowest at 1.9% in August 2026.
  • Across the 12 months ending September 2026, Coco & Eve fell from 7th to 8th among self-tan brands in New Zealand.

How did search popularity change for New Zealand self-tan brands in September 2026?

6 changes

  1. In September 2026, Loving Tan overtook Eco By Sonya to rank 2nd among self-tan brands in New Zealand, with 13.7% of the searches.

  2. In September 2026, Isle of Paradise overtook Coco & Eve to rank 7th among self-tan brands in New Zealand, with 5.8% of the searches.

  3. In September 2026, Bali Body overtook Eco By Sonya to rank 3rd among self-tan brands in New Zealand, with 12.2% of the searches.

  4. In September 2026, Bondi Sands gained share of searches among self-tan brands in New Zealand, from 34.5% to 38.8%.

  5. In September 2026, Eco By Sonya lost share of searches among self-tan brands in New Zealand, from 19.6% to 9.3%.

  6. In September 2026, Eco Tan lost share of searches among self-tan brands in New Zealand, from 9.4% to 7.1%.

How are Coco & Eve’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Coco & Eve’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Coco & Eve
  • coco and eve
  • coco eve
  • cocoeve

Do you work for Coco & Eve? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coco & Eve compete?

Coco & Eve is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
self-tan brands8th of 102.2%Shown above
Self tanner brands4th of 43.7%Show ranking
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