Self tanner brands in New Zealand:Which are most popular?
In September 2026, Bondi Sands was the most searched self tanner brand in New Zealand, accounting for 64% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Bondi Sands showed up in every answer. Bondi Sands was recommended most often, coming first in two out of three responses that gave a list.
Bondi SandsShare of searches 64%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Loving TanShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- Isle of ParadiseShare of searches 9.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Coco & EveShare of searches 3.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top self tanner brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared every time. Bondi Sands was recommended most often, coming first in two out of three answers that gave a list. Loving Tan was second. Isle of Paradise, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Loving Tan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coco & Eve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about self tanner brands
5 answers
Asked ChatGPT
“Which self tanner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best self tanner brands in New Zealand?”
Asked ChatGPT
“What's the best self tanner brand in New Zealand for a natural glow?”
Searched Google, AI Overview
“best self tanner”
Searched Google, AI Overview
“fake tan for pale skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which self tanner brands do people search for most?
This chart shows how often people search Google for each self tanner brand by name. Each line represents a brand's share of searches for all four self tanner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bondi Sands, Loving Tan, Isle of Paradise, Coco & Eve. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bondi Sands | Loving Tan | Isle of Paradise | Coco & Eve |
|---|---|---|---|---|
| Oct 2025 | 74.2% | 15.8% | 4.9% | 5.1% |
| Nov 2025 | 76.5% | 15.7% | 3.5% | 4.3% |
| Dec 2025 | 76.1% | 15.5% | 4.7% | 3.7% |
| Jan 2026 | 70.9% | 18.8% | 5% | 5.3% |
| Feb 2026 | 59.6% | 32% | 4.3% | 4.1% |
| Mar 2026 | 64.5% | 25.6% | 4.2% | 5.7% |
| Apr 2026 | 59% | 33% | 4% | 4% |
| May 2026 | 64% | 27.7% | 4.2% | 4.2% |
| Jun 2026 | 64.4% | 27.3% | 2.2% | 6.2% |
| Jul 2026 | 67% | 25.6% | 2.8% | 4.7% |
| Aug 2026 | 70% | 24.1% | 2.1% | 3.8% |
| Sep 2026 | 64% | 22.7% | 9.6% | 3.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64% | 4.2K | +25.1% | -6 points | |
| 2, held 2nd | 22.7% | 1.5K | +28.7% | -1.4 points | |
| 3, moved from 4th to 3rd | 9.6% | 630 | +530% | +7.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.7% | 240 | +33.3% | -0.1 pointsmoved from 3rd to 4th |
64%
Held 1st. 4.2K estimated branded searches, +25.1% vs prior month. Share -6 points.
22.7%
Held 2nd. 1.5K estimated branded searches, +28.7% vs prior month. Share -1.4 points.
9.6%
Moved from 4th to 3rd. 630 estimated branded searches, +530% vs prior month. Share +7.6 points.
3.7%
Moved from 3rd to 4th. 240 estimated branded searches, +33.3% vs prior month. Share -0.1 points.
Which brand is most popular in search among self tanner brands in New Zealand?
4 brands
In September 2026, Bondi Sands was the most searched among self tanner brands in New Zealand, with an estimated 4.2K branded searches, 64% of all searches for the four we track. Loving Tan is in 2nd place, 41.3 percentage points behind at 22.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Bondi Sands | 74.2% → 64% | 76.5%Nov 2025 | 59%Apr 2026 | 1st |
| Loving Tan | 15.8% → 22.7% | 33%Apr 2026 | 15.5%Dec 2025 | 2nd |
| Isle of Paradise | 4.9% → 9.6% | 9.6%Sep 2026 | 2.1%Aug 2026 | 4th → 3rd |
| Coco & Eve | 5.1% → 3.7% | 6.2%Jun 2026 | 3.7%Sep 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among self tanner brands in New Zealand decreased from 74.2% to 64%.
- Across the 12 months ending September 2026, Loving Tan’s share of searches among self tanner brands in New Zealand increased from 15.8% to 22.7%.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self tanner brands in New Zealand increased from 4.9% to 9.6%.
- Across the 12 months ending September 2026, Coco & Eve’s share of searches among self tanner brands in New Zealand decreased from 5.1% to 3.7%.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among self tanner brands in New Zealand peaked at 76.5% in November 2025 and was lowest at 59% in April 2026.
- Across the 12 months ending September 2026, Loving Tan’s share of searches among self tanner brands in New Zealand peaked at 33% in April 2026 and was lowest at 15.5% in December 2025.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self tanner brands in New Zealand peaked at 9.6% in September 2026 and was lowest at 2.1% in August 2026.
- Across the 12 months ending September 2026, Coco & Eve’s share of searches among self tanner brands in New Zealand peaked at 6.2% in June 2026 and was lowest at 3.7% in September 2026.
- Across the 12 months ending September 2026, Isle of Paradise rose from 4th to 3rd among self tanner brands in New Zealand.
- Across the 12 months ending September 2026, Coco & Eve fell from 3rd to 4th among self tanner brands in New Zealand.
How did search popularity change for New Zealand self tanner brands in September 2026?
4 changes
In September 2026, Isle of Paradise overtook Coco & Eve to rank 3rd among self tanner brands in New Zealand, with 9.6% of the searches.
In September 2026, Bondi Sands lost share of searches among self tanner brands in New Zealand, from 70% to 64%.
In September 2026, Loving Tan lost share of searches among self tanner brands in New Zealand, from 24.1% to 22.7%.
Coco & Eve’s share of searches among self tanner brands in New Zealand has lost ground for 3 months in a row, from 6.2% to 3.7% in September 2026.
Compare popularity between leading brands
- Bondi Sands vs Loving Tan: compare popularity
- Bondi Sands vs Isle of Paradise: compare popularity
- Bondi Sands vs Coco & Eve: compare popularity
- Loving Tan vs Isle of Paradise: compare popularity
- Loving Tan vs Coco & Eve: compare popularity
- Isle of Paradise vs Coco & Eve: compare popularity
- Compare any of these brands
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