Brandwave

How popular isIsle of Paradise?

In September 2026, people searched for Isle of Paradise by name about 630 times in New Zealand, a 103.2% increase from the previous year. These searches made up 9.6% of all New Zealand self tanner brand searches, placing Isle of Paradise third out of four brands. When we asked both ChatGPT and Google AI Overviews about self tanner brands, Isle of Paradise did not appear in any of the answers.

Search and AI answers in September 2026

Isle of Paradise is the third most searched of 4 competitors and not listed in any AI answer.

  1. Bondi SandsShare of searches 64%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Loving TanShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Isle of ParadiseShare of searches 9.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Coco & EveShare of searches 3.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top self tanner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Isle of Paradise did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Loving Tan2nd
  3. Isle of Paradise–
  4. Coco & Eve–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loving Tan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coco & Eve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self tanner brands

5 answers

  • Asked ChatGPT

    “Which self tanner brand should I buy in New Zealand?”

    1. 1Bondi Sands
    2. 2Loving Tan

  • Asked ChatGPT

    “What are the best self tanner brands in New Zealand?”

    1. 1Bondi Sands
    2. 2Loving Tan

  • Asked ChatGPT

    “What's the best self tanner brand in New Zealand for a natural glow?”

    1. 1Bondi Sands

  • Searched Google, AI Overview

    “best self tanner”

    1. 1Loving Tan
    2. 2Bondi Sands

  • Searched Google, AI Overview

    “fake tan for pale skin”

    1. 1Bondi Sands

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which self tanner brands compete with Isle of Paradise?

Isle of Paradise against self tanner brands in New Zealand, by month

Share of searches by month for Bondi Sands, Loving Tan, Isle of Paradise, Coco & Eve. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsLoving TanIsle of ParadiseCoco & Eve
Oct 202574.2%15.8%4.9%5.1%
Nov 202576.5%15.7%3.5%4.3%
Dec 202576.1%15.5%4.7%3.7%
Jan 202670.9%18.8%5%5.3%
Feb 202659.6%32%4.3%4.1%
Mar 202664.5%25.6%4.2%5.7%
Apr 202659%33%4%4%
May 202664%27.7%4.2%4.2%
Jun 202664.4%27.3%2.2%6.2%
Jul 202667%25.6%2.8%4.7%
Aug 202670%24.1%2.1%3.8%
Sep 202664%22.7%9.6%3.7%

  1. 1.Bondi Sands

    64%

    Held 1st. 4.2K estimated branded searches, +25.1% vs prior month. Share -6 points.

  2. 2.Loving Tan

    22.7%

    Held 2nd. 1.5K estimated branded searches, +28.7% vs prior month. Share -1.4 points.

  3. 3.Isle of Paradise

    9.6%

    Moved from 4th to 3rd. 630 estimated branded searches, +530% vs prior month. Share +7.6 points.

  4. 4.Coco & Eve

    3.7%

    Moved from 3rd to 4th. 240 estimated branded searches, +33.3% vs prior month. Share -0.1 points.

Compare popularity between Isle of Paradise and its closest rivals

Every comparison with Isle of Paradise

8 comparisons

How has branded search demand for Isle of Paradise changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Isle of Paradise in New Zealand rose from 310 to 630.
  • Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self tanner brands in New Zealand increased from 4.9% to 9.6%.
  • Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self tanner brands in New Zealand peaked at 9.6% in September 2026 and was lowest at 2.1% in August 2026.
  • Across the 12 months ending September 2026, Isle of Paradise rose from 4th to 3rd among self tanner brands in New Zealand.

How did search popularity change for New Zealand self tanner brands in September 2026?

4 changes

  1. In September 2026, Isle of Paradise overtook Coco & Eve to rank 3rd among self tanner brands in New Zealand, with 9.6% of the searches.

  2. In September 2026, Bondi Sands lost share of searches among self tanner brands in New Zealand, from 70% to 64%.

  3. In September 2026, Loving Tan lost share of searches among self tanner brands in New Zealand, from 24.1% to 22.7%.

  4. Coco & Eve’s share of searches among self tanner brands in New Zealand has lost ground for 3 months in a row, from 6.2% to 3.7% in September 2026.

How are Isle of Paradise’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Isle of Paradise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • isle of paradise
  • isle of paradise mousse
  • isle of paradise tan
  • isle of paradise tanner

Do you work for Isle of Paradise? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Isle of Paradise compete?

Isle of Paradise is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
self-tan brands7th of 105.8%Show ranking
Self tanner brands3rd of 49.6%Shown above
Tan remover brands3rd of 410.7%Show ranking
Creator with pink hair and a pink jacket

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