Isle of Paradise vs Loving Tan:Which is more popular by branded search in New Zealand?
In August 2026, Loving Tan had more branded searches than Isle of Paradise among self-tan brands in New Zealand. Loving Tan was estimated to have 1.7K branded searches compared to Isle of Paradise’s 320, and held a 10.6% Share of Search versus Isle of Paradise’s 2%.
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Which is more popular in search, Isle of Paradise or Loving Tan?
Compare self-tan brands sold to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Loving Tan, Isle of Paradise. The figures are in the table below the chart.
View monthly share of search table
| Month | Bondi Sands | Eco Tan | Bali Body | Loving Tan | St.Tropez | Isle of Paradise | Coco & Eve | Tan-Luxe | Tanologist |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 17% | 12.1% | 8.4% | 4.2% | 2.8% | 2.4% | 0.68% | 0.47% |
| Nov 2025 | 54.5% | 17.8% | 10.9% | 8.1% | 3.2% | 2.2% | 2% | 0.86% | 0.45% |
| Dec 2025 | 56.5% | 14.3% | 11.9% | 7.8% | 3.8% | 2.9% | 1.7% | 0.78% | 0.41% |
| Jan 2026 | 53.7% | 13.1% | 13.1% | 8.8% | 3.9% | 2.9% | 2.4% | 1.4% | 0.62% |
| Feb 2026 | 52.7% | 10.5% | 10.1% | 16.7% | 3.5% | 3% | 2.1% | 0.91% | 0.41% |
| Mar 2026 | 53.4% | 11.1% | 11.7% | 13.4% | 3.6% | 2.8% | 2.7% | 0.98% | 0.36% |
| Apr 2026 | 53.9% | 9.3% | 9.5% | 16.9% | 3.3% | 2.8% | 2.4% | 1% | 0.69% |
| May 2026 | 59.4% | 8.3% | 9.2% | 12.3% | 3% | 3.7% | 1.8% | 1.5% | 0.8% |
| Jun 2026 | 58.1% | 9.2% | 10.1% | 11.8% | 2.7% | 3.1% | 2.3% | 2% | 0.67% |
| Jul 2026 | 59.8% | 9.6% | 9.4% | 11% | 2.8% | 2.7% | 1.9% | 2.3% | 0.46% |
| Aug 2026 | 56.9% | 12% | 11.9% | 10.6% | 2.7% | 2% | 1.6% | 1.3% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Isle of Paradise and Loving Tan comparison changed over the last 12 months?
3 findings
- Loving Tan was ahead of Isle of Paradise in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand moved from 2.8% to 2%, and its estimated monthly branded searches moved from 540 to 320.
- Across the 11 months ending August 2026, Loving Tan’s estimated Share of Search among self-tan brands in New Zealand moved from 8.4% to 10.6%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
How did search popularity change for New Zealand self-tan brands in August 2026?
4 changes
In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%.
In August 2026, Bali Body overtook Loving Tan to rank 3rd among self-tan brands in New Zealand, at 11.9%.
In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%.
Loving Tan’s estimated Share of Search among self-tan brands in New Zealand has lost ground for 3 months in a row, from 12.3% to 10.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Isle of Paradise’s and Loving Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Isle of Paradise
11 branded search terms
- isle of paradise
- isle of paradise mousse
- isle of paradise nz
- isle of paradise self tan
- isle of paradise self tanner drops
- isle of paradise self tanning drop
- isle of paradise self tanning drops
- isle of paradise self tanning face drops
- isle of paradise tan
- isle of paradise tanner
- isle of paradise tanning drops
Loving Tan
19 branded search terms
- Loving Tan
- loving tan 2 hour express
- loving tan 2 hour express dark
- loving tan 2 hour express mousse
- loving tan 2 hr express mousse
- loving tan 2hr express
- loving tan at sephora
- loving tan dark
- loving tan deluxe
- loving tan express
- loving tan express tan
- loving tan gradual
- loving tan gradual tan
- loving tan mousse
- loving tan nz
- loving tan platinum
- loving tan sephora
- loving tan two hour express
- loving tan ultra dark
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