Brandwave

How popular isIsle of Paradise in search?

In August 2026, there were an estimated 320 branded searches for Isle of Paradise in New Zealand which is down 40.7% over the last 11 months. Isle of Paradise holds 2% estimated Share of Search among New Zealand self-tan brands and is ranked 6th of 9 competitors for search popularity.

Share of Search, August 2026
  1. Bondi Sands56.9%
  2. Eco Tan12%
  3. Bali Body11.9%
  4. Loving Tan10.6%
  5. St.Tropez2.7%
  6. Isle of Paradise2%
  7. Coco & Eve1.6%
  8. Tan-Luxe1.3%
  9. Tanologist1%
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Which self-tan brands compete with Isle of Paradise?

Isle of Paradise against self-tan brands in New Zealand, by month

Share of Search by month for Bondi Sands, Eco Tan, Bali Body, Loving Tan, St.Tropez, Isle of Paradise. The figures are in the table below the chart.

View monthly share of search table
MonthBondi SandsEco TanBali BodyLoving TanSt.TropezIsle of ParadiseCoco & EveTan-LuxeTanologist
Oct 202551.9%17%12.1%8.4%4.2%2.8%2.4%0.68%0.47%
Nov 202554.5%17.8%10.9%8.1%3.2%2.2%2%0.86%0.45%
Dec 202556.5%14.3%11.9%7.8%3.8%2.9%1.7%0.78%0.41%
Jan 202653.7%13.1%13.1%8.8%3.9%2.9%2.4%1.4%0.62%
Feb 202652.7%10.5%10.1%16.7%3.5%3%2.1%0.91%0.41%
Mar 202653.4%11.1%11.7%13.4%3.6%2.8%2.7%0.98%0.36%
Apr 202653.9%9.3%9.5%16.9%3.3%2.8%2.4%1%0.69%
May 202659.4%8.3%9.2%12.3%3%3.7%1.8%1.5%0.8%
Jun 202658.1%9.2%10.1%11.8%2.7%3.1%2.3%2%0.67%
Jul 202659.8%9.6%9.4%11%2.8%2.7%1.9%2.3%0.46%
Aug 202656.9%12%11.9%10.6%2.7%2%1.6%1.3%1%
Sep 2026—————————

  1. 1.Bondi Sands

    56.9%

    held 1st · 9K estimated branded searches · -1.3% vs prior month · -3 points

  2. 2.Eco Tan

    12%

    moved from 3rd to 2nd · 1.9K estimated branded searches · +30.1% vs prior month · +2.4 points

  3. 3.Bali Body

    11.9%

    moved from 4th to 3rd · 1.9K estimated branded searches · +30.6% vs prior month · +2.4 points

  4. 4.Loving Tan

    10.6%

    moved from 2nd to 4th · 1.7K estimated branded searches · +0.6% vs prior month · -0.3 points

  5. 5.St.Tropez

    2.7%

    held 5th · 430 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Isle of Paradise

    2%

    held 6th · 320 estimated branded searches · -22% vs prior month · -0.7 points

  7. 7.Coco & Eve

    1.6%

    moved from 8th to 7th · 250 estimated branded searches · -13.8% vs prior month · -0.3 points

  8. 8.Tan-Luxe

    1.3%

    moved from 7th to 8th · 200 estimated branded searches · -42.9% vs prior month · -1 points

  9. 9.Tanologist

    1%

    held 9th · 160 estimated branded searches · +128.6% vs prior month · +0.6 points

Compare search popularity between Isle of Paradise and its closest rivals

How has branded search demand for Isle of Paradise changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Isle of Paradise in New Zealand fell from 540 to 320.
  • Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand decreased from 2.8% to 2%.
  • Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand peaked at 3.7% in May 2026 and was lowest at 2% in August 2026.

How did search popularity change for New Zealand self-tan brands in August 2026?

  1. In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%.

  2. In August 2026, Bali Body overtook Loving Tan to rank 3rd among self-tan brands in New Zealand, at 11.9%.

  3. In August 2026, Tanologist gained estimated Share of Search among self-tan brands in New Zealand, from 0.46% to 1%.

  4. In August 2026, Bondi Sands lost estimated Share of Search among self-tan brands in New Zealand, from 59.8% to 56.9%.

  5. In August 2026, Tan-Luxe lost estimated Share of Search among self-tan brands in New Zealand, from 2.3% to 1.3%.

  6. In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%.

How is Isle of Paradise measured?

Brandwave collects information about searches that people make online using Isle of Paradise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • isle of paradise
  • isle of paradise mousse
  • isle of paradise nz
  • isle of paradise self tan
  • isle of paradise self tanner drops
  • isle of paradise self tanning drop
  • isle of paradise self tanning drops
  • isle of paradise self tanning face drops
  • isle of paradise tan
  • isle of paradise tanner
  • isle of paradise tanning drops

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How the Brand Demand Index is measured

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