Brandwave

Eco Tan vs Isle of Paradise:Which is more popular by branded search in New Zealand?

In August 2026, Eco Tan had more branded searches than Isle of Paradise among self-tan brands in New Zealand. Eco Tan was estimated to have 1.9K branded searches compared to Isle of Paradise’s 320, and held a 12% Share of Search versus Isle of Paradise’s 2%.

Share of Search among self-tan brands in New Zealand in August 2026Which is more popular in search, Eco Tan or Isle of Paradise?
Eco Tan12%1.9K searches
vs
Isle of Paradise2%320 searches
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Which is more popular in search, Eco Tan or Isle of Paradise?

Compare self-tan brands sold to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Eco Tan and Isle of Paradise among self-tan brands in New Zealand, by month

Share of Search by month for Eco Tan, Isle of Paradise. The figures are in the table below the chart.

View monthly share of search table
MonthBondi SandsEco TanBali BodyLoving TanSt.TropezIsle of ParadiseCoco & EveTan-LuxeTanologist
Oct 202551.9%17%12.1%8.4%4.2%2.8%2.4%0.68%0.47%
Nov 202554.5%17.8%10.9%8.1%3.2%2.2%2%0.86%0.45%
Dec 202556.5%14.3%11.9%7.8%3.8%2.9%1.7%0.78%0.41%
Jan 202653.7%13.1%13.1%8.8%3.9%2.9%2.4%1.4%0.62%
Feb 202652.7%10.5%10.1%16.7%3.5%3%2.1%0.91%0.41%
Mar 202653.4%11.1%11.7%13.4%3.6%2.8%2.7%0.98%0.36%
Apr 202653.9%9.3%9.5%16.9%3.3%2.8%2.4%1%0.69%
May 202659.4%8.3%9.2%12.3%3%3.7%1.8%1.5%0.8%
Jun 202658.1%9.2%10.1%11.8%2.7%3.1%2.3%2%0.67%
Jul 202659.8%9.6%9.4%11%2.8%2.7%1.9%2.3%0.46%
Aug 202656.9%12%11.9%10.6%2.7%2%1.6%1.3%1%
Sep 2026—————————

How has the Eco Tan and Isle of Paradise comparison changed over the last 12 months?

How did search popularity change for New Zealand self-tan brands in August 2026?

  1. In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%.

  2. In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%.

How each brand is measured

Brandwave collects information about searches that people make online using Eco Tan’s and Isle of Paradise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eco Tan

15 branded search terms

  • Eco Tan
  • eco tan by sonya
  • eco tan face tan water
  • eco tan face tanning water
  • eco tan face water
  • eco tan glory oil
  • eco tan invisible
  • eco tan invisible tan
  • eco tan nz
  • eco tan organic
  • eco tan water
  • eco tan winter skin
  • ecotan
  • ecotan nz
  • glory oil eco tan

Isle of Paradise

11 branded search terms

  • isle of paradise
  • isle of paradise mousse
  • isle of paradise nz
  • isle of paradise self tan
  • isle of paradise self tanner drops
  • isle of paradise self tanning drop
  • isle of paradise self tanning drops
  • isle of paradise self tanning face drops
  • isle of paradise tan
  • isle of paradise tanner
  • isle of paradise tanning drops

How the Brand Demand Index is measured

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