Eco By Sonya vs Loving Tan:Which is more popular?

Name: Eco By Sonya vs Loving Tan: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Loving Tan had more branded searches than Eco By Sonya among self-tan brands in New Zealand. Loving Tan had about 1,480 branded searches, while Eco By Sonya had 1,000. Loving Tan made up 13.7% of all self-tan brand searches we track, and Eco By Sonya accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about self-tan brands, Loving Tan appeared in four of the five answers and Eco By Sonya in two. Loving Tan was mentioned before Eco By Sonya in four out of five answers.

Among self-tan brands in New Zealand in September 2026

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loving Tan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Eco By Sonya was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Loving Tan was listed before Eco By Sonya in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bondi Sands	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Loving Tan	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
St.Tropez	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Eco By Sonya	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Bali Body	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Coco & Eve	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Tanologist	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Eco Tan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Isle of Paradise	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tan-Luxe	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eco By Sonya2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coco & Eve1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tanologist1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eco Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Asked ChatGPT
“Which self-tan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best self-tan brands in New Zealand?”
Asked ChatGPT
“What's the best self-tan brand in New Zealand for easy tanning?”
1. 1Bondi Sands
2. 2Loving Tan
Searched Google, AI Overview
“best self tan”
1. 1St.Tropez
2. 2Loving Tan
3. 3Bali Body
4. 4Bondi Sands
5. 5Tanologist
Searched Google, AI Overview
“fake tan nz”
1. 1Bondi Sands
2. 2Eco By Sonya

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Eco By Sonya or Loving Tan more popular in search?

This chart shows how often people search Google for Eco By Sonya and Loving Tan by name. Each line represents a brand's share of searches for all ten self-tan brands we track, month by month, from searches in New Zealand.

Eco By Sonya and Loving Tan among self-tan brands in New Zealand, by month

Month	Bondi Sands	Loving Tan	Bali Body	St.Tropez	Eco By Sonya	Eco Tan	Isle of Paradise	Coco & Eve	Tan-Luxe	Tanologist
Oct 2025	41.7%	8.9%	12.1%	8.3%	7.8%	14.6%	2.8%	2.8%	0.53%	0.45%
Nov 2025	42.7%	8.7%	11.5%	6.4%	10.1%	15.2%	2%	2.4%	0.62%	0.39%
Dec 2025	43.3%	8.8%	11%	9.7%	9.2%	12.4%	2.7%	2.1%	0.55%	0.37%
Jan 2026	37.3%	9.9%	12.9%	11.4%	10.6%	10.9%	2.6%	2.8%	1.2%	0.48%
Feb 2026	37.6%	20.2%	9.4%	9.2%	8.5%	8.8%	2.7%	2.6%	0.58%	0.43%
Mar 2026	37.1%	14.7%	12%	9.6%	10.8%	9%	2.4%	3.3%	0.6%	0.3%
Apr 2026	36.5%	20.5%	9.5%	9.6%	10.5%	7.2%	2.5%	2.5%	0.58%	0.58%
May 2026	37%	16%	10.1%	11.1%	12.5%	7.1%	2.4%	2.4%	0.85%	0.57%
Jun 2026	34.9%	14.8%	11.3%	13.7%	11.4%	7.9%	1.2%	3.4%	0.78%	0.65%
Jul 2026	36.5%	13.9%	9.9%	14.1%	12.7%	7.9%	1.5%	2.5%	0.51%	0.51%
Aug 2026	34.5%	11.9%	11%	9.8%	19.6%	9.4%	1%	1.9%	0.41%	0.52%
Sep 2026	38.8%	13.7%	12.2%	9.9%	9.3%	7.1%	5.8%	2.2%	0.56%	0.28%

How has the Eco By Sonya and Loving Tan comparison changed over the last 12 months?

3 findings

The lead changed hands 4 times in the 12 months ending September 2026: Eco By Sonya took it in November 2025, Loving Tan took it in February 2026, Eco By Sonya took it in August 2026, Loving Tan took it in September 2026.
Across the 12 months ending September 2026, Eco By Sonya’s share of searches among self-tan brands in New Zealand moved from 7.8% to 9.3%, and its estimated monthly branded searches moved from 880 to 1K.
Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in New Zealand moved from 8.9% to 13.7%, and its estimated monthly branded searches moved from 1K to 1.5K.

How did search popularity change for New Zealand self-tan brands in September 2026?

3 changes

In September 2026, Loving Tan overtook Eco By Sonya to rank 2nd among self-tan brands in New Zealand, with 13.7% of the searches.
In September 2026, Bali Body overtook Eco By Sonya to rank 3rd among self-tan brands in New Zealand, with 12.2% of the searches.
In September 2026, Eco By Sonya lost share of searches among self-tan brands in New Zealand, from 19.6% to 9.3%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Eco By Sonya’s and Loving Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.