Brandwave

Bali Body vs Loving Tan:Which is more popular?

In September 2026, Loving Tan had more branded searches than Bali Body among self-tan brands in New Zealand. Loving Tan had about 1,480 branded searches, while Bali Body had 1,310. Loving Tan made up 13.7% of all self-tan brand searches we track, and Bali Body accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about self-tan brands, Loving Tan appeared in four of the five answers and Bali Body in one. Loving Tan was mentioned before Bali Body in every answer that named either.

Among self-tan brands in New Zealand in September 2026

Who do people search for more?

Loving Tan, about 13% more searches than Bali Body

Loving Tan 1.5K searchesBali Body 1.3K searches

Who does AI mention more?

Loving Tan, mentioned in 4 of 5 answers, Bali Body in 1

Loving Tan in 4 of 5Bali Body in 1 of 5

Who does AI recommend more?

Loving Tan, named ahead of Bali Body in 4 of 4 answers

Loving Tan first in 4Bali Body never first

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loving Tan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bali Body was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Loving Tan was listed before Bali Body in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Loving Tan2nd
  3. St.Tropez3rd
  4. Eco By Sonya4th
  5. Bali Body5th
  6. Coco & Eve6th
  7. Tanologist6th
  8. Eco Tan–
  9. Isle of Paradise–
  10. Tan-Luxe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eco By Sonya2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coco & Eve1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eco Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bali Body or Loving Tan more popular in search?

This chart shows how often people search Google for Bali Body and Loving Tan by name. Each line represents a brand's share of searches for all ten self-tan brands we track, month by month, from searches in New Zealand.

Bali Body and Loving Tan among self-tan brands in New Zealand, by month

Share of searches by month for Loving Tan, Bali Body. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsLoving TanBali BodySt.TropezEco By SonyaEco TanIsle of ParadiseCoco & EveTan-LuxeTanologist
Oct 202541.7%8.9%12.1%8.3%7.8%14.6%2.8%2.8%0.53%0.45%
Nov 202542.7%8.7%11.5%6.4%10.1%15.2%2%2.4%0.62%0.39%
Dec 202543.3%8.8%11%9.7%9.2%12.4%2.7%2.1%0.55%0.37%
Jan 202637.3%9.9%12.9%11.4%10.6%10.9%2.6%2.8%1.2%0.48%
Feb 202637.6%20.2%9.4%9.2%8.5%8.8%2.7%2.6%0.58%0.43%
Mar 202637.1%14.7%12%9.6%10.8%9%2.4%3.3%0.6%0.3%
Apr 202636.5%20.5%9.5%9.6%10.5%7.2%2.5%2.5%0.58%0.58%
May 202637%16%10.1%11.1%12.5%7.1%2.4%2.4%0.85%0.57%
Jun 202634.9%14.8%11.3%13.7%11.4%7.9%1.2%3.4%0.78%0.65%
Jul 202636.5%13.9%9.9%14.1%12.7%7.9%1.5%2.5%0.51%0.51%
Aug 202634.5%11.9%11%9.8%19.6%9.4%1%1.9%0.41%0.52%
Sep 202638.8%13.7%12.2%9.9%9.3%7.1%5.8%2.2%0.56%0.28%

How has the Bali Body and Loving Tan comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Loving Tan took it in February 2026.
  • Across the 12 months ending September 2026, Bali Body’s share of searches among self-tan brands in New Zealand moved from 12.1% to 12.2%, and its estimated monthly branded searches moved from 1.4K to 1.3K.
  • Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in New Zealand moved from 8.9% to 13.7%, and its estimated monthly branded searches moved from 1K to 1.5K.

How did search popularity change for New Zealand self-tan brands in September 2026?

2 changes

  1. In September 2026, Loving Tan overtook Eco By Sonya to rank 2nd among self-tan brands in New Zealand, with 13.7% of the searches.

  2. In September 2026, Bali Body overtook Eco By Sonya to rank 3rd among self-tan brands in New Zealand, with 12.2% of the searches.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bali Body’s and Loving Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bali Body

2 branded search terms

  • Bali Body
  • bali body tan

Loving Tan

9 branded search terms

  • Loving Tan
  • loving tan at sephora
  • loving tan dark
  • loving tan deluxe
  • loving tan express
  • loving tan express tan
  • loving tan mousse
  • loving tan platinum
  • loving tan sephora

How the Brand Demand Index is measured

Other head-to-heads among self-tan brands

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