Brandwave

Bondi Sands vs Loving Tan:Which is more popular?

In September 2026, Bondi Sands had more branded searches than Loving Tan among self-tan brands in New Zealand. Bondi Sands had about 4,180 branded searches, while Loving Tan had 1,480. Bondi Sands made up 38.8% of all self-tan brand searches we track, and Loving Tan accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about self-tan brands, Bondi Sands appeared in all five answers and Loving Tan in four. Bondi Sands was mentioned before Loving Tan in four out of five answers.

Among self-tan brands in New Zealand in September 2026

Who do people search for more?

Bondi Sands, about 3 searches for every 1 for Loving Tan

Bondi Sands 4.2K searchesLoving Tan 1.5K searches

Who does AI mention more?

Bondi Sands, mentioned in every answer we collected

Bondi Sands in 5 of 5Loving Tan in 4 of 5

Who does AI recommend more?

Bondi Sands, named ahead of Loving Tan in 4 of 5 answers

Bondi Sands first in 4Loving Tan first in 1

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared in all five answers. Loving Tan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bondi Sands was listed before Loving Tan in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Loving Tan2nd
  3. St.Tropez3rd
  4. Eco By Sonya4th
  5. Bali Body5th
  6. Coco & Eve6th
  7. Tanologist6th
  8. Eco Tan–
  9. Isle of Paradise–
  10. Tan-Luxe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eco By Sonya2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coco & Eve1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eco Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bondi Sands or Loving Tan more popular in search?

This chart shows how often people search Google for Bondi Sands and Loving Tan by name. Each line represents a brand's share of searches for all ten self-tan brands we track, month by month, from searches in New Zealand.

Bondi Sands and Loving Tan among self-tan brands in New Zealand, by month

Share of searches by month for Bondi Sands, Loving Tan. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsLoving TanBali BodySt.TropezEco By SonyaEco TanIsle of ParadiseCoco & EveTan-LuxeTanologist
Oct 202541.7%8.9%12.1%8.3%7.8%14.6%2.8%2.8%0.53%0.45%
Nov 202542.7%8.7%11.5%6.4%10.1%15.2%2%2.4%0.62%0.39%
Dec 202543.3%8.8%11%9.7%9.2%12.4%2.7%2.1%0.55%0.37%
Jan 202637.3%9.9%12.9%11.4%10.6%10.9%2.6%2.8%1.2%0.48%
Feb 202637.6%20.2%9.4%9.2%8.5%8.8%2.7%2.6%0.58%0.43%
Mar 202637.1%14.7%12%9.6%10.8%9%2.4%3.3%0.6%0.3%
Apr 202636.5%20.5%9.5%9.6%10.5%7.2%2.5%2.5%0.58%0.58%
May 202637%16%10.1%11.1%12.5%7.1%2.4%2.4%0.85%0.57%
Jun 202634.9%14.8%11.3%13.7%11.4%7.9%1.2%3.4%0.78%0.65%
Jul 202636.5%13.9%9.9%14.1%12.7%7.9%1.5%2.5%0.51%0.51%
Aug 202634.5%11.9%11%9.8%19.6%9.4%1%1.9%0.41%0.52%
Sep 202638.8%13.7%12.2%9.9%9.3%7.1%5.8%2.2%0.56%0.28%

How has the Bondi Sands and Loving Tan comparison changed over the last 12 months?

3 findings
  • Bondi Sands was ahead of Loving Tan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among self-tan brands in New Zealand moved from 41.7% to 38.8%, and its estimated monthly branded searches moved from 4.7K to 4.2K.
  • Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in New Zealand moved from 8.9% to 13.7%, and its estimated monthly branded searches moved from 1K to 1.5K.

How did search popularity change for New Zealand self-tan brands in September 2026?

2 changes

  1. In September 2026, Loving Tan overtook Eco By Sonya to rank 2nd among self-tan brands in New Zealand, with 13.7% of the searches.

  2. In September 2026, Bondi Sands gained share of searches among self-tan brands in New Zealand, from 34.5% to 38.8%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ and Loving Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bondi Sands

10 branded search terms

  • Bondi Sands
  • bondi sands aero
  • bondi sands dark
  • bondi sands express
  • bondi sands foam
  • bondi sands foam tanner
  • bondi sands pure
  • bondi sands tan
  • bondi sands tanner
  • bondi sands tanning foam

Loving Tan

9 branded search terms

  • Loving Tan
  • loving tan at sephora
  • loving tan dark
  • loving tan deluxe
  • loving tan express
  • loving tan express tan
  • loving tan mousse
  • loving tan platinum
  • loving tan sephora

How the Brand Demand Index is measured

Other head-to-heads among self-tan brands

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