Brandwave

How popular isLoving Tan?

In September 2026, people searched for Loving Tan by name about 1,480 times in New Zealand, a 48% increase from the previous year. These searches made up 13.7% of all New Zealand self-tan brand searches, placing Loving Tan second out of ten brands. When we asked both ChatGPT and Google AI Overviews about self-tan brands, Loving Tan appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Loving Tan is the second most searched of 10 competitors and the second most recommended in AI answers.

  1. Bondi SandsShare of searches 38.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Loving TanShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Bali BodyShare of searches 12.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. St.TropezShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Eco By SonyaShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loving Tan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Loving Tan is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Loving Tan2nd
  3. St.Tropez3rd
  4. Eco By Sonya4th
  5. Bali Body5th
  6. Coco & Eve6th
  7. Tanologist6th
  8. Eco Tan–
  9. Isle of Paradise–
  10. Tan-Luxe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eco By Sonya2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coco & Eve1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eco Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which self-tan brands compete with Loving Tan?

Loving Tan against self-tan brands in New Zealand, by month

Share of searches by month for Bondi Sands, Loving Tan, Bali Body, St.Tropez, Eco By Sonya, Eco Tan, Isle of Paradise, Coco & Eve. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsLoving TanBali BodySt.TropezEco By SonyaEco TanIsle of ParadiseCoco & EveTan-LuxeTanologist
Oct 202541.7%8.9%12.1%8.3%7.8%14.6%2.8%2.8%0.53%0.45%
Nov 202542.7%8.7%11.5%6.4%10.1%15.2%2%2.4%0.62%0.39%
Dec 202543.3%8.8%11%9.7%9.2%12.4%2.7%2.1%0.55%0.37%
Jan 202637.3%9.9%12.9%11.4%10.6%10.9%2.6%2.8%1.2%0.48%
Feb 202637.6%20.2%9.4%9.2%8.5%8.8%2.7%2.6%0.58%0.43%
Mar 202637.1%14.7%12%9.6%10.8%9%2.4%3.3%0.6%0.3%
Apr 202636.5%20.5%9.5%9.6%10.5%7.2%2.5%2.5%0.58%0.58%
May 202637%16%10.1%11.1%12.5%7.1%2.4%2.4%0.85%0.57%
Jun 202634.9%14.8%11.3%13.7%11.4%7.9%1.2%3.4%0.78%0.65%
Jul 202636.5%13.9%9.9%14.1%12.7%7.9%1.5%2.5%0.51%0.51%
Aug 202634.5%11.9%11%9.8%19.6%9.4%1%1.9%0.41%0.52%
Sep 202638.8%13.7%12.2%9.9%9.3%7.1%5.8%2.2%0.56%0.28%

  1. 1.Bondi Sands

    38.8%

    Held 1st. 4.2K estimated branded searches, +25.1% vs prior month. Share +4.3 points.

  2. 2.Loving Tan

    13.7%

    Moved from 3rd to 2nd. 1.5K estimated branded searches, +28.7% vs prior month. Share +1.9 points.

  3. 3.Bali Body

    12.2%

    Moved from 4th to 3rd. 1.3K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.St.Tropez

    9.9%

    Moved from 5th to 4th. 1.1K estimated branded searches, +12.6% vs prior month. Share +0.1 points.

  5. 5.Eco By Sonya

    9.3%

    Moved from 2nd to 5th. 1K estimated branded searches, -47.4% vs prior month. Share -10.3 points.

  6. 6.Eco Tan

    7.1%

    Held 6th. 770 estimated branded searches, -15.4% vs prior month. Share -2.2 points.

  7. 7.Isle of Paradise

    5.8%

    Moved from 8th to 7th. 630 estimated branded searches, +530% vs prior month. Share +4.8 points.

  8. 8.Coco & Eve

    2.2%

    Moved from 7th to 8th. 240 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

  9. 9.Tan-Luxe

    0.56%

    Moved from 10th to 9th. 60 estimated branded searches, +50% vs prior month. Share +0.1 points.

  10. 10.Tanologist

    0.28%

    Moved from 9th to 10th. 30 estimated branded searches, -40% vs prior month. Share -0.2 points.

Compare popularity between Loving Tan and its closest rivals

Every comparison with Loving Tan

8 comparisons

How has branded search demand for Loving Tan changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Loving Tan in New Zealand rose from 1K to 1.5K.
  • Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in New Zealand increased from 8.9% to 13.7%.
  • Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in New Zealand peaked at 20.5% in April 2026 and was lowest at 8.7% in November 2025.
  • Across the 12 months ending September 2026, Loving Tan rose from 4th to 2nd among self-tan brands in New Zealand.

How did search popularity change for New Zealand self-tan brands in September 2026?

6 changes

  1. In September 2026, Loving Tan overtook Eco By Sonya to rank 2nd among self-tan brands in New Zealand, with 13.7% of the searches.

  2. In September 2026, Isle of Paradise overtook Coco & Eve to rank 7th among self-tan brands in New Zealand, with 5.8% of the searches.

  3. In September 2026, Bali Body overtook Eco By Sonya to rank 3rd among self-tan brands in New Zealand, with 12.2% of the searches.

  4. In September 2026, Bondi Sands gained share of searches among self-tan brands in New Zealand, from 34.5% to 38.8%.

  5. In September 2026, Eco By Sonya lost share of searches among self-tan brands in New Zealand, from 19.6% to 9.3%.

  6. In September 2026, Eco Tan lost share of searches among self-tan brands in New Zealand, from 9.4% to 7.1%.

How are Loving Tan’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Loving Tan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Loving Tan
  • loving tan at sephora
  • loving tan dark
  • loving tan deluxe
  • loving tan express
  • loving tan express tan
  • loving tan mousse
  • loving tan platinum
  • loving tan sephora

Do you work for Loving Tan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Loving Tan compete?

Loving Tan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
self-tan brands2nd of 1013.7%Shown above
Self tanner brands2nd of 422.7%Show ranking
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