Loving Tan vs Tan-Luxe:Which is more popular by branded search in New Zealand?

Name: Loving Tan vs Tan-Luxe: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Loving Tan had more branded searches than Tan-Luxe among self-tan brands in New Zealand. Loving Tan was estimated to have 1.7K branded searches compared to Tan-Luxe’s 200, and held a 10.6% Share of Search versus Tan-Luxe’s 1.3%.

Share of Search among self-tan brands in New Zealand in August 2026Which is more popular in search, Loving Tan or Tan-Luxe?

Follow Loving Tan vs Tan-Luxe and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Loving Tan or Tan-Luxe?

Compare self-tan brands sold to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Loving Tan and Tan-Luxe among self-tan brands in New Zealand, by month

Month	Bondi Sands	Eco Tan	Bali Body	Loving Tan	St.Tropez	Isle of Paradise	Coco & Eve	Tan-Luxe	Tanologist
Oct 2025	51.9%	17%	12.1%	8.4%	4.2%	2.8%	2.4%	0.68%	0.47%
Nov 2025	54.5%	17.8%	10.9%	8.1%	3.2%	2.2%	2%	0.86%	0.45%
Dec 2025	56.5%	14.3%	11.9%	7.8%	3.8%	2.9%	1.7%	0.78%	0.41%
Jan 2026	53.7%	13.1%	13.1%	8.8%	3.9%	2.9%	2.4%	1.4%	0.62%
Feb 2026	52.7%	10.5%	10.1%	16.7%	3.5%	3%	2.1%	0.91%	0.41%
Mar 2026	53.4%	11.1%	11.7%	13.4%	3.6%	2.8%	2.7%	0.98%	0.36%
Apr 2026	53.9%	9.3%	9.5%	16.9%	3.3%	2.8%	2.4%	1%	0.69%
May 2026	59.4%	8.3%	9.2%	12.3%	3%	3.7%	1.8%	1.5%	0.8%
Jun 2026	58.1%	9.2%	10.1%	11.8%	2.7%	3.1%	2.3%	2%	0.67%
Jul 2026	59.8%	9.6%	9.4%	11%	2.8%	2.7%	1.9%	2.3%	0.46%
Aug 2026	56.9%	12%	11.9%	10.6%	2.7%	2%	1.6%	1.3%	1%
Sep 2026	—	—	—	—	—	—	—	—	—

How has the Loving Tan and Tan-Luxe comparison changed over the last 12 months?

3 findings

Loving Tan was ahead of Tan-Luxe in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Loving Tan’s estimated Share of Search among self-tan brands in New Zealand moved from 8.4% to 10.6%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
Across the 11 months ending August 2026, Tan-Luxe’s estimated Share of Search among self-tan brands in New Zealand moved from 0.68% to 1.3%, and its estimated monthly branded searches moved from 130 to 200.

How did search popularity change for New Zealand self-tan brands in August 2026?

4 changes

In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%.
In August 2026, Bali Body overtook Loving Tan to rank 3rd among self-tan brands in New Zealand, at 11.9%.
In August 2026, Tan-Luxe lost estimated Share of Search among self-tan brands in New Zealand, from 2.3% to 1.3%.
Loving Tan’s estimated Share of Search among self-tan brands in New Zealand has lost ground for 3 months in a row, from 12.3% to 10.6% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Loving Tan’s and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.