How popular isTan-Luxe in search?
In August 2026, there were an estimated 200 branded searches for Tan-Luxe in New Zealand which is up 53.8% over the last 11 months. Tan-Luxe holds 1.3% estimated Share of Search among New Zealand self-tan brands and is ranked 8th of 9 competitors for search popularity.
Bondi Sands56.9%
Eco Tan12%
Bali Body11.9%
Loving Tan10.6%
St.Tropez2.7%- Isle of Paradise2%
Coco & Eve1.6%- Tan-Luxe1.3%
Tanologist1%
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Which self-tan brands compete with Tan-Luxe?
Share of Search by month for Bondi Sands, Eco Tan, Bali Body, Loving Tan, St.Tropez, Isle of Paradise, Tan-Luxe. The figures are in the table below the chart.
View monthly share of search table
| Month | Bondi Sands | Eco Tan | Bali Body | Loving Tan | St.Tropez | Isle of Paradise | Coco & Eve | Tan-Luxe | Tanologist |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 17% | 12.1% | 8.4% | 4.2% | 2.8% | 2.4% | 0.68% | 0.47% |
| Nov 2025 | 54.5% | 17.8% | 10.9% | 8.1% | 3.2% | 2.2% | 2% | 0.86% | 0.45% |
| Dec 2025 | 56.5% | 14.3% | 11.9% | 7.8% | 3.8% | 2.9% | 1.7% | 0.78% | 0.41% |
| Jan 2026 | 53.7% | 13.1% | 13.1% | 8.8% | 3.9% | 2.9% | 2.4% | 1.4% | 0.62% |
| Feb 2026 | 52.7% | 10.5% | 10.1% | 16.7% | 3.5% | 3% | 2.1% | 0.91% | 0.41% |
| Mar 2026 | 53.4% | 11.1% | 11.7% | 13.4% | 3.6% | 2.8% | 2.7% | 0.98% | 0.36% |
| Apr 2026 | 53.9% | 9.3% | 9.5% | 16.9% | 3.3% | 2.8% | 2.4% | 1% | 0.69% |
| May 2026 | 59.4% | 8.3% | 9.2% | 12.3% | 3% | 3.7% | 1.8% | 1.5% | 0.8% |
| Jun 2026 | 58.1% | 9.2% | 10.1% | 11.8% | 2.7% | 3.1% | 2.3% | 2% | 0.67% |
| Jul 2026 | 59.8% | 9.6% | 9.4% | 11% | 2.8% | 2.7% | 1.9% | 2.3% | 0.46% |
| Aug 2026 | 56.9% | 12% | 11.9% | 10.6% | 2.7% | 2% | 1.6% | 1.3% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.9% | 9K | -1.3% | -3 points | |
| 2, moved from 3rd to 2nd | 12% | 1.9K | +30.1% | +2.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 11.9% | 1.9K | +30.6% | +2.4 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 10.6% | 1.7K | +0.6% | -0.3 pointsmoved from 2nd to 4th | |
| 5, held 5th | 2.7% | 430 | 0% | -0.1 points | |
| 6, held 6th | 2% | 320 | -22% | -0.7 points | |
| 7, moved from 8th to 7th | 1.6% | 250 | -13.8% | -0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.3% | 200 | -42.9% | -1 pointsmoved from 7th to 8th | |
| 9, held 9th | 1% | 160 | +128.6% | +0.6 points |
56.9%
held 1st · 9K estimated branded searches · -1.3% vs prior month · -3 points
2.
Eco Tan12%
moved from 3rd to 2nd · 1.9K estimated branded searches · +30.1% vs prior month · +2.4 points
11.9%
moved from 4th to 3rd · 1.9K estimated branded searches · +30.6% vs prior month · +2.4 points
10.6%
moved from 2nd to 4th · 1.7K estimated branded searches · +0.6% vs prior month · -0.3 points
2.7%
held 5th · 430 estimated branded searches · 0% vs prior month · -0.1 points
2%
held 6th · 320 estimated branded searches · -22% vs prior month · -0.7 points
1.6%
moved from 8th to 7th · 250 estimated branded searches · -13.8% vs prior month · -0.3 points
8.Tan-Luxe
1.3%
moved from 7th to 8th · 200 estimated branded searches · -42.9% vs prior month · -1 points
1%
held 9th · 160 estimated branded searches · +128.6% vs prior month · +0.6 points
Compare search popularity between Tan-Luxe and its closest rivals
How has branded search demand for Tan-Luxe changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tan-Luxe in New Zealand rose from 130 to 200.
- Across the 11 months ending August 2026, Tan-Luxe’s estimated Share of Search among self-tan brands in New Zealand increased from 0.68% to 1.3%.
- Across the 11 months ending August 2026, Tan-Luxe’s estimated Share of Search among self-tan brands in New Zealand peaked at 2.3% in July 2026 and was lowest at 0.68% in October 2025.
How did search popularity change for New Zealand self-tan brands in August 2026?
6 changes
In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%.
In August 2026, Bali Body overtook Loving Tan to rank 3rd among self-tan brands in New Zealand, at 11.9%.
In August 2026, Tanologist gained estimated Share of Search among self-tan brands in New Zealand, from 0.46% to 1%.
In August 2026, Bondi Sands lost estimated Share of Search among self-tan brands in New Zealand, from 59.8% to 56.9%.
In August 2026, Tan-Luxe lost estimated Share of Search among self-tan brands in New Zealand, from 2.3% to 1.3%.
In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%.
How is Tan-Luxe measured?
Brandwave collects information about searches that people make online using Tan-Luxe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- tan luxe
- tan luxe drops
- tan luxe face drops
- tan luxe gradual tan
- tan luxe gradual tanner
- tan luxe nz
- tan luxe super glow
- tan luxe tan
- tan luxe the face
- tan luxe the face drops
- tan luxe the face illuminating self tan drops
- tan-luxe
- tanluxe
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Is Tan-Luxe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.