Eco By Sonya vs Tan-Luxe:Which is more popular?
In September 2026, Eco By Sonya had more branded searches than Tan-Luxe among self-tan brands in New Zealand. Eco By Sonya had about 1,000 branded searches, while Tan-Luxe had 60. Eco By Sonya made up 9.3% of all self-tan brand searches we track, and Tan-Luxe accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about self-tan brands, Eco By Sonya appeared in two of the five answers and Tan-Luxe in none.
Who do people search for more?
Eco By Sonya, about 17 searches for every 1 for Tan-Luxe
Who does AI mention more?
Eco By Sonya, mentioned in 2 of 5 answers, Tan-Luxe in 0
Who does AI recommend more?
Eco By Sonya, the only one of the two named
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Top self-tan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Eco By Sonya was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tan-Luxe did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Eco By Sonya2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coco & Eve1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tanologist1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eco Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about self-tan brands
5 answers
Asked ChatGPT
“Which self-tan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best self-tan brands in New Zealand?”
Asked ChatGPT
“What's the best self-tan brand in New Zealand for easy tanning?”
Searched Google, AI Overview
“best self tan”
Searched Google, AI Overview
“fake tan nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Eco By Sonya or Tan-Luxe more popular in search?
This chart shows how often people search Google for Eco By Sonya and Tan-Luxe by name. Each line represents a brand's share of searches for all ten self-tan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Eco By Sonya, Tan-Luxe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bondi Sands | Loving Tan | Bali Body | St.Tropez | Eco By Sonya | Eco Tan | Isle of Paradise | Coco & Eve | Tan-Luxe | Tanologist |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 8.9% | 12.1% | 8.3% | 7.8% | 14.6% | 2.8% | 2.8% | 0.53% | 0.45% |
| Nov 2025 | 42.7% | 8.7% | 11.5% | 6.4% | 10.1% | 15.2% | 2% | 2.4% | 0.62% | 0.39% |
| Dec 2025 | 43.3% | 8.8% | 11% | 9.7% | 9.2% | 12.4% | 2.7% | 2.1% | 0.55% | 0.37% |
| Jan 2026 | 37.3% | 9.9% | 12.9% | 11.4% | 10.6% | 10.9% | 2.6% | 2.8% | 1.2% | 0.48% |
| Feb 2026 | 37.6% | 20.2% | 9.4% | 9.2% | 8.5% | 8.8% | 2.7% | 2.6% | 0.58% | 0.43% |
| Mar 2026 | 37.1% | 14.7% | 12% | 9.6% | 10.8% | 9% | 2.4% | 3.3% | 0.6% | 0.3% |
| Apr 2026 | 36.5% | 20.5% | 9.5% | 9.6% | 10.5% | 7.2% | 2.5% | 2.5% | 0.58% | 0.58% |
| May 2026 | 37% | 16% | 10.1% | 11.1% | 12.5% | 7.1% | 2.4% | 2.4% | 0.85% | 0.57% |
| Jun 2026 | 34.9% | 14.8% | 11.3% | 13.7% | 11.4% | 7.9% | 1.2% | 3.4% | 0.78% | 0.65% |
| Jul 2026 | 36.5% | 13.9% | 9.9% | 14.1% | 12.7% | 7.9% | 1.5% | 2.5% | 0.51% | 0.51% |
| Aug 2026 | 34.5% | 11.9% | 11% | 9.8% | 19.6% | 9.4% | 1% | 1.9% | 0.41% | 0.52% |
| Sep 2026 | 38.8% | 13.7% | 12.2% | 9.9% | 9.3% | 7.1% | 5.8% | 2.2% | 0.56% | 0.28% |
How has the Eco By Sonya and Tan-Luxe comparison changed over the last 12 months?
3 findings
- Eco By Sonya was ahead of Tan-Luxe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eco By Sonya’s share of searches among self-tan brands in New Zealand moved from 7.8% to 9.3%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in New Zealand moved from 0.53% to 0.56%, and its estimated monthly branded searches held steady at 60.
How did search popularity change for New Zealand self-tan brands in September 2026?
4 changes
In September 2026, Loving Tan overtook Eco By Sonya to rank 2nd among self-tan brands in New Zealand, with 13.7% of the searches.
In September 2026, Bali Body overtook Eco By Sonya to rank 3rd among self-tan brands in New Zealand, with 12.2% of the searches.
In September 2026, Eco By Sonya lost share of searches among self-tan brands in New Zealand, from 19.6% to 9.3%.
In September 2026, Tan-Luxe rose from 10th to 9th among self-tan brands in New Zealand.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Eco By Sonya’s and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eco By Sonya
1 branded search term
- eco by sonya
Tan-Luxe
5 branded search terms
- tan luxe
- tan luxe drops
- tan luxe tan
- tan-luxe
- tanluxe
Other head-to-heads among self-tan brands
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