Brandwave

Bondi Sands vs St.Tropez:Which is more popular?

In September 2026, Bondi Sands had more branded searches than St.Tropez among self-tan brands in New Zealand. Bondi Sands had about 4,180 branded searches, while St.Tropez had 1,070. Bondi Sands made up 38.8% of all self-tan brand searches we track, and St.Tropez accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about self-tan brands, Bondi Sands appeared in all five answers and St.Tropez in three. Bondi Sands was mentioned before St.Tropez in four out of five answers.

Among self-tan brands in New Zealand in September 2026

Who do people search for more?

Bondi Sands, about 4 searches for every 1 for St.Tropez

Bondi Sands 4.2K searchesSt.Tropez 1.1K searches

Who does AI mention more?

Bondi Sands, mentioned in every answer we collected

Bondi Sands in 5 of 5St.Tropez in 3 of 5

Who does AI recommend more?

Bondi Sands, named ahead of St.Tropez in 4 of 5 answers

Bondi Sands first in 4St.Tropez first in 1

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared in all five answers. St.Tropez was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bondi Sands was listed before St.Tropez in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Loving Tan2nd
  3. St.Tropez3rd
  4. Eco By Sonya4th
  5. Bali Body5th
  6. Coco & Eve6th
  7. Tanologist6th
  8. Eco Tan–
  9. Isle of Paradise–
  10. Tan-Luxe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eco By Sonya2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coco & Eve1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eco Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bondi Sands or St.Tropez more popular in search?

This chart shows how often people search Google for Bondi Sands and St.Tropez by name. Each line represents a brand's share of searches for all ten self-tan brands we track, month by month, from searches in New Zealand.

Bondi Sands and St.Tropez among self-tan brands in New Zealand, by month

Share of searches by month for Bondi Sands, St.Tropez. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsLoving TanBali BodySt.TropezEco By SonyaEco TanIsle of ParadiseCoco & EveTan-LuxeTanologist
Oct 202541.7%8.9%12.1%8.3%7.8%14.6%2.8%2.8%0.53%0.45%
Nov 202542.7%8.7%11.5%6.4%10.1%15.2%2%2.4%0.62%0.39%
Dec 202543.3%8.8%11%9.7%9.2%12.4%2.7%2.1%0.55%0.37%
Jan 202637.3%9.9%12.9%11.4%10.6%10.9%2.6%2.8%1.2%0.48%
Feb 202637.6%20.2%9.4%9.2%8.5%8.8%2.7%2.6%0.58%0.43%
Mar 202637.1%14.7%12%9.6%10.8%9%2.4%3.3%0.6%0.3%
Apr 202636.5%20.5%9.5%9.6%10.5%7.2%2.5%2.5%0.58%0.58%
May 202637%16%10.1%11.1%12.5%7.1%2.4%2.4%0.85%0.57%
Jun 202634.9%14.8%11.3%13.7%11.4%7.9%1.2%3.4%0.78%0.65%
Jul 202636.5%13.9%9.9%14.1%12.7%7.9%1.5%2.5%0.51%0.51%
Aug 202634.5%11.9%11%9.8%19.6%9.4%1%1.9%0.41%0.52%
Sep 202638.8%13.7%12.2%9.9%9.3%7.1%5.8%2.2%0.56%0.28%

How has the Bondi Sands and St.Tropez comparison changed over the last 12 months?

3 findings
  • Bondi Sands was ahead of St.Tropez in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among self-tan brands in New Zealand moved from 41.7% to 38.8%, and its estimated monthly branded searches moved from 4.7K to 4.2K.
  • Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in New Zealand moved from 8.3% to 9.9%, and its estimated monthly branded searches moved from 930 to 1.1K.

How did search popularity change for New Zealand self-tan brands in September 2026?

2 changes

  1. In September 2026, Bondi Sands gained share of searches among self-tan brands in New Zealand, from 34.5% to 38.8%.

  2. In September 2026, St.Tropez rose from 5th to 4th among self-tan brands in New Zealand.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bondi Sands

10 branded search terms

  • Bondi Sands
  • bondi sands aero
  • bondi sands dark
  • bondi sands express
  • bondi sands foam
  • bondi sands foam tanner
  • bondi sands pure
  • bondi sands tan
  • bondi sands tanner
  • bondi sands tanning foam

St.Tropez

7 branded search terms

  • saint tropez tan
  • st tropez
  • st tropez express
  • st tropez purity
  • st tropez tan
  • st tropez tanning
  • st. tropez tan

How the Brand Demand Index is measured

Other head-to-heads among self-tan brands

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