Brandwave

How popular isLoving Tan?

In September 2026, people searched for Loving Tan by name about 1,480 times in New Zealand, a 48% increase from the previous year. These searches made up 22.7% of all New Zealand self tanner brand searches, placing Loving Tan second out of four brands. When we asked both ChatGPT and Google AI Overviews about self tanner brands, Loving Tan appeared in three of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Loving Tan is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. Bondi SandsShare of searches 64%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Loving TanShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Isle of ParadiseShare of searches 9.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Coco & EveShare of searches 3.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top self tanner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loving Tan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Loving Tan is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Loving Tan2nd
  3. Isle of Paradise–
  4. Coco & Eve–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loving Tan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coco & Eve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self tanner brands

5 answers

  • Asked ChatGPT

    “Which self tanner brand should I buy in New Zealand?”

    1. 1Bondi Sands
    2. 2Loving Tan

  • Asked ChatGPT

    “What are the best self tanner brands in New Zealand?”

    1. 1Bondi Sands
    2. 2Loving Tan

  • Asked ChatGPT

    “What's the best self tanner brand in New Zealand for a natural glow?”

    1. 1Bondi Sands

  • Searched Google, AI Overview

    “best self tanner”

    1. 1Loving Tan
    2. 2Bondi Sands

  • Searched Google, AI Overview

    “fake tan for pale skin”

    1. 1Bondi Sands

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which self tanner brands compete with Loving Tan?

Loving Tan against self tanner brands in New Zealand, by month

Share of searches by month for Bondi Sands, Loving Tan, Isle of Paradise, Coco & Eve. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsLoving TanIsle of ParadiseCoco & Eve
Oct 202574.2%15.8%4.9%5.1%
Nov 202576.5%15.7%3.5%4.3%
Dec 202576.1%15.5%4.7%3.7%
Jan 202670.9%18.8%5%5.3%
Feb 202659.6%32%4.3%4.1%
Mar 202664.5%25.6%4.2%5.7%
Apr 202659%33%4%4%
May 202664%27.7%4.2%4.2%
Jun 202664.4%27.3%2.2%6.2%
Jul 202667%25.6%2.8%4.7%
Aug 202670%24.1%2.1%3.8%
Sep 202664%22.7%9.6%3.7%

  1. 1.Bondi Sands

    64%

    Held 1st. 4.2K estimated branded searches, +25.1% vs prior month. Share -6 points.

  2. 2.Loving Tan

    22.7%

    Held 2nd. 1.5K estimated branded searches, +28.7% vs prior month. Share -1.4 points.

  3. 3.Isle of Paradise

    9.6%

    Moved from 4th to 3rd. 630 estimated branded searches, +530% vs prior month. Share +7.6 points.

  4. 4.Coco & Eve

    3.7%

    Moved from 3rd to 4th. 240 estimated branded searches, +33.3% vs prior month. Share -0.1 points.

Compare popularity between Loving Tan and its closest rivals

Every comparison with Loving Tan

8 comparisons

How has branded search demand for Loving Tan changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Loving Tan in New Zealand rose from 1K to 1.5K.
  • Across the 12 months ending September 2026, Loving Tan’s share of searches among self tanner brands in New Zealand increased from 15.8% to 22.7%.
  • Across the 12 months ending September 2026, Loving Tan’s share of searches among self tanner brands in New Zealand peaked at 33% in April 2026 and was lowest at 15.5% in December 2025.

How did search popularity change for New Zealand self tanner brands in September 2026?

4 changes

  1. In September 2026, Isle of Paradise overtook Coco & Eve to rank 3rd among self tanner brands in New Zealand, with 9.6% of the searches.

  2. In September 2026, Bondi Sands lost share of searches among self tanner brands in New Zealand, from 70% to 64%.

  3. In September 2026, Loving Tan lost share of searches among self tanner brands in New Zealand, from 24.1% to 22.7%.

  4. Coco & Eve’s share of searches among self tanner brands in New Zealand has lost ground for 3 months in a row, from 6.2% to 3.7% in September 2026.

How are Loving Tan’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Loving Tan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Loving Tan
  • loving tan at sephora
  • loving tan dark
  • loving tan deluxe
  • loving tan express
  • loving tan express tan
  • loving tan mousse
  • loving tan platinum
  • loving tan sephora

Do you work for Loving Tan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Loving Tan compete?

Loving Tan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
self-tan brands2nd of 1013.7%Show ranking
Self tanner brands2nd of 422.7%Shown above
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Is Loving Tan your brand?

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