Brandwave

Coco & Eve vs Loving Tan:Which is more popular?

In September 2026, Loving Tan had more branded searches than Coco & Eve among self tanner brands in New Zealand. Loving Tan had about 1,480 branded searches, while Coco & Eve had 240. Loving Tan made up 22.7% of all self tanner brand searches we track, and Coco & Eve accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about self tanner brands, Loving Tan appeared in three of the five answers and Coco & Eve in none.

Among self tanner brands in New Zealand in September 2026

Who do people search for more?

Loving Tan, about 6 searches for every 1 for Coco & Eve

Loving Tan 1.5K searchesCoco & Eve 240 searches

Who does AI mention more?

Loving Tan, mentioned in 3 of 5 answers, Coco & Eve in 0

Loving Tan in 3 of 5Coco & Eve in 0 of 5

Who does AI recommend more?

Loving Tan, the only one of the two named

Loving Tan first in 3Coco & Eve never named

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Top self tanner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loving Tan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Coco & Eve did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Loving Tan2nd
  3. Isle of Paradise–
  4. Coco & Eve–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loving Tan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coco & Eve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self tanner brands

5 answers

  • Asked ChatGPT

    “Which self tanner brand should I buy in New Zealand?”

    1. 1Bondi Sands
    2. 2Loving Tan

  • Asked ChatGPT

    “What are the best self tanner brands in New Zealand?”

    1. 1Bondi Sands
    2. 2Loving Tan

  • Asked ChatGPT

    “What's the best self tanner brand in New Zealand for a natural glow?”

    1. 1Bondi Sands

  • Searched Google, AI Overview

    “best self tanner”

    1. 1Loving Tan
    2. 2Bondi Sands

  • Searched Google, AI Overview

    “fake tan for pale skin”

    1. 1Bondi Sands

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coco & Eve or Loving Tan more popular in search?

This chart shows how often people search Google for Coco & Eve and Loving Tan by name. Each line represents a brand's share of searches for all four self tanner brands we track, month by month, from searches in New Zealand.

Coco & Eve and Loving Tan among self tanner brands in New Zealand, by month

Share of searches by month for Loving Tan, Coco & Eve. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsLoving TanIsle of ParadiseCoco & Eve
Oct 202574.2%15.8%4.9%5.1%
Nov 202576.5%15.7%3.5%4.3%
Dec 202576.1%15.5%4.7%3.7%
Jan 202670.9%18.8%5%5.3%
Feb 202659.6%32%4.3%4.1%
Mar 202664.5%25.6%4.2%5.7%
Apr 202659%33%4%4%
May 202664%27.7%4.2%4.2%
Jun 202664.4%27.3%2.2%6.2%
Jul 202667%25.6%2.8%4.7%
Aug 202670%24.1%2.1%3.8%
Sep 202664%22.7%9.6%3.7%

How has the Coco & Eve and Loving Tan comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand self tanner brands in September 2026?

3 changes

  1. In September 2026, Isle of Paradise overtook Coco & Eve to rank 3rd among self tanner brands in New Zealand, with 9.6% of the searches.

  2. In September 2026, Loving Tan lost share of searches among self tanner brands in New Zealand, from 24.1% to 22.7%.

  3. Coco & Eve’s share of searches among self tanner brands in New Zealand has lost ground for 3 months in a row, from 6.2% to 3.7% in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Coco & Eve’s and Loving Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coco & Eve

4 branded search terms

  • Coco & Eve
  • coco and eve
  • coco eve
  • cocoeve

Loving Tan

9 branded search terms

  • Loving Tan
  • loving tan at sephora
  • loving tan dark
  • loving tan deluxe
  • loving tan express
  • loving tan express tan
  • loving tan mousse
  • loving tan platinum
  • loving tan sephora

How the Brand Demand Index is measured

Other head-to-heads among self tanner brands

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