Bondi Sands vs Loving Tan:Which is more popular?
In September 2026, Bondi Sands had more branded searches than Loving Tan among self tanner brands in New Zealand. Bondi Sands had about 4,180 branded searches, while Loving Tan had 1,480. Bondi Sands made up 64% of all self tanner brand searches we track, and Loving Tan accounted for 22.7%. When we asked ChatGPT and Google AI Overviews about self tanner brands, Bondi Sands appeared in all five answers and Loving Tan in three. Bondi Sands was mentioned before Loving Tan in two out of three answers.
Who do people search for more?
Bondi Sands, about 3 searches for every 1 for Loving Tan
Who does AI mention more?
Bondi Sands, mentioned in every answer we collected
Who does AI recommend more?
Bondi Sands, named ahead of Loving Tan in 2 of 3 answers
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Top self tanner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared in all five answers. Loving Tan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bondi Sands was listed before Loving Tan in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Loving Tan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coco & Eve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about self tanner brands
5 answers
Asked ChatGPT
“Which self tanner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best self tanner brands in New Zealand?”
Asked ChatGPT
“What's the best self tanner brand in New Zealand for a natural glow?”
Searched Google, AI Overview
“best self tanner”
Searched Google, AI Overview
“fake tan for pale skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bondi Sands or Loving Tan more popular in search?
This chart shows how often people search Google for Bondi Sands and Loving Tan by name. Each line represents a brand's share of searches for all four self tanner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bondi Sands, Loving Tan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bondi Sands | Loving Tan | Isle of Paradise | Coco & Eve |
|---|---|---|---|---|
| Oct 2025 | 74.2% | 15.8% | 4.9% | 5.1% |
| Nov 2025 | 76.5% | 15.7% | 3.5% | 4.3% |
| Dec 2025 | 76.1% | 15.5% | 4.7% | 3.7% |
| Jan 2026 | 70.9% | 18.8% | 5% | 5.3% |
| Feb 2026 | 59.6% | 32% | 4.3% | 4.1% |
| Mar 2026 | 64.5% | 25.6% | 4.2% | 5.7% |
| Apr 2026 | 59% | 33% | 4% | 4% |
| May 2026 | 64% | 27.7% | 4.2% | 4.2% |
| Jun 2026 | 64.4% | 27.3% | 2.2% | 6.2% |
| Jul 2026 | 67% | 25.6% | 2.8% | 4.7% |
| Aug 2026 | 70% | 24.1% | 2.1% | 3.8% |
| Sep 2026 | 64% | 22.7% | 9.6% | 3.7% |
How has the Bondi Sands and Loving Tan comparison changed over the last 12 months?
3 findings
- Bondi Sands was ahead of Loving Tan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among self tanner brands in New Zealand moved from 74.2% to 64%, and its estimated monthly branded searches moved from 4.7K to 4.2K.
- Across the 12 months ending September 2026, Loving Tan’s share of searches among self tanner brands in New Zealand moved from 15.8% to 22.7%, and its estimated monthly branded searches moved from 1K to 1.5K.
How did search popularity change for New Zealand self tanner brands in September 2026?
2 changes
In September 2026, Bondi Sands lost share of searches among self tanner brands in New Zealand, from 70% to 64%.
In September 2026, Loving Tan lost share of searches among self tanner brands in New Zealand, from 24.1% to 22.7%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Bondi Sands’ and Loving Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bondi Sands
10 branded search terms
- Bondi Sands
- bondi sands aero
- bondi sands dark
- bondi sands express
- bondi sands foam
- bondi sands foam tanner
- bondi sands pure
- bondi sands tan
- bondi sands tanner
- bondi sands tanning foam
Loving Tan
9 branded search terms
- Loving Tan
- loving tan at sephora
- loving tan dark
- loving tan deluxe
- loving tan express
- loving tan express tan
- loving tan mousse
- loving tan platinum
- loving tan sephora
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