Isle of Paradise vs Loving Tan:Which is more popular?

Name: Isle of Paradise vs Loving Tan: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Loving Tan had more branded searches than Isle of Paradise among self tanner brands in New Zealand. Loving Tan had about 1,480 branded searches, while Isle of Paradise had 630. Loving Tan made up 22.7% of all self tanner brand searches we track, and Isle of Paradise accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about self tanner brands, Loving Tan appeared in three of the five answers and Isle of Paradise in none.

Among self tanner brands in New Zealand in September 2026

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Top self tanner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loving Tan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Isle of Paradise did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bondi Sands	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Loving Tan	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Isle of Paradise	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Coco & Eve	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Loving Tan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coco & Eve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self tanner brands

5 answers

Asked ChatGPT
“Which self tanner brand should I buy in New Zealand?”
1. 1Bondi Sands
2. 2Loving Tan
Asked ChatGPT
“What are the best self tanner brands in New Zealand?”
1. 1Bondi Sands
2. 2Loving Tan
Asked ChatGPT
“What's the best self tanner brand in New Zealand for a natural glow?”
1. 1Bondi Sands
Searched Google, AI Overview
“best self tanner”
1. 1Loving Tan
2. 2Bondi Sands
Searched Google, AI Overview
“fake tan for pale skin”
1. 1Bondi Sands

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Isle of Paradise or Loving Tan more popular in search?

This chart shows how often people search Google for Isle of Paradise and Loving Tan by name. Each line represents a brand's share of searches for all four self tanner brands we track, month by month, from searches in New Zealand.

Isle of Paradise and Loving Tan among self tanner brands in New Zealand, by month

Month	Bondi Sands	Loving Tan	Isle of Paradise	Coco & Eve
Oct 2025	74.2%	15.8%	4.9%	5.1%
Nov 2025	76.5%	15.7%	3.5%	4.3%
Dec 2025	76.1%	15.5%	4.7%	3.7%
Jan 2026	70.9%	18.8%	5%	5.3%
Feb 2026	59.6%	32%	4.3%	4.1%
Mar 2026	64.5%	25.6%	4.2%	5.7%
Apr 2026	59%	33%	4%	4%
May 2026	64%	27.7%	4.2%	4.2%
Jun 2026	64.4%	27.3%	2.2%	6.2%
Jul 2026	67%	25.6%	2.8%	4.7%
Aug 2026	70%	24.1%	2.1%	3.8%
Sep 2026	64%	22.7%	9.6%	3.7%

How has the Isle of Paradise and Loving Tan comparison changed over the last 12 months?

3 findings

Loving Tan was ahead of Isle of Paradise in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self tanner brands in New Zealand moved from 4.9% to 9.6%, and its estimated monthly branded searches moved from 310 to 630.
Across the 12 months ending September 2026, Loving Tan’s share of searches among self tanner brands in New Zealand moved from 15.8% to 22.7%, and its estimated monthly branded searches moved from 1K to 1.5K.

How did search popularity change for New Zealand self tanner brands in September 2026?

2 changes

In September 2026, Isle of Paradise overtook Coco & Eve to rank 3rd among self tanner brands in New Zealand, with 9.6% of the searches.
In September 2026, Loving Tan lost share of searches among self tanner brands in New Zealand, from 24.1% to 22.7%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Isle of Paradise’s and Loving Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.