Coco & Eve vs Isle of Paradise:Which is more popular?
In September 2026, Isle of Paradise had more branded searches than Coco & Eve among self tanner brands in New Zealand. Isle of Paradise had about 630 branded searches, while Coco & Eve had 240. Isle of Paradise made up 9.6% of all self tanner brand searches we track, and Coco & Eve accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about self tanner brands, neither Coco & Eve nor Isle of Paradise appeared in any of the five answers.
Who do people search for more?
Isle of Paradise, about 3 searches for every 1 for Coco & Eve
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top self tanner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Coco & Eve nor Isle of Paradise showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Loving Tan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coco & Eve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about self tanner brands
5 answers
Asked ChatGPT
“Which self tanner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best self tanner brands in New Zealand?”
Asked ChatGPT
“What's the best self tanner brand in New Zealand for a natural glow?”
Searched Google, AI Overview
“best self tanner”
Searched Google, AI Overview
“fake tan for pale skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Coco & Eve or Isle of Paradise more popular in search?
This chart shows how often people search Google for Coco & Eve and Isle of Paradise by name. Each line represents a brand's share of searches for all four self tanner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Isle of Paradise, Coco & Eve. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bondi Sands | Loving Tan | Isle of Paradise | Coco & Eve |
|---|---|---|---|---|
| Oct 2025 | 74.2% | 15.8% | 4.9% | 5.1% |
| Nov 2025 | 76.5% | 15.7% | 3.5% | 4.3% |
| Dec 2025 | 76.1% | 15.5% | 4.7% | 3.7% |
| Jan 2026 | 70.9% | 18.8% | 5% | 5.3% |
| Feb 2026 | 59.6% | 32% | 4.3% | 4.1% |
| Mar 2026 | 64.5% | 25.6% | 4.2% | 5.7% |
| Apr 2026 | 59% | 33% | 4% | 4% |
| May 2026 | 64% | 27.7% | 4.2% | 4.2% |
| Jun 2026 | 64.4% | 27.3% | 2.2% | 6.2% |
| Jul 2026 | 67% | 25.6% | 2.8% | 4.7% |
| Aug 2026 | 70% | 24.1% | 2.1% | 3.8% |
| Sep 2026 | 64% | 22.7% | 9.6% | 3.7% |
How has the Coco & Eve and Isle of Paradise comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Isle of Paradise took it in December 2025, Coco & Eve took it in January 2026, Isle of Paradise took it in February 2026, Coco & Eve took it in March 2026, Isle of Paradise took it in September 2026.
- Across the 12 months ending September 2026, Coco & Eve’s share of searches among self tanner brands in New Zealand moved from 5.1% to 3.7%, and its estimated monthly branded searches moved from 320 to 240.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self tanner brands in New Zealand moved from 4.9% to 9.6%, and its estimated monthly branded searches moved from 310 to 630.
How did search popularity change for New Zealand self tanner brands in September 2026?
2 changes
In September 2026, Isle of Paradise overtook Coco & Eve to rank 3rd among self tanner brands in New Zealand, with 9.6% of the searches.

Coco & Eve’s share of searches among self tanner brands in New Zealand has lost ground for 3 months in a row, from 6.2% to 3.7% in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Coco & Eve’s and Isle of Paradise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coco & Eve
4 branded search terms
- Coco & Eve
- coco and eve
- coco eve
- cocoeve
Isle of Paradise
4 branded search terms
- isle of paradise
- isle of paradise mousse
- isle of paradise tan
- isle of paradise tanner
Other head-to-heads among self tanner brands

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