Eco Tan vs Loving Tan:Which is more popular by branded search in New Zealand?
In August 2026, Eco Tan had more branded searches than Loving Tan among self-tan brands in New Zealand. Eco Tan was estimated to have 1.9K branded searches compared to Loving Tan’s 1.7K, and held a 12% Share of Search versus Loving Tan’s 10.6%.
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Which is more popular in search, Eco Tan or Loving Tan?
Compare self-tan brands sold to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Eco Tan, Loving Tan. The figures are in the table below the chart.
View monthly share of search table
| Month | Bondi Sands | Eco Tan | Bali Body | Loving Tan | St.Tropez | Isle of Paradise | Coco & Eve | Tan-Luxe | Tanologist |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 17% | 12.1% | 8.4% | 4.2% | 2.8% | 2.4% | 0.68% | 0.47% |
| Nov 2025 | 54.5% | 17.8% | 10.9% | 8.1% | 3.2% | 2.2% | 2% | 0.86% | 0.45% |
| Dec 2025 | 56.5% | 14.3% | 11.9% | 7.8% | 3.8% | 2.9% | 1.7% | 0.78% | 0.41% |
| Jan 2026 | 53.7% | 13.1% | 13.1% | 8.8% | 3.9% | 2.9% | 2.4% | 1.4% | 0.62% |
| Feb 2026 | 52.7% | 10.5% | 10.1% | 16.7% | 3.5% | 3% | 2.1% | 0.91% | 0.41% |
| Mar 2026 | 53.4% | 11.1% | 11.7% | 13.4% | 3.6% | 2.8% | 2.7% | 0.98% | 0.36% |
| Apr 2026 | 53.9% | 9.3% | 9.5% | 16.9% | 3.3% | 2.8% | 2.4% | 1% | 0.69% |
| May 2026 | 59.4% | 8.3% | 9.2% | 12.3% | 3% | 3.7% | 1.8% | 1.5% | 0.8% |
| Jun 2026 | 58.1% | 9.2% | 10.1% | 11.8% | 2.7% | 3.1% | 2.3% | 2% | 0.67% |
| Jul 2026 | 59.8% | 9.6% | 9.4% | 11% | 2.8% | 2.7% | 1.9% | 2.3% | 0.46% |
| Aug 2026 | 56.9% | 12% | 11.9% | 10.6% | 2.7% | 2% | 1.6% | 1.3% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Eco Tan and Loving Tan comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Loving Tan took it in February 2026, Eco Tan took it in August 2026.
- Across the 11 months ending August 2026, Eco Tan’s estimated Share of Search among self-tan brands in New Zealand moved from 17% to 12%, and its estimated monthly branded searches moved from 3.2K to 1.9K.
- Across the 11 months ending August 2026, Loving Tan’s estimated Share of Search among self-tan brands in New Zealand moved from 8.4% to 10.6%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
How did search popularity change for New Zealand self-tan brands in August 2026?
3 changes
In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%.
In August 2026, Bali Body overtook Loving Tan to rank 3rd among self-tan brands in New Zealand, at 11.9%.
Loving Tan’s estimated Share of Search among self-tan brands in New Zealand has lost ground for 3 months in a row, from 12.3% to 10.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Eco Tan’s and Loving Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eco Tan
15 branded search terms
- Eco Tan
- eco tan by sonya
- eco tan face tan water
- eco tan face tanning water
- eco tan face water
- eco tan glory oil
- eco tan invisible
- eco tan invisible tan
- eco tan nz
- eco tan organic
- eco tan water
- eco tan winter skin
- ecotan
- ecotan nz
- glory oil eco tan
Loving Tan
19 branded search terms
- Loving Tan
- loving tan 2 hour express
- loving tan 2 hour express dark
- loving tan 2 hour express mousse
- loving tan 2 hr express mousse
- loving tan 2hr express
- loving tan at sephora
- loving tan dark
- loving tan deluxe
- loving tan express
- loving tan express tan
- loving tan gradual
- loving tan gradual tan
- loving tan mousse
- loving tan nz
- loving tan platinum
- loving tan sephora
- loving tan two hour express
- loving tan ultra dark
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