Isle of Paradise vs Tanologist:Which is more popular by branded search in New Zealand?
In August 2026, Isle of Paradise had more branded searches than Tanologist among self-tan brands in New Zealand. Isle of Paradise was estimated to have 320 branded searches compared to Tanologist’s 160, and held a 2% Share of Search versus Tanologist’s 1%.
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Which is more popular in search, Isle of Paradise or Tanologist?
Compare self-tan brands sold to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Isle of Paradise, Tanologist. The figures are in the table below the chart.
View monthly share of search table
| Month | Bondi Sands | Eco Tan | Bali Body | Loving Tan | St.Tropez | Isle of Paradise | Coco & Eve | Tan-Luxe | Tanologist |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 17% | 12.1% | 8.4% | 4.2% | 2.8% | 2.4% | 0.68% | 0.47% |
| Nov 2025 | 54.5% | 17.8% | 10.9% | 8.1% | 3.2% | 2.2% | 2% | 0.86% | 0.45% |
| Dec 2025 | 56.5% | 14.3% | 11.9% | 7.8% | 3.8% | 2.9% | 1.7% | 0.78% | 0.41% |
| Jan 2026 | 53.7% | 13.1% | 13.1% | 8.8% | 3.9% | 2.9% | 2.4% | 1.4% | 0.62% |
| Feb 2026 | 52.7% | 10.5% | 10.1% | 16.7% | 3.5% | 3% | 2.1% | 0.91% | 0.41% |
| Mar 2026 | 53.4% | 11.1% | 11.7% | 13.4% | 3.6% | 2.8% | 2.7% | 0.98% | 0.36% |
| Apr 2026 | 53.9% | 9.3% | 9.5% | 16.9% | 3.3% | 2.8% | 2.4% | 1% | 0.69% |
| May 2026 | 59.4% | 8.3% | 9.2% | 12.3% | 3% | 3.7% | 1.8% | 1.5% | 0.8% |
| Jun 2026 | 58.1% | 9.2% | 10.1% | 11.8% | 2.7% | 3.1% | 2.3% | 2% | 0.67% |
| Jul 2026 | 59.8% | 9.6% | 9.4% | 11% | 2.8% | 2.7% | 1.9% | 2.3% | 0.46% |
| Aug 2026 | 56.9% | 12% | 11.9% | 10.6% | 2.7% | 2% | 1.6% | 1.3% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Isle of Paradise and Tanologist comparison changed over the last 12 months?
3 findings
- Isle of Paradise was ahead of Tanologist in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand moved from 2.8% to 2%, and its estimated monthly branded searches moved from 540 to 320.
- Across the 11 months ending August 2026, Tanologist’s estimated Share of Search among self-tan brands in New Zealand moved from 0.47% to 1%, and its estimated monthly branded searches moved from 90 to 160.
How did search popularity change for New Zealand self-tan brands in August 2026?
2 changes
In August 2026, Tanologist gained estimated Share of Search among self-tan brands in New Zealand, from 0.46% to 1%.
In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%.
How each brand is measured
Brandwave collects information about searches that people make online using Isle of Paradise’s and Tanologist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Isle of Paradise
11 branded search terms
- isle of paradise
- isle of paradise mousse
- isle of paradise nz
- isle of paradise self tan
- isle of paradise self tanner drops
- isle of paradise self tanning drop
- isle of paradise self tanning drops
- isle of paradise self tanning face drops
- isle of paradise tan
- isle of paradise tanner
- isle of paradise tanning drops
Tanologist
4 branded search terms
- Tanologist
- tanologist nz
- tanologist self tan drops
- tanologist self tanner drops
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