Brandwave

Eco By Sonya vs Isle of Paradise:Which is more popular?

In September 2026, Eco By Sonya had more branded searches than Isle of Paradise among self-tan brands in New Zealand. Eco By Sonya had about 1,000 branded searches, while Isle of Paradise had 630. Eco By Sonya made up 9.3% of all self-tan brand searches we track, and Isle of Paradise accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about self-tan brands, Eco By Sonya appeared in two of the five answers and Isle of Paradise in none.

Among self-tan brands in New Zealand in September 2026

Who do people search for more?

Eco By Sonya, about 59% more searches than Isle of Paradise

Eco By Sonya 1K searchesIsle of Paradise 630 searches

Who does AI mention more?

Eco By Sonya, mentioned in 2 of 5 answers, Isle of Paradise in 0

Eco By Sonya in 2 of 5Isle of Paradise in 0 of 5

Who does AI recommend more?

Eco By Sonya, the only one of the two named

Eco By Sonya first in 2Isle of Paradise never named

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eco By Sonya was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Isle of Paradise did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Loving Tan2nd
  3. St.Tropez3rd
  4. Eco By Sonya4th
  5. Bali Body5th
  6. Coco & Eve6th
  7. Tanologist6th
  8. Eco Tan–
  9. Isle of Paradise–
  10. Tan-Luxe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eco By Sonya2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coco & Eve1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eco Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Eco By Sonya or Isle of Paradise more popular in search?

This chart shows how often people search Google for Eco By Sonya and Isle of Paradise by name. Each line represents a brand's share of searches for all ten self-tan brands we track, month by month, from searches in New Zealand.

Eco By Sonya and Isle of Paradise among self-tan brands in New Zealand, by month

Share of searches by month for Eco By Sonya, Isle of Paradise. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsLoving TanBali BodySt.TropezEco By SonyaEco TanIsle of ParadiseCoco & EveTan-LuxeTanologist
Oct 202541.7%8.9%12.1%8.3%7.8%14.6%2.8%2.8%0.53%0.45%
Nov 202542.7%8.7%11.5%6.4%10.1%15.2%2%2.4%0.62%0.39%
Dec 202543.3%8.8%11%9.7%9.2%12.4%2.7%2.1%0.55%0.37%
Jan 202637.3%9.9%12.9%11.4%10.6%10.9%2.6%2.8%1.2%0.48%
Feb 202637.6%20.2%9.4%9.2%8.5%8.8%2.7%2.6%0.58%0.43%
Mar 202637.1%14.7%12%9.6%10.8%9%2.4%3.3%0.6%0.3%
Apr 202636.5%20.5%9.5%9.6%10.5%7.2%2.5%2.5%0.58%0.58%
May 202637%16%10.1%11.1%12.5%7.1%2.4%2.4%0.85%0.57%
Jun 202634.9%14.8%11.3%13.7%11.4%7.9%1.2%3.4%0.78%0.65%
Jul 202636.5%13.9%9.9%14.1%12.7%7.9%1.5%2.5%0.51%0.51%
Aug 202634.5%11.9%11%9.8%19.6%9.4%1%1.9%0.41%0.52%
Sep 202638.8%13.7%12.2%9.9%9.3%7.1%5.8%2.2%0.56%0.28%

How has the Eco By Sonya and Isle of Paradise comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand self-tan brands in September 2026?

4 changes

  1. In September 2026, Loving Tan overtook Eco By Sonya to rank 2nd among self-tan brands in New Zealand, with 13.7% of the searches.

  2. In September 2026, Isle of Paradise overtook Coco & Eve to rank 7th among self-tan brands in New Zealand, with 5.8% of the searches.

  3. In September 2026, Bali Body overtook Eco By Sonya to rank 3rd among self-tan brands in New Zealand, with 12.2% of the searches.

  4. In September 2026, Eco By Sonya lost share of searches among self-tan brands in New Zealand, from 19.6% to 9.3%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Eco By Sonya’s and Isle of Paradise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eco By Sonya

1 branded search term

  • eco by sonya

Isle of Paradise

4 branded search terms

  • isle of paradise
  • isle of paradise mousse
  • isle of paradise tan
  • isle of paradise tanner

How the Brand Demand Index is measured

Other head-to-heads among self-tan brands

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