Isle of Paradise vs St.Tropez:Which is more popular by branded search in New Zealand?
In August 2026, St.Tropez had more branded searches than Isle of Paradise among self-tan brands in New Zealand. St.Tropez was estimated to have 430 branded searches compared to Isle of Paradise’s 320, and held a 2.7% Share of Search versus Isle of Paradise’s 2%.
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Which is more popular in search, Isle of Paradise or St.Tropez?
Compare self-tan brands sold to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St.Tropez, Isle of Paradise. The figures are in the table below the chart.
View monthly share of search table
| Month | Bondi Sands | Eco Tan | Bali Body | Loving Tan | St.Tropez | Isle of Paradise | Coco & Eve | Tan-Luxe | Tanologist |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 17% | 12.1% | 8.4% | 4.2% | 2.8% | 2.4% | 0.68% | 0.47% |
| Nov 2025 | 54.5% | 17.8% | 10.9% | 8.1% | 3.2% | 2.2% | 2% | 0.86% | 0.45% |
| Dec 2025 | 56.5% | 14.3% | 11.9% | 7.8% | 3.8% | 2.9% | 1.7% | 0.78% | 0.41% |
| Jan 2026 | 53.7% | 13.1% | 13.1% | 8.8% | 3.9% | 2.9% | 2.4% | 1.4% | 0.62% |
| Feb 2026 | 52.7% | 10.5% | 10.1% | 16.7% | 3.5% | 3% | 2.1% | 0.91% | 0.41% |
| Mar 2026 | 53.4% | 11.1% | 11.7% | 13.4% | 3.6% | 2.8% | 2.7% | 0.98% | 0.36% |
| Apr 2026 | 53.9% | 9.3% | 9.5% | 16.9% | 3.3% | 2.8% | 2.4% | 1% | 0.69% |
| May 2026 | 59.4% | 8.3% | 9.2% | 12.3% | 3% | 3.7% | 1.8% | 1.5% | 0.8% |
| Jun 2026 | 58.1% | 9.2% | 10.1% | 11.8% | 2.7% | 3.1% | 2.3% | 2% | 0.67% |
| Jul 2026 | 59.8% | 9.6% | 9.4% | 11% | 2.8% | 2.7% | 1.9% | 2.3% | 0.46% |
| Aug 2026 | 56.9% | 12% | 11.9% | 10.6% | 2.7% | 2% | 1.6% | 1.3% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Isle of Paradise and St.Tropez comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Isle of Paradise took it in May 2026, St.Tropez took it in July 2026.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand moved from 2.8% to 2%, and its estimated monthly branded searches moved from 540 to 320.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among self-tan brands in New Zealand moved from 4.2% to 2.7%, and its estimated monthly branded searches moved from 800 to 430.
How did search popularity change for New Zealand self-tan brands in August 2026?
2 changes
In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%.
Estimated monthly branded searches for St.Tropez in New Zealand fell 46.3% over 11 measured months, from 800 to 430 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Isle of Paradise’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Isle of Paradise
11 branded search terms
- isle of paradise
- isle of paradise mousse
- isle of paradise nz
- isle of paradise self tan
- isle of paradise self tanner drops
- isle of paradise self tanning drop
- isle of paradise self tanning drops
- isle of paradise self tanning face drops
- isle of paradise tan
- isle of paradise tanner
- isle of paradise tanning drops
St.Tropez
18 branded search terms
- saint tropez tan
- st tropez bronze mousse
- st tropez bronzing mousse
- st tropez express
- st tropez express mousse
- st tropez fake tan
- st tropez gradual tan
- st tropez mousse
- st tropez nz
- st tropez purity
- st tropez self tan
- st tropez self tan mousse
- st tropez tan
- st tropez tan mousse
- st tropez tan remover
- st tropez tanning
- st tropez tanning mousse
- st. tropez tan
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