Brandwave

St.Tropez vs Tanologist:Which is more popular?

In September 2026, St.Tropez had more branded searches than Tanologist among tan remover brands in New Zealand. St.Tropez had about 1,070 branded searches, while Tanologist had 30. St.Tropez made up 18.1% of all tan remover brand searches we track, and Tanologist accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about tan remover brands, St.Tropez appeared in three of the five answers and Tanologist in none.

Among tan remover brands in New Zealand in September 2026

Who do people search for more?

St.Tropez, about 36 searches for every 1 for Tanologist

St.Tropez 1.1K searchesTanologist 30 searches

Who does AI mention more?

St.Tropez, mentioned in 3 of 5 answers, Tanologist in 0

St.Tropez in 3 of 5Tanologist in 0 of 5

Who does AI recommend more?

St.Tropez, the only one of the two named

St.Tropez first in 2Tanologist never named

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Top tan remover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St.Tropez was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tanologist did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. St.Tropez2nd
  3. Isle of Paradise–
  4. Tanologist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tan remover brands

5 answers

  • Asked ChatGPT

    “Which tan remover brand should I buy in New Zealand?”

    1. 1Bondi Sands
    2. 2St.Tropez

  • Asked ChatGPT

    “What are the best tan remover brands in New Zealand?”

    1. 1Bondi Sands
    2. 2St.Tropez

  • Asked ChatGPT

    “What's the best tan remover brand in New Zealand for sunless tan stains?”

    1. 1Bondi Sands

  • Searched Google, AI Overview

    “tan remover nz”

    1. 1Bondi Sands
    2. 2St.Tropez

  • Searched Google, AI Overview

    “fake tan remover”

    1. 1Bondi Sands

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is St.Tropez or Tanologist more popular in search?

This chart shows how often people search Google for St.Tropez and Tanologist by name. Each line represents a brand's share of searches for all four tan remover brands we track, month by month, from searches in New Zealand.

St.Tropez and Tanologist among tan remover brands in New Zealand, by month

Share of searches by month for St.Tropez, Tanologist. The figures are in the table below the chart.

View monthly share of searches table
MonthBondi SandsSt.TropezIsle of ParadiseTanologist
Oct 202578.4%15.6%5.2%0.84%
Nov 202583%12.4%3.8%0.76%
Dec 202577.3%17.3%4.7%0.65%
Jan 202671.9%22%5.1%0.93%
Feb 202675.2%18.4%5.5%0.86%
Mar 202675.1%19.5%4.9%0.61%
Apr 202674.2%19.6%5%1.2%
May 202672.5%21.7%4.7%1.1%
Jun 202669.2%27.2%2.3%1.3%
Jul 202669.4%26.7%2.9%0.96%
Aug 202675.2%21.4%2.3%1.1%
Sep 202670.7%18.1%10.7%0.51%

How has the St.Tropez and Tanologist comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand tan remover brands in September 2026?

2 changes

  1. In September 2026, St.Tropez lost share of searches among tan remover brands in New Zealand, from 21.4% to 18.1%.

  2. In September 2026, Tanologist lost share of searches among tan remover brands in New Zealand, from 1.1% to 0.51%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using St.Tropez’s and Tanologist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

St.Tropez

7 branded search terms

  • saint tropez tan
  • st tropez
  • st tropez express
  • st tropez purity
  • st tropez tan
  • st tropez tanning
  • st. tropez tan

Tanologist

1 branded search term

  • Tanologist

How the Brand Demand Index is measured

Other head-to-heads among tan remover brands

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