Beauty of Joseon vs Bondi Sands:Which is more popular?
In September 2026, Beauty of Joseon had more branded searches than Bondi Sands among SPF brands in New Zealand. Beauty of Joseon had about 8,090 branded searches, while Bondi Sands had 2,880. Beauty of Joseon made up 9.5% of all SPF brand searches we track, and Bondi Sands accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about SPF brands, Bondi Sands appeared in two of the five answers and Beauty of Joseon in none.
Who do people search for more?
Beauty of Joseon, about 3 searches for every 1 for Bondi Sands
Who does AI mention more?
Bondi Sands, mentioned in 2 of 5 answers, Beauty of Joseon in 0
Follow Beauty of Joseon vs Bondi Sands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top SPF brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Beauty of Joseon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SPF brands
5 answers
Asked ChatGPT
“Which SPF brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best SPF brands in New Zealand?”
Asked ChatGPT
“What's the best SPF brand in New Zealand for daily sun protection?”
Searched Google, AI Overview
“best sunscreen”
Searched Google, AI Overview
“spf 50 sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Beauty of Joseon or Bondi Sands more popular in search?
This chart shows how often people search Google for Beauty of Joseon and Bondi Sands by name. Each line represents a brand's share of searches for all seven SPF brands we track, month by month, from searches in New Zealand.
Share of searches by month for Beauty of Joseon, Bondi Sands. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skinnies | La Roche-Posay | CeraVe | COSRX | Beauty of Joseon | Bondi Sands | Eucerin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 19.2% | 14.2% | 8.4% | 6.6% | 4.7% | 1.3% |
| Nov 2025 | 42.7% | 21% | 13.5% | 7.9% | 8.5% | 5.3% | 1% |
| Dec 2025 | 40% | 20.9% | 16% | 9.2% | 7.9% | 5% | 1.1% |
| Jan 2026 | 39% | 20.6% | 18.3% | 9% | 8.7% | 3.2% | 1.2% |
| Feb 2026 | 43.3% | 18.6% | 17.3% | 9.5% | 7.2% | 3% | 1.2% |
| Mar 2026 | 41.2% | 18.4% | 17.2% | 11% | 8.1% | 2.9% | 1.2% |
| Apr 2026 | 38.9% | 21.2% | 17.7% | 10.5% | 7.7% | 2.7% | 1.2% |
| May 2026 | 37.9% | 19.6% | 18.5% | 11.7% | 8.6% | 2.6% | 1.1% |
| Jun 2026 | 37.6% | 20% | 19% | 10.6% | 8.8% | 2.7% | 1.2% |
| Jul 2026 | 37.3% | 19.9% | 19.8% | 10.2% | 8.7% | 2.7% | 1.4% |
| Aug 2026 | 36.2% | 19.9% | 20.1% | 10.5% | 8.9% | 3.1% | 1.4% |
| Sep 2026 | 38.9% | 20.8% | 15.5% | 10.7% | 9.5% | 3.4% | 1.2% |
How has the Beauty of Joseon and Bondi Sands comparison changed over the last 12 months?
3 findings
- Beauty of Joseon was ahead of Bondi Sands in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among SPF brands in New Zealand moved from 6.6% to 9.5%, and its estimated monthly branded searches moved from 4.8K to 8.1K.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among SPF brands in New Zealand moved from 4.7% to 3.4%, and its estimated monthly branded searches moved from 3.4K to 2.9K.
How did search popularity change for New Zealand SPF brands in September 2026?
2 changes
In September 2026, Beauty of Joseon gained share of searches among SPF brands in New Zealand, from 8.9% to 9.5%.
Bondi Sands’ share of searches among SPF brands in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.4% in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Bondi Sands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
6 branded search terms
- beauty of joseon
- beauty of joseon cleanser
- beauty of joseon cream
- beauty of joseon moisturizer
- beauty of joseon serum
- beauty of joseon sunscreen
Bondi Sands
9 branded search terms
- Bondi Sands
- bondi sands aero
- bondi sands dark
- bondi sands express
- bondi sands foam
- bondi sands foam tanner
- bondi sands pure
- bondi sands tanner
- bondi sands tanning foam
Other head-to-heads among SPF brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.