How popular isBeauty of Joseon?
In September 2026, people searched for Beauty of Joseon by name about 8,260 times in New Zealand, a 68.2% increase from the previous year. These searches made up 9.5% of all New Zealand SPF brand searches, placing Beauty of Joseon fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about SPF brands, Beauty of Joseon did not appear in any of the answers.
Beauty of Joseon is the fifth most searched of 7 competitors and not listed in any AI answer.
SkinniesShare of searches 38.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
La Roche-PosayShare of searches 20.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CeraVeShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
COSRXShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
Beauty of JoseonShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top SPF brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beauty of Joseon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SPF brands
5 answers
Asked ChatGPT
“Which SPF brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best SPF brands in New Zealand?”
Asked ChatGPT
“What's the best SPF brand in New Zealand for daily sun protection?”
Searched Google, AI Overview
“best sunscreen”
Searched Google, AI Overview
“spf 50 sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which SPF brands compete with Beauty of Joseon?
Share of searches by month for Skinnies, La Roche-Posay, CeraVe, COSRX, Beauty of Joseon, Bondi Sands. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skinnies | La Roche-Posay | CeraVe | COSRX | Beauty of Joseon | Bondi Sands | Eucerin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 19.2% | 14.2% | 8.4% | 6.6% | 4.7% | 1.3% |
| Nov 2025 | 42.7% | 21% | 13.5% | 7.9% | 8.5% | 5.3% | 1% |
| Dec 2025 | 40% | 20.9% | 16% | 9.2% | 7.9% | 5% | 1.1% |
| Jan 2026 | 39% | 20.6% | 18.3% | 9% | 8.7% | 3.2% | 1.2% |
| Feb 2026 | 43.3% | 18.6% | 17.3% | 9.5% | 7.2% | 3% | 1.2% |
| Mar 2026 | 41.2% | 18.4% | 17.2% | 11% | 8.1% | 2.9% | 1.2% |
| Apr 2026 | 38.9% | 21.2% | 17.7% | 10.5% | 7.7% | 2.7% | 1.2% |
| May 2026 | 37.9% | 19.6% | 18.5% | 11.7% | 8.6% | 2.6% | 1.1% |
| Jun 2026 | 37.6% | 20% | 19% | 10.6% | 8.8% | 2.7% | 1.2% |
| Jul 2026 | 37.3% | 19.9% | 19.8% | 10.2% | 8.7% | 2.7% | 1.4% |
| Aug 2026 | 36.2% | 19.9% | 20.1% | 10.5% | 8.9% | 3.1% | 1.4% |
| Sep 2026 | 38.9% | 20.8% | 15.5% | 10.7% | 9.5% | 3.4% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.9% | 33.2K | +22.3% | +2.7 points | |
| 2, moved from 3rd to 2nd | 20.8% | 17.8K | +19.2% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.5% | 13.3K | -12% | -4.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.7% | 9.1K | +16.2% | +0.2 points | |
| 5, held 5th | 9.5% | 8.1K | +21.1% | +0.6 points | |
| 6, held 6th | 3.4% | 2.9K | +23.1% | +0.3 points | |
| 7, held 7th | 1.2% | 1K | -2.9% | -0.2 points |
1.
Skinnies38.9%
Held 1st. 33.2K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
20.8%
Moved from 3rd to 2nd. 17.8K estimated branded searches, +19.2% vs prior month. Share +1 points.
3.
CeraVe15.5%
Moved from 2nd to 3rd. 13.3K estimated branded searches, -12% vs prior month. Share -4.5 points.
4.
COSRX10.7%
Held 4th. 9.1K estimated branded searches, +16.2% vs prior month. Share +0.2 points.
9.5%
Held 5th. 8.1K estimated branded searches, +21.1% vs prior month. Share +0.6 points.
3.4%
Held 6th. 2.9K estimated branded searches, +23.1% vs prior month. Share +0.3 points.
7.
Eucerin1.2%
Held 7th. 1K estimated branded searches, -2.9% vs prior month. Share -0.2 points.
Compare popularity between Beauty of Joseon and its closest rivals
Every comparison with Beauty of Joseon
19 comparisons
- Beauty of Joseon vs CeraVe
- Beauty of Joseon vs Cetaphil
- Beauty of Joseon vs COSRX
- Beauty of Joseon vs La Roche-Posay
- Beauty of Joseon vs The Ordinary
- Beauty of Joseon vs Skinnies
- Beauty of Joseon vs Neutrogena
- Aveeno vs Beauty of Joseon
- Beauty of Joseon vs Laneige
- Beauty of Joseon vs Bondi Sands
- Beauty of Joseon vs Kiehl's
- Beauty of Joseon vs Essano
- Beauty of Joseon vs Bioderma
- Beauty of Joseon vs Garnier
- Anua vs Beauty of Joseon
- Beauty of Joseon vs Round Lab
- Beauty of Joseon vs Eucerin
- Beauty of Joseon vs SKIN1004
- Beauty of Joseon vs Innisfree
How has branded search demand for Beauty of Joseon changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beauty of Joseon in New Zealand rose from 4.9K to 8.3K.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among SPF brands in New Zealand increased from 6.6% to 9.5%.
How did search popularity change for New Zealand SPF brands in September 2026?
6 changes
In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches.
In September 2026, Skinnies gained share of searches among SPF brands in New Zealand, from 36.2% to 38.9%.
In September 2026, Beauty of Joseon gained share of searches among SPF brands in New Zealand, from 8.9% to 9.5%.
In September 2026, CeraVe lost share of searches among SPF brands in New Zealand, from 20.1% to 15.5%.
Bondi Sands’ share of searches among SPF brands in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.4% in September 2026.
Estimated monthly branded searches for COSRX in New Zealand rose 50.2% over 12 measured months, from 6.1K to 9.1K in September 2026.
How are Beauty of Joseon’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Beauty of Joseon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- beauty of joseon
- beauty of joseon cleanser
- beauty of joseon cream
- beauty of joseon moisturizer
- beauty of joseon serum
- beauty of joseon skincare
- beauty of joseon sunscreen
- beauty of joseon toner
Do you work for Beauty of Joseon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Beauty of Joseon compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Skincare brands | 6th of 22 | 7.7% | Show ranking |
| Face cleanser brands | 6th of 14 | 8.8% | Show ranking |
| SPF brands | 5th of 7 | 9.5% | Shown above |
| Korean skincare brands | 2nd of 7 | 31.2% | Show ranking |
| Face toner brands | 2nd of 7 | 31.7% | Show ranking |
Is Beauty of Joseon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.