Beauty of Joseon vs CeraVe:Which is more popular?
In September 2026, CeraVe had more branded searches than Beauty of Joseon among SPF brands in New Zealand. CeraVe had about 13,300 branded searches, while Beauty of Joseon had 8,090. CeraVe made up 15.5% of all SPF brand searches we track, and Beauty of Joseon accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about SPF brands, neither Beauty of Joseon nor CeraVe appeared in any of the five answers.
Who do people search for more?
CeraVe, about 64% more searches than Beauty of Joseon
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Beauty of Joseon vs CeraVe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top SPF brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Beauty of Joseon nor CeraVe showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skinnies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bondi Sands2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- CeraVe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SPF brands
5 answers
Asked ChatGPT
“Which SPF brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best SPF brands in New Zealand?”
Asked ChatGPT
“What's the best SPF brand in New Zealand for daily sun protection?”
Searched Google, AI Overview
“best sunscreen”
Searched Google, AI Overview
“spf 50 sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Beauty of Joseon or CeraVe more popular in search?
This chart shows how often people search Google for Beauty of Joseon and CeraVe by name. Each line represents a brand's share of searches for all seven SPF brands we track, month by month, from searches in New Zealand.
Share of searches by month for CeraVe, Beauty of Joseon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skinnies | La Roche-Posay | CeraVe | COSRX | Beauty of Joseon | Bondi Sands | Eucerin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 19.2% | 14.2% | 8.4% | 6.6% | 4.7% | 1.3% |
| Nov 2025 | 42.7% | 21% | 13.5% | 7.9% | 8.5% | 5.3% | 1% |
| Dec 2025 | 40% | 20.9% | 16% | 9.2% | 7.9% | 5% | 1.1% |
| Jan 2026 | 39% | 20.6% | 18.3% | 9% | 8.7% | 3.2% | 1.2% |
| Feb 2026 | 43.3% | 18.6% | 17.3% | 9.5% | 7.2% | 3% | 1.2% |
| Mar 2026 | 41.2% | 18.4% | 17.2% | 11% | 8.1% | 2.9% | 1.2% |
| Apr 2026 | 38.9% | 21.2% | 17.7% | 10.5% | 7.7% | 2.7% | 1.2% |
| May 2026 | 37.9% | 19.6% | 18.5% | 11.7% | 8.6% | 2.6% | 1.1% |
| Jun 2026 | 37.6% | 20% | 19% | 10.6% | 8.8% | 2.7% | 1.2% |
| Jul 2026 | 37.3% | 19.9% | 19.8% | 10.2% | 8.7% | 2.7% | 1.4% |
| Aug 2026 | 36.2% | 19.9% | 20.1% | 10.5% | 8.9% | 3.1% | 1.4% |
| Sep 2026 | 38.9% | 20.8% | 15.5% | 10.7% | 9.5% | 3.4% | 1.2% |
How has the Beauty of Joseon and CeraVe comparison changed over the last 12 months?
3 findings
- CeraVe was ahead of Beauty of Joseon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among SPF brands in New Zealand moved from 6.6% to 9.5%, and its estimated monthly branded searches moved from 4.8K to 8.1K.
- Across the 12 months ending September 2026, CeraVe’s share of searches among SPF brands in New Zealand moved from 14.2% to 15.5%, and its estimated monthly branded searches moved from 10.3K to 13.3K.
How did search popularity change for New Zealand SPF brands in September 2026?
3 changes
In September 2026, La Roche-Posay overtook CeraVe to rank 2nd among SPF brands in New Zealand, with 20.8% of the searches.
In September 2026, Beauty of Joseon gained share of searches among SPF brands in New Zealand, from 8.9% to 9.5%.
In September 2026, CeraVe lost share of searches among SPF brands in New Zealand, from 20.1% to 15.5%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Beauty of Joseon’s and CeraVe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
6 branded search terms
- beauty of joseon
- beauty of joseon cleanser
- beauty of joseon cream
- beauty of joseon moisturizer
- beauty of joseon serum
- beauty of joseon sunscreen
CeraVe
7 branded search terms
- cerave
- cerave cleanser
- cerave face wash
- cerave foaming cleanser
- cerave hydrate cleanser
- cerave serum
- cerave skincare
Other head-to-heads among SPF brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.