Beauty of Joseon vs Innisfree:Which is more popular by branded search in New Zealand?
In August 2026, Beauty of Joseon had more branded searches than Innisfree among korean skincare brands in New Zealand. Beauty of Joseon was estimated to have 10.8K branded searches compared to Innisfree’s 1.5K, and held a 31.3% Share of Search versus Innisfree’s 4.5%.
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Which is more popular in search, Beauty of Joseon or Innisfree?
Compare the Korean skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beauty of Joseon, Innisfree. The figures are in the table below the chart.
View monthly share of search table
| Month | COSRX | Beauty of Joseon | Laneige | Round Lab | Innisfree | Anua |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 29.9% | 27% | 3.8% | 4.3% | 3.7% |
| Nov 2025 | 26.7% | 31.7% | 30.1% | 3.9% | 3.5% | 4.3% |
| Dec 2025 | 28% | 28.4% | 31.6% | 4.6% | 3.6% | 3.8% |
| Jan 2026 | 28.7% | 32.4% | 25.7% | 4.6% | 3.6% | 5% |
| Feb 2026 | 33.8% | 28.6% | 25.2% | 4.5% | 3.9% | 4% |
| Mar 2026 | 35.7% | 28.5% | 22.2% | 5% | 4% | 4.6% |
| Apr 2026 | 36.2% | 29.1% | 20.8% | 5% | 4.4% | 4.5% |
| May 2026 | 38.2% | 30.3% | 18.9% | 5% | 4.2% | 3.5% |
| Jun 2026 | 34% | 32.6% | 20.3% | 6% | 3.7% | 3.5% |
| Jul 2026 | 33% | 32% | 20.8% | 7% | 3.6% | 3.7% |
| Aug 2026 | 33.2% | 31.3% | 20.1% | 6.5% | 4.5% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Beauty of Joseon and Innisfree comparison changed over the last 12 months?
3 findings
- Beauty of Joseon was ahead of Innisfree in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands in New Zealand moved from 29.9% to 31.3%, and its estimated monthly branded searches moved from 6.9K to 10.8K.
- Across the 11 months ending August 2026, Innisfree’s estimated Share of Search among korean skincare brands in New Zealand moved from 4.3% to 4.5%, and its estimated monthly branded searches moved from 980 to 1.5K.
How did search popularity change for New Zealand korean skincare brands in August 2026?
2 changes
In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%.
In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands in New Zealand, from 32% to 31.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Innisfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
27 branded search terms
- beauty of joseon
- beauty of joseon cleanser
- beauty of joseon cream
- beauty of joseon dynasty cream
- beauty of joseon eye cream
- beauty of joseon ginseng cleansing oil
- beauty of joseon glow deep serum
- beauty of joseon glow serum
- beauty of joseon glow serum propolis niacinamide
- beauty of joseon green plum refreshing cleanser
- beauty of joseon moisturizer
- beauty of joseon near me
- beauty of joseon new zealand
- beauty of joseon nz
- beauty of joseon online
- beauty of joseon red bean water gel
- beauty of joseon relief sun
- beauty of joseon relief sun rice probiotics sunscreen
- beauty of joseon relief sun spf50
- beauty of joseon relief sun sunscreen
- beauty of joseon revive eye serum
- beauty of joseon serum
- beauty of joseon skincare
- beauty of joseon sunscreen
- beauty of joseon tinted sunscreen
- beauty of joseon toner
- beautyofjoseon com
Innisfree
18 branded search terms
- innisfree
- innisfree cleanser
- innisfree com
- innisfree daily uv defense sunscreen
- innisfree green tea
- innisfree lip balm
- innisfree near me
- innisfree no sebum mineral powder
- innisfree no sebum powder
- innisfree nz
- innisfree powder
- innisfree retinol
- innisfree retinol cica repair ampoule
- innisfree serum
- innisfree skincare
- innisfree spf
- innisfree super volcanic
- innisfree toner
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