How popular isInnisfree?
In September 2026, people searched for Innisfree by name about 770 times in New Zealand, a 20.3% increase from the previous year. These searches made up 2.9% of all New Zealand korean skincare brand searches, placing Innisfree seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about korean skincare brands, Innisfree appeared in one of the five answers and was the sixth most recommended of the seven.
Innisfree is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.
COSRXShare of searches 35%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Beauty of JoseonShare of searches 31.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
LaneigeShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AnuaShare of searches 5.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
InnisfreeShare of searches 2.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top korean skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Innisfree was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Innisfree is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- COSRX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beauty of Joseon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anua3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SKIN10043 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Round Lab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Innisfree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Laneige0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about korean skincare brands
5 answers
Asked ChatGPT
“Which Korean skincare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best Korean skincare brands in New Zealand?”
Asked ChatGPT
“What's the best Korean skincare brand in New Zealand for sensitive skin?”
Searched Google, AI Overview
“best korean skincare”
Searched Google, AI Overview
“sensitive skin skincare”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which korean skincare brands compete with Innisfree?
Share of searches by month for COSRX, Beauty of Joseon, Laneige, Anua, Round Lab, SKIN1004, Innisfree. The figures are in the table below the chart.
View monthly share of searches table
| Month | COSRX | Beauty of Joseon | Laneige | Anua | Round Lab | SKIN1004 | Innisfree |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 26.4% | 26% | 4.6% | 2.9% | 3.3% | 3.5% |
| Nov 2025 | 26.9% | 28.7% | 29% | 5.2% | 3% | 4.5% | 2.7% |
| Dec 2025 | 28.8% | 25.1% | 30.8% | 4.7% | 3.5% | 4.2% | 2.8% |
| Jan 2026 | 29.5% | 28.8% | 24.7% | 6.3% | 3.3% | 4.3% | 3% |
| Feb 2026 | 35.6% | 25% | 24.5% | 5.1% | 3.4% | 3.4% | 2.9% |
| Mar 2026 | 36.2% | 25.7% | 21.6% | 5.9% | 3.9% | 3.6% | 3.1% |
| Apr 2026 | 36.3% | 25.8% | 20.7% | 6.2% | 3.9% | 3.7% | 3.4% |
| May 2026 | 38.2% | 27.8% | 18% | 5.2% | 3.5% | 3.5% | 3.7% |
| Jun 2026 | 35.3% | 28.8% | 19.6% | 5.4% | 4.1% | 3.5% | 3.4% |
| Jul 2026 | 33% | 27.8% | 21.2% | 5.8% | 4.3% | 4.2% | 3.6% |
| Aug 2026 | 33% | 27.7% | 20.2% | 6.1% | 4.5% | 4% | 4.4% |
| Sep 2026 | 35% | 31.2% | 17.5% | 5.7% | 4.5% | 3.2% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 9.2K | +14.2% | +2 points | |
| 2, held 2nd | 31.2% | 8.2K | +21% | +3.5 points | |
| 3, held 3rd | 17.5% | 4.6K | -6.9% | -2.7 points | |
| 4, held 4th | 5.7% | 1.5K | 0% | -0.4 points | |
| 5, held 5th | 4.5% | 1.2K | +6.4% | 0 points | |
| 6, moved from 7th to 6th | 3.2% | 830 | -14.4% | -0.8 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.9% | 770 | -28.7% | -1.5 pointsmoved from 6th to 7th |
1.
COSRX35%
Held 1st. 9.2K estimated branded searches, +14.2% vs prior month. Share +2 points.
31.2%
Held 2nd. 8.2K estimated branded searches, +21% vs prior month. Share +3.5 points.
3.
Laneige17.5%
Held 3rd. 4.6K estimated branded searches, -6.9% vs prior month. Share -2.7 points.
4.
Anua5.7%
Held 4th. 1.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.5%
Held 5th. 1.2K estimated branded searches, +6.4% vs prior month. Share 0 points.
6.
SKIN10043.2%
Moved from 7th to 6th. 830 estimated branded searches, -14.4% vs prior month. Share -0.8 points.
2.9%
Moved from 6th to 7th. 770 estimated branded searches, -28.7% vs prior month. Share -1.5 points.
Compare popularity between Innisfree and its closest rivals
Every comparison with Innisfree
7 comparisons
How has branded search demand for Innisfree changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Innisfree in New Zealand rose from 640 to 770.
- Across the 12 months ending September 2026, Innisfree’s share of searches among korean skincare brands in New Zealand decreased from 3.5% to 2.9%.
- Across the 12 months ending September 2026, Innisfree’s share of searches among korean skincare brands in New Zealand peaked at 4.4% in August 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Innisfree fell from 5th to 7th among korean skincare brands in New Zealand.
How did search popularity change for New Zealand korean skincare brands in September 2026?
6 changes
In September 2026, Beauty of Joseon gained share of searches among korean skincare brands in New Zealand, from 27.7% to 31.2%.
In September 2026, COSRX gained share of searches among korean skincare brands in New Zealand, from 33% to 35%.
In September 2026, Laneige lost share of searches among korean skincare brands in New Zealand, from 20.2% to 17.5%.
In September 2026, Innisfree lost share of searches among korean skincare brands in New Zealand, from 4.4% to 2.9%.
In September 2026, SKIN1004 lost share of searches among korean skincare brands in New Zealand, from 4% to 3.2%.
Estimated monthly branded searches for Round Lab in New Zealand rose 120.8% over 12 measured months, from 530 to 1.2K in September 2026.
How are Innisfree’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Innisfree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- innisfree
- innisfree lip balm
- innisfree powder
- innisfree retinol
- innisfree serum
- innisfree skincare
- innisfree spf
- innisfree super volcanic
- innisfree toner
Do you work for Innisfree? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Innisfree compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Korean skincare brands | 7th of 7 | 2.9% | Shown above |
| Face toner brands | 5th of 7 | 2.8% | Show ranking |
Is Innisfree your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.