Innisfree vs Round Lab:Which is more popular by branded search in New Zealand?
In August 2026, Round Lab had more branded searches than Innisfree among korean skincare brands in New Zealand. Round Lab was estimated to have 2.2K branded searches compared to Innisfree’s 1.5K, and held a 6.5% Share of Search versus Innisfree’s 4.5%.
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Which is more popular in search, Innisfree or Round Lab?
Compare the Korean skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Round Lab, Innisfree. The figures are in the table below the chart.
View monthly share of search table
| Month | COSRX | Beauty of Joseon | Laneige | Round Lab | Innisfree | Anua |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 29.9% | 27% | 3.8% | 4.3% | 3.7% |
| Nov 2025 | 26.7% | 31.7% | 30.1% | 3.9% | 3.5% | 4.3% |
| Dec 2025 | 28% | 28.4% | 31.6% | 4.6% | 3.6% | 3.8% |
| Jan 2026 | 28.7% | 32.4% | 25.7% | 4.6% | 3.6% | 5% |
| Feb 2026 | 33.8% | 28.6% | 25.2% | 4.5% | 3.9% | 4% |
| Mar 2026 | 35.7% | 28.5% | 22.2% | 5% | 4% | 4.6% |
| Apr 2026 | 36.2% | 29.1% | 20.8% | 5% | 4.4% | 4.5% |
| May 2026 | 38.2% | 30.3% | 18.9% | 5% | 4.2% | 3.5% |
| Jun 2026 | 34% | 32.6% | 20.3% | 6% | 3.7% | 3.5% |
| Jul 2026 | 33% | 32% | 20.8% | 7% | 3.6% | 3.7% |
| Aug 2026 | 33.2% | 31.3% | 20.1% | 6.5% | 4.5% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Innisfree and Round Lab comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Round Lab took it in November 2025.
- Across the 11 months ending August 2026, Innisfree’s estimated Share of Search among korean skincare brands in New Zealand moved from 4.3% to 4.5%, and its estimated monthly branded searches moved from 980 to 1.5K.
- Across the 11 months ending August 2026, Round Lab’s estimated Share of Search among korean skincare brands in New Zealand moved from 3.8% to 6.5%, and its estimated monthly branded searches moved from 870 to 2.2K.
How did search popularity change for New Zealand korean skincare brands in August 2026?
2 changes
In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%.
Estimated monthly branded searches for Round Lab in New Zealand rose 156.3% over 11 measured months, from 870 to 2.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Innisfree’s and Round Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Innisfree
18 branded search terms
- innisfree
- innisfree cleanser
- innisfree com
- innisfree daily uv defense sunscreen
- innisfree green tea
- innisfree lip balm
- innisfree near me
- innisfree no sebum mineral powder
- innisfree no sebum powder
- innisfree nz
- innisfree powder
- innisfree retinol
- innisfree retinol cica repair ampoule
- innisfree serum
- innisfree skincare
- innisfree spf
- innisfree super volcanic
- innisfree toner
Round Lab
24 branded search terms
- round lab
- round lab 1025 dokdo cream
- round lab 1025 dokdo toner
- round lab birch juice
- round lab birch juice moisturizing cleanser
- round lab birch juice moisturizing cream
- round lab birch juice moisturizing sun cream
- round lab birch juice moisturizing sunscreen
- round lab dokdo cleanser
- round lab dokdo cream
- round lab dokdo toner
- round lab moisturizer
- round lab near me
- round lab nz
- round lab serum
- round lab sunscreen
- round lab toner
- roundlab
- roundlab birch juice sunscreen
- roundlab com
- roundlab serum
- roundlab skincare
- roundlab sunscreen
- roundlab toner
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