COSRX vs Round Lab:Which is more popular by branded search in New Zealand?
In August 2026, COSRX had more branded searches than Round Lab among korean skincare brands in New Zealand. COSRX was estimated to have 11.4K branded searches compared to Round Lab’s 2.2K, and held a 33.2% Share of Search versus Round Lab’s 6.5%.
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Which is more popular in search, COSRX or Round Lab?
Compare the Korean skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for COSRX, Round Lab. The figures are in the table below the chart.
View monthly share of search table
| Month | COSRX | Beauty of Joseon | Laneige | Round Lab | Innisfree | Anua |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 29.9% | 27% | 3.8% | 4.3% | 3.7% |
| Nov 2025 | 26.7% | 31.7% | 30.1% | 3.9% | 3.5% | 4.3% |
| Dec 2025 | 28% | 28.4% | 31.6% | 4.6% | 3.6% | 3.8% |
| Jan 2026 | 28.7% | 32.4% | 25.7% | 4.6% | 3.6% | 5% |
| Feb 2026 | 33.8% | 28.6% | 25.2% | 4.5% | 3.9% | 4% |
| Mar 2026 | 35.7% | 28.5% | 22.2% | 5% | 4% | 4.6% |
| Apr 2026 | 36.2% | 29.1% | 20.8% | 5% | 4.4% | 4.5% |
| May 2026 | 38.2% | 30.3% | 18.9% | 5% | 4.2% | 3.5% |
| Jun 2026 | 34% | 32.6% | 20.3% | 6% | 3.7% | 3.5% |
| Jul 2026 | 33% | 32% | 20.8% | 7% | 3.6% | 3.7% |
| Aug 2026 | 33.2% | 31.3% | 20.1% | 6.5% | 4.5% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the COSRX and Round Lab comparison changed over the last 12 months?
3 findings
- COSRX was ahead of Round Lab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands in New Zealand moved from 31.4% to 33.2%, and its estimated monthly branded searches moved from 7.2K to 11.4K.
- Across the 11 months ending August 2026, Round Lab’s estimated Share of Search among korean skincare brands in New Zealand moved from 3.8% to 6.5%, and its estimated monthly branded searches moved from 870 to 2.2K.
How did search popularity change for New Zealand korean skincare brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using COSRX’s and Round Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
COSRX
20 branded search terms
- cosrx
- cosrx cleanser
- cosrx com
- cosrx face cleanser
- cosrx facial cleanser
- cosrx good morning low ph cleanser
- cosrx korean skincare
- cosrx near me
- cosrx new zealand
- cosrx nz
- cosrx online
- cosrx serum
- cosrx skincare
- cosrx snail mucin
- cosrx snail mucin 96
- cosrx sun cream
- cosrx sunscreen
- cosrx toner
- cosrx toner aha bha
- master patch cosrx
Round Lab
24 branded search terms
- round lab
- round lab 1025 dokdo cream
- round lab 1025 dokdo toner
- round lab birch juice
- round lab birch juice moisturizing cleanser
- round lab birch juice moisturizing cream
- round lab birch juice moisturizing sun cream
- round lab birch juice moisturizing sunscreen
- round lab dokdo cleanser
- round lab dokdo cream
- round lab dokdo toner
- round lab moisturizer
- round lab near me
- round lab nz
- round lab serum
- round lab sunscreen
- round lab toner
- roundlab
- roundlab birch juice sunscreen
- roundlab com
- roundlab serum
- roundlab skincare
- roundlab sunscreen
- roundlab toner
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