Beauty of Joseon vs COSRX:Which is more popular by branded search in New Zealand?
In August 2026, COSRX had more branded searches than Beauty of Joseon among korean skincare brands in New Zealand. COSRX was estimated to have 11.4K branded searches compared to Beauty of Joseon’s 10.8K, and held a 33.2% Share of Search versus Beauty of Joseon’s 31.3%.
Follow Beauty of Joseon vs COSRX and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Beauty of Joseon or COSRX?
Compare the Korean skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for COSRX, Beauty of Joseon. The figures are in the table below the chart.
View monthly share of search table
| Month | COSRX | Beauty of Joseon | Laneige | Round Lab | Innisfree | Anua |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 29.9% | 27% | 3.8% | 4.3% | 3.7% |
| Nov 2025 | 26.7% | 31.7% | 30.1% | 3.9% | 3.5% | 4.3% |
| Dec 2025 | 28% | 28.4% | 31.6% | 4.6% | 3.6% | 3.8% |
| Jan 2026 | 28.7% | 32.4% | 25.7% | 4.6% | 3.6% | 5% |
| Feb 2026 | 33.8% | 28.6% | 25.2% | 4.5% | 3.9% | 4% |
| Mar 2026 | 35.7% | 28.5% | 22.2% | 5% | 4% | 4.6% |
| Apr 2026 | 36.2% | 29.1% | 20.8% | 5% | 4.4% | 4.5% |
| May 2026 | 38.2% | 30.3% | 18.9% | 5% | 4.2% | 3.5% |
| Jun 2026 | 34% | 32.6% | 20.3% | 6% | 3.7% | 3.5% |
| Jul 2026 | 33% | 32% | 20.8% | 7% | 3.6% | 3.7% |
| Aug 2026 | 33.2% | 31.3% | 20.1% | 6.5% | 4.5% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Beauty of Joseon and COSRX comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Beauty of Joseon took it in November 2025, COSRX took it in February 2026.
- Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands in New Zealand moved from 29.9% to 31.3%, and its estimated monthly branded searches moved from 6.9K to 10.8K.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands in New Zealand moved from 31.4% to 33.2%, and its estimated monthly branded searches moved from 7.2K to 11.4K.
How did search popularity change for New Zealand korean skincare brands in August 2026?
2 changes
In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands in New Zealand, from 32% to 31.3%.
Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beauty of Joseon’s and COSRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
27 branded search terms
- beauty of joseon
- beauty of joseon cleanser
- beauty of joseon cream
- beauty of joseon dynasty cream
- beauty of joseon eye cream
- beauty of joseon ginseng cleansing oil
- beauty of joseon glow deep serum
- beauty of joseon glow serum
- beauty of joseon glow serum propolis niacinamide
- beauty of joseon green plum refreshing cleanser
- beauty of joseon moisturizer
- beauty of joseon near me
- beauty of joseon new zealand
- beauty of joseon nz
- beauty of joseon online
- beauty of joseon red bean water gel
- beauty of joseon relief sun
- beauty of joseon relief sun rice probiotics sunscreen
- beauty of joseon relief sun spf50
- beauty of joseon relief sun sunscreen
- beauty of joseon revive eye serum
- beauty of joseon serum
- beauty of joseon skincare
- beauty of joseon sunscreen
- beauty of joseon tinted sunscreen
- beauty of joseon toner
- beautyofjoseon com
COSRX
20 branded search terms
- cosrx
- cosrx cleanser
- cosrx com
- cosrx face cleanser
- cosrx facial cleanser
- cosrx good morning low ph cleanser
- cosrx korean skincare
- cosrx near me
- cosrx new zealand
- cosrx nz
- cosrx online
- cosrx serum
- cosrx skincare
- cosrx snail mucin
- cosrx snail mucin 96
- cosrx sun cream
- cosrx sunscreen
- cosrx toner
- cosrx toner aha bha
- master patch cosrx
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.