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Korean skincare brands in New Zealand:Which brands are most popular in search?

In August 2026, COSRX was the most searched among korean skincare brands in New Zealand, with an estimated 11.4K branded searches and 33.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. COSRX33.2%
  2. Beauty of Joseon31.3%
  3. Laneige20.1%
  4. Round Lab6.5%
  5. Innisfree4.5%
  6. Anua4.3%

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Share of SearchLeaderboard

Compare the Korean skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among korean skincare brands in New Zealand, by month

Share of Search by month for COSRX, Beauty of Joseon, Laneige, Round Lab, Innisfree, Anua. The figures are in the table below the chart.

View monthly share of search table
MonthCOSRXBeauty of JoseonLaneigeRound LabInnisfreeAnua
Oct 202531.4%29.9%27%3.8%4.3%3.7%
Nov 202526.7%31.7%30.1%3.9%3.5%4.3%
Dec 202528%28.4%31.6%4.6%3.6%3.8%
Jan 202628.7%32.4%25.7%4.6%3.6%5%
Feb 202633.8%28.6%25.2%4.5%3.9%4%
Mar 202635.7%28.5%22.2%5%4%4.6%
Apr 202636.2%29.1%20.8%5%4.4%4.5%
May 202638.2%30.3%18.9%5%4.2%3.5%
Jun 202634%32.6%20.3%6%3.7%3.5%
Jul 202633%32%20.8%7%3.6%3.7%
Aug 202633.2%31.3%20.1%6.5%4.5%4.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.COSRX

    33.2%

    held 1st · 11.4K estimated branded searches · -5.2% vs prior month · +0.2 points

  2. 2.Beauty of Joseon

    31.3%

    held 2nd · 10.8K estimated branded searches · -7.9% vs prior month · -0.7 points

  3. 3.Laneige

    20.1%

    held 3rd · 6.9K estimated branded searches · -9% vs prior month · -0.7 points

  4. 4.Round Lab

    6.5%

    held 4th · 2.2K estimated branded searches · -12.2% vs prior month · -0.5 points

  5. 5.Innisfree

    4.5%

    moved from 6th to 5th · 1.5K estimated branded searches · +16.7% vs prior month · +0.9 points

  6. 6.Anua

    4.3%

    moved from 5th to 6th · 1.5K estimated branded searches · +11.2% vs prior month · +0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among korean skincare brands in New Zealand?

In August 2026, COSRX was the most searched among korean skincare brands in New Zealand, with an estimated 11.4K branded searches and 33.2% estimated Share of Search within this set. Beauty of Joseon is in 2nd place, 1.9 percentage points behind at 31.3% Share of Search.

New Zealand korean skincare brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
COSRX31.4% → 33.2%38.2%May 202626.7%Nov 20251st
Beauty of Joseon29.9% → 31.3%32.6%Jun 202628.4%Dec 20252nd
Laneige27% → 20.1%31.6%Dec 202518.9%May 20263rd
Round Lab3.8% → 6.5%7%Jul 20263.8%Oct 20255th → 4th
Innisfree4.3% → 4.5%4.5%Aug 20263.5%Nov 20254th → 5th
Anua3.7% → 4.3%5%Jan 20263.5%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands in New Zealand increased from 31.4% to 33.2%.
  • Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands in New Zealand increased from 29.9% to 31.3%.
  • Across the 11 months ending August 2026, Laneige’s estimated Share of Search among korean skincare brands in New Zealand decreased from 27% to 20.1%.
  • Across the 11 months ending August 2026, Round Lab’s estimated Share of Search among korean skincare brands in New Zealand increased from 3.8% to 6.5%.
  • Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand increased from 3.7% to 4.3%.
  • Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands in New Zealand peaked at 38.2% in May 2026 and was lowest at 26.7% in November 2025.
  • Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands in New Zealand peaked at 32.6% in June 2026 and was lowest at 28.4% in December 2025.
  • Across the 11 months ending August 2026, Laneige’s estimated Share of Search among korean skincare brands in New Zealand peaked at 31.6% in December 2025 and was lowest at 18.9% in May 2026.
  • Across the 11 months ending August 2026, Round Lab’s estimated Share of Search among korean skincare brands in New Zealand peaked at 7% in July 2026 and was lowest at 3.8% in October 2025.
  • Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand peaked at 5% in January 2026 and was lowest at 3.5% in June 2026.
  • Across the 11 months ending August 2026, Round Lab rose from 5th to 4th among korean skincare brands in New Zealand.
  • Across the 11 months ending August 2026, Innisfree fell from 4th to 5th among korean skincare brands in New Zealand.

How did search popularity change for New Zealand korean skincare brands in August 2026?

  1. In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%.

  2. In August 2026, Anua gained estimated Share of Search among korean skincare brands in New Zealand, from 3.7% to 4.3%.

  3. In August 2026, Laneige lost estimated Share of Search among korean skincare brands in New Zealand, from 20.8% to 20.1%.

  4. In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands in New Zealand, from 32% to 31.3%.

  5. Estimated monthly branded searches for Round Lab in New Zealand rose 156.3% over 11 measured months, from 870 to 2.2K in August 2026.

  6. Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026.

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