Anua vs Round Lab:Which is more popular by branded search in New Zealand?
In August 2026, Round Lab had more branded searches than Anua among korean skincare brands in New Zealand. Round Lab was estimated to have 2.2K branded searches compared to Anua’s 1.5K, and held a 6.5% Share of Search versus Anua’s 4.3%.
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Which is more popular in search, Anua or Round Lab?
Compare the Korean skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Round Lab, Anua. The figures are in the table below the chart.
View monthly share of search table
| Month | COSRX | Beauty of Joseon | Laneige | Round Lab | Innisfree | Anua |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 29.9% | 27% | 3.8% | 4.3% | 3.7% |
| Nov 2025 | 26.7% | 31.7% | 30.1% | 3.9% | 3.5% | 4.3% |
| Dec 2025 | 28% | 28.4% | 31.6% | 4.6% | 3.6% | 3.8% |
| Jan 2026 | 28.7% | 32.4% | 25.7% | 4.6% | 3.6% | 5% |
| Feb 2026 | 33.8% | 28.6% | 25.2% | 4.5% | 3.9% | 4% |
| Mar 2026 | 35.7% | 28.5% | 22.2% | 5% | 4% | 4.6% |
| Apr 2026 | 36.2% | 29.1% | 20.8% | 5% | 4.4% | 4.5% |
| May 2026 | 38.2% | 30.3% | 18.9% | 5% | 4.2% | 3.5% |
| Jun 2026 | 34% | 32.6% | 20.3% | 6% | 3.7% | 3.5% |
| Jul 2026 | 33% | 32% | 20.8% | 7% | 3.6% | 3.7% |
| Aug 2026 | 33.2% | 31.3% | 20.1% | 6.5% | 4.5% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Anua and Round Lab comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Anua took it in November 2025, Round Lab took it in December 2025, Anua took it in January 2026, Round Lab took it in February 2026.
- Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand moved from 3.7% to 4.3%, and its estimated monthly branded searches moved from 840 to 1.5K.
- Across the 11 months ending August 2026, Round Lab’s estimated Share of Search among korean skincare brands in New Zealand moved from 3.8% to 6.5%, and its estimated monthly branded searches moved from 870 to 2.2K.
How did search popularity change for New Zealand korean skincare brands in August 2026?
3 changes
In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%.
In August 2026, Anua gained estimated Share of Search among korean skincare brands in New Zealand, from 3.7% to 4.3%.
Estimated monthly branded searches for Round Lab in New Zealand rose 156.3% over 11 measured months, from 870 to 2.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Anua’s and Round Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anua
5 branded search terms
- anua korean skincare
- anua serum
- anua skincare
- anua sunscreen
- anua toner
Round Lab
24 branded search terms
- round lab
- round lab 1025 dokdo cream
- round lab 1025 dokdo toner
- round lab birch juice
- round lab birch juice moisturizing cleanser
- round lab birch juice moisturizing cream
- round lab birch juice moisturizing sun cream
- round lab birch juice moisturizing sunscreen
- round lab dokdo cleanser
- round lab dokdo cream
- round lab dokdo toner
- round lab moisturizer
- round lab near me
- round lab nz
- round lab serum
- round lab sunscreen
- round lab toner
- roundlab
- roundlab birch juice sunscreen
- roundlab com
- roundlab serum
- roundlab skincare
- roundlab sunscreen
- roundlab toner
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