How popular isAnua in search?
In August 2026, there were an estimated 1.5K branded searches for Anua in New Zealand which is up 77.4% over the last 11 months. Anua holds 4.3% estimated Share of Search among New Zealand korean skincare brands and is ranked 6th of 6 competitors for search popularity.
COSRX33.2%
Beauty of Joseon31.3%
Laneige20.1%
Round Lab6.5%
Innisfree4.5%
Anua4.3%
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Which korean skincare brands compete with Anua?
Share of Search by month for COSRX, Beauty of Joseon, Laneige, Round Lab, Innisfree, Anua. The figures are in the table below the chart.
View monthly share of search table
| Month | COSRX | Beauty of Joseon | Laneige | Round Lab | Innisfree | Anua |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 29.9% | 27% | 3.8% | 4.3% | 3.7% |
| Nov 2025 | 26.7% | 31.7% | 30.1% | 3.9% | 3.5% | 4.3% |
| Dec 2025 | 28% | 28.4% | 31.6% | 4.6% | 3.6% | 3.8% |
| Jan 2026 | 28.7% | 32.4% | 25.7% | 4.6% | 3.6% | 5% |
| Feb 2026 | 33.8% | 28.6% | 25.2% | 4.5% | 3.9% | 4% |
| Mar 2026 | 35.7% | 28.5% | 22.2% | 5% | 4% | 4.6% |
| Apr 2026 | 36.2% | 29.1% | 20.8% | 5% | 4.4% | 4.5% |
| May 2026 | 38.2% | 30.3% | 18.9% | 5% | 4.2% | 3.5% |
| Jun 2026 | 34% | 32.6% | 20.3% | 6% | 3.7% | 3.5% |
| Jul 2026 | 33% | 32% | 20.8% | 7% | 3.6% | 3.7% |
| Aug 2026 | 33.2% | 31.3% | 20.1% | 6.5% | 4.5% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.2% | 11.4K | -5.2% | +0.2 points | |
| 2, held 2nd | 31.3% | 10.8K | -7.9% | -0.7 points | |
| 3, held 3rd | 20.1% | 6.9K | -9% | -0.7 points | |
| 4, held 4th | 6.5% | 2.2K | -12.2% | -0.5 points | |
| 5, moved from 6th to 5th | 4.5% | 1.5K | +16.7% | +0.9 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.3% | 1.5K | +11.2% | +0.7 pointsmoved from 5th to 6th |
1.
COSRX33.2%
held 1st · 11.4K estimated branded searches · -5.2% vs prior month · +0.2 points
31.3%
held 2nd · 10.8K estimated branded searches · -7.9% vs prior month · -0.7 points
3.
Laneige20.1%
held 3rd · 6.9K estimated branded searches · -9% vs prior month · -0.7 points
6.5%
held 4th · 2.2K estimated branded searches · -12.2% vs prior month · -0.5 points
4.5%
moved from 6th to 5th · 1.5K estimated branded searches · +16.7% vs prior month · +0.9 points
6.
Anua4.3%
moved from 5th to 6th · 1.5K estimated branded searches · +11.2% vs prior month · +0.7 points
Compare search popularity between Anua and its closest rivals
How has branded search demand for Anua changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Anua in New Zealand rose from 840 to 1.5K.
- Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand increased from 3.7% to 4.3%.
- Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand peaked at 5% in January 2026 and was lowest at 3.5% in June 2026.
How did search popularity change for New Zealand korean skincare brands in August 2026?
6 changes
In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%.
In August 2026, Anua gained estimated Share of Search among korean skincare brands in New Zealand, from 3.7% to 4.3%.
In August 2026, Laneige lost estimated Share of Search among korean skincare brands in New Zealand, from 20.8% to 20.1%.
In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands in New Zealand, from 32% to 31.3%.
Estimated monthly branded searches for Round Lab in New Zealand rose 156.3% over 11 measured months, from 870 to 2.2K in August 2026.
Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026.
How is Anua measured?
Brandwave collects information about searches that people make online using Anua’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- anua korean skincare
- anua serum
- anua skincare
- anua sunscreen
- anua toner
Do you work for Anua? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Anua your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.