Anua vs Laneige:Which is more popular by branded search in New Zealand?
In August 2026, Laneige had more branded searches than Anua among korean skincare brands in New Zealand. Laneige was estimated to have 6.9K branded searches compared to Anua’s 1.5K, and held a 20.1% Share of Search versus Anua’s 4.3%.
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Which is more popular in search, Anua or Laneige?
Compare the Korean skincare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Laneige, Anua. The figures are in the table below the chart.
View monthly share of search table
| Month | COSRX | Beauty of Joseon | Laneige | Round Lab | Innisfree | Anua |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 29.9% | 27% | 3.8% | 4.3% | 3.7% |
| Nov 2025 | 26.7% | 31.7% | 30.1% | 3.9% | 3.5% | 4.3% |
| Dec 2025 | 28% | 28.4% | 31.6% | 4.6% | 3.6% | 3.8% |
| Jan 2026 | 28.7% | 32.4% | 25.7% | 4.6% | 3.6% | 5% |
| Feb 2026 | 33.8% | 28.6% | 25.2% | 4.5% | 3.9% | 4% |
| Mar 2026 | 35.7% | 28.5% | 22.2% | 5% | 4% | 4.6% |
| Apr 2026 | 36.2% | 29.1% | 20.8% | 5% | 4.4% | 4.5% |
| May 2026 | 38.2% | 30.3% | 18.9% | 5% | 4.2% | 3.5% |
| Jun 2026 | 34% | 32.6% | 20.3% | 6% | 3.7% | 3.5% |
| Jul 2026 | 33% | 32% | 20.8% | 7% | 3.6% | 3.7% |
| Aug 2026 | 33.2% | 31.3% | 20.1% | 6.5% | 4.5% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Anua and Laneige comparison changed over the last 12 months?
3 findings
- Laneige was ahead of Anua in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands in New Zealand moved from 3.7% to 4.3%, and its estimated monthly branded searches moved from 840 to 1.5K.
- Across the 11 months ending August 2026, Laneige’s estimated Share of Search among korean skincare brands in New Zealand moved from 27% to 20.1%, and its estimated monthly branded searches moved from 6.2K to 6.9K.
How did search popularity change for New Zealand korean skincare brands in August 2026?
3 changes
In August 2026, Innisfree overtook Anua to rank 5th among korean skincare brands in New Zealand, at 4.5%.
In August 2026, Anua gained estimated Share of Search among korean skincare brands in New Zealand, from 3.7% to 4.3%.
In August 2026, Laneige lost estimated Share of Search among korean skincare brands in New Zealand, from 20.8% to 20.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Anua’s and Laneige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anua
5 branded search terms
- anua korean skincare
- anua serum
- anua skincare
- anua sunscreen
- anua toner
Laneige
25 branded search terms
- laneige
- laneige bank water
- laneige com
- laneige cream skin
- laneige cream skin toner
- laneige cream skin toner & moisturizer
- laneige lip
- laneige lip balm
- laneige lip glowy balm
- laneige lip mask
- laneige lip sleeping mask
- laneige lip tint
- laneige milk toner
- laneige moisturiser
- laneige moisturizer
- laneige near me
- laneige nz
- laneige online
- laneige serum
- laneige skin toner
- laneige skincare
- laneige sleeping mask
- laneige sunscreen
- laneige toner
- laneige water sleeping mask
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.