How popular isSKIN1004?
In September 2026, people searched for SKIN1004 by name about 870 times in New Zealand, a 38.1% increase from the previous year. These searches made up 3.2% of all New Zealand korean skincare brand searches, placing SKIN1004 sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about korean skincare brands, SKIN1004 appeared in three of the five answers and was the fourth most recommended of the seven.
SKIN1004 is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.
COSRXShare of searches 35%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Beauty of JoseonShare of searches 31.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
LaneigeShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AnuaShare of searches 5.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SKIN1004Share of searches 3.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top korean skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SKIN1004 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SKIN1004 is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- COSRX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beauty of Joseon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anua3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SKIN10043 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Round Lab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Innisfree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Laneige0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about korean skincare brands
5 answers
Asked ChatGPT
“Which Korean skincare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best Korean skincare brands in New Zealand?”
Asked ChatGPT
“What's the best Korean skincare brand in New Zealand for sensitive skin?”
Searched Google, AI Overview
“best korean skincare”
Searched Google, AI Overview
“sensitive skin skincare”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which korean skincare brands compete with SKIN1004?
Share of searches by month for COSRX, Beauty of Joseon, Laneige, Anua, Round Lab, SKIN1004, Innisfree. The figures are in the table below the chart.
View monthly share of searches table
| Month | COSRX | Beauty of Joseon | Laneige | Anua | Round Lab | SKIN1004 | Innisfree |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 26.4% | 26% | 4.6% | 2.9% | 3.3% | 3.5% |
| Nov 2025 | 26.9% | 28.7% | 29% | 5.2% | 3% | 4.5% | 2.7% |
| Dec 2025 | 28.8% | 25.1% | 30.8% | 4.7% | 3.5% | 4.2% | 2.8% |
| Jan 2026 | 29.5% | 28.8% | 24.7% | 6.3% | 3.3% | 4.3% | 3% |
| Feb 2026 | 35.6% | 25% | 24.5% | 5.1% | 3.4% | 3.4% | 2.9% |
| Mar 2026 | 36.2% | 25.7% | 21.6% | 5.9% | 3.9% | 3.6% | 3.1% |
| Apr 2026 | 36.3% | 25.8% | 20.7% | 6.2% | 3.9% | 3.7% | 3.4% |
| May 2026 | 38.2% | 27.8% | 18% | 5.2% | 3.5% | 3.5% | 3.7% |
| Jun 2026 | 35.3% | 28.8% | 19.6% | 5.4% | 4.1% | 3.5% | 3.4% |
| Jul 2026 | 33% | 27.8% | 21.2% | 5.8% | 4.3% | 4.2% | 3.6% |
| Aug 2026 | 33% | 27.7% | 20.2% | 6.1% | 4.5% | 4% | 4.4% |
| Sep 2026 | 35% | 31.2% | 17.5% | 5.7% | 4.5% | 3.2% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 9.2K | +14.2% | +2 points | |
| 2, held 2nd | 31.2% | 8.2K | +21% | +3.5 points | |
| 3, held 3rd | 17.5% | 4.6K | -6.9% | -2.7 points | |
| 4, held 4th | 5.7% | 1.5K | 0% | -0.4 points | |
| 5, held 5th | 4.5% | 1.2K | +6.4% | 0 points | |
| 6, moved from 7th to 6th | 3.2% | 830 | -14.4% | -0.8 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.9% | 770 | -28.7% | -1.5 pointsmoved from 6th to 7th |
1.
COSRX35%
Held 1st. 9.2K estimated branded searches, +14.2% vs prior month. Share +2 points.
31.2%
Held 2nd. 8.2K estimated branded searches, +21% vs prior month. Share +3.5 points.
3.
Laneige17.5%
Held 3rd. 4.6K estimated branded searches, -6.9% vs prior month. Share -2.7 points.
4.
Anua5.7%
Held 4th. 1.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.5%
Held 5th. 1.2K estimated branded searches, +6.4% vs prior month. Share 0 points.
6.
SKIN10043.2%
Moved from 7th to 6th. 830 estimated branded searches, -14.4% vs prior month. Share -0.8 points.
2.9%
Moved from 6th to 7th. 770 estimated branded searches, -28.7% vs prior month. Share -1.5 points.
Compare popularity between SKIN1004 and its closest rivals
Every comparison with SKIN1004
17 comparisons
- Aveeno vs SKIN1004
- Beauty of Joseon vs SKIN1004
- Clinique vs SKIN1004
- COSRX vs SKIN1004
- Drunk Elephant vs SKIN1004
- Eucerin vs SKIN1004
- Garnier vs SKIN1004
- La Roche-Posay vs SKIN1004
- Paula's Choice vs SKIN1004
- SKIN1004 vs SkinCeuticals
- SKIN1004 vs The Ordinary
- SKIN1004 vs Trilogy
- Anua vs SKIN1004
- Round Lab vs SKIN1004
- Innisfree vs SKIN1004
- Antipodes vs SKIN1004
- SKIN1004 vs The INKEY List
How has branded search demand for SKIN1004 changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SKIN1004 in New Zealand rose from 630 to 870.
- Across the 12 months ending September 2026, SKIN1004’s share of searches among korean skincare brands in New Zealand peaked at 4.5% in November 2025 and was lowest at 3.2% in September 2026.
How did search popularity change for New Zealand korean skincare brands in September 2026?
6 changes
In September 2026, Beauty of Joseon gained share of searches among korean skincare brands in New Zealand, from 27.7% to 31.2%.
In September 2026, COSRX gained share of searches among korean skincare brands in New Zealand, from 33% to 35%.
In September 2026, Laneige lost share of searches among korean skincare brands in New Zealand, from 20.2% to 17.5%.
In September 2026, Innisfree lost share of searches among korean skincare brands in New Zealand, from 4.4% to 2.9%.
In September 2026, SKIN1004 lost share of searches among korean skincare brands in New Zealand, from 4% to 3.2%.
Estimated monthly branded searches for Round Lab in New Zealand rose 120.8% over 12 measured months, from 530 to 1.2K in September 2026.
How are SKIN1004’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using SKIN1004’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- skin1004
- skin1004 cleanser
- skin1004 serum
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Where does SKIN1004 compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Skincare brands | 20th of 22 | 0.83% | Show ranking |
| Face cleanser brands | 14th of 14 | 0.93% | Show ranking |
| Korean skincare brands | 6th of 7 | 3.2% | Shown above |
Is SKIN1004 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.